Kalico News

Looking Back, Thinking Forward…

2011-12-30T16:41:00.000-05:00

Every year I try to write New Year's resolutions for my business, as well as reflect on my goals from the previous year. When I looked over last year's goals, I realized how much my business had changed throughout 2011, in ways that I honestly hadn't anticipated. Um…like, big changes. Changes like hiring my first full-time employee and moving out of my home office into a studio in downtown Frederick! (More to come about this in the New Year!)

So, maybe I didn't reach all of my goals for 2011, but to be honest, I think I ended up accomplishing way more—and I'm totally happy with that! After all, your business goals and plans are just a guideline, something that needs to be tweaked and changed throughout the course of your business, right?

Some of the goals I did reach included:

Switching to a smart phone. (I seriously can't imagine living without my iphone now. Check out a previous post about this…)
Blogging weekly (ok, well, almost weekly!)
Increasing blog traffic, and integrating Kalico's facebook and twitter accounts better. (seriously, if you're reading this and haven't liked us yet on facebook or aren't following us on twitter...what the heck are you waiting for!?)
Adding 3-4 new clients in the health & wellness industry (not to mention a lot of other really great new clients ranging from magazines to small start-ups to national associations!)

All in all, 2011 was a year of big changes for Kalico. Stay tuned for a list of our resolutions for the New Year, and let us know what your big business goals are for the upcoming year! I look forward to what 2012 has to bring and I wish everyone a very Happy (and safe!) New Years!! See ya on the flip side!

Incredible, Insightful, Intelligent & Interesting. INFOGRAPHICS!

2011-11-10T11:09:00.000-05:00

OK, so I'm not gonna lie. I really love infographics. You know, the really good ones...i literally get mesmerized by them and just can't get enough. Infographics are one of the purest forms of graphic design—they're strictly visual representations of information and data. Data Visualization, or "data viz", as the "cool kids" are apparently calling them. (Guess I've exited the "cool kid" pool, because I just read about this terminology…[sigh] )

So, I'm going to assume that everyone has probably seen an infographic here or there, even if you didn't realize that's what you were looking at. Top brands like The New York Time, USA Today, and even The White House have been using infographics to deliver data. Whether you're a designer or your company is thinking of hiring a designer to create "data viz" for your next project, please ask yourself 3 important questions first:

1. Why? What is it for? What is the goal? Will your data need to be visually represented? (please, no infographics, just for infographic sake). Determine whether you will be able to clearly tell your story or represent your information through visual graphics, or if tradition text and copy will work better.

2. How? How will you refine and organize your data to work in cohesive, informational graphic. What will be the visual metaphor you'll use?

3. Does it Work? Does it reach your goals? Is it easy to understand. Is the data represented in a clear and readable manner? Will it make sense to the viewer?

Here are some wonderful, additional resources for creating effective infographics:

The Do's and Don'ts of Inforgraphic Design
10 Tips For Designing Better Infographics
Infographic Designs: Overviews, Examples & Best Practices

And, of course, this blog post wouldn't be complete with examples of some of my favorite infographics! (just click on the image caption to view the full graphic)

U.S. Data Consumption in One Day


The Very Many Varieties of Beer

How the Internet Works

The Greening of America's Companies

Do you love inforgraphics too? What are some of your favorites?

Keys to Effective Self Promotions

2011-11-03T10:01:00.000-04:00

As mentioned in a previous post, a few weeks ago I participated in International Freelancers Day, an online conference exclusively for solo professionals. Here is another recap of some of the insightful information I gained during the webinars.

Next up, is a recap of James Clear's session "The 10 Keys to Effective (and Ethical) Self-Promotion for Freelancers" (but, I'm just going to highlight a few of the primary concepts). James focused on some of the fundamentals for self promotion—not the tactics, but more about the strategies. Here's a list of some important things to consider when considering your next self promotion campaign:

1. Value First. This is a very key point to make. Be sure you provide value to your target audience before you promote your work to them…otherwise, it's kind of pointless, huh? Don't wait until money exchanges hands before giving something of value. This way you'll create fans and then you'll have a much easier time selling your services. Examples are: samples of product, blog posts or white papers of information, coupons, etc.—be sure it is something relative to your field that is thoughtful and/or useful. "Giving is better than receiving because giving starts the receiving process".

2. Build Relationships. Effective self promotion never starts with the pitch, it starts with the relationship. Build relationships with the right people that can help accelerate your growth. Everyone is valuable, but try to find relevant people to you and your business. So, get out there and network! But, remember, it is about making relationships, not just making the sale. Be sure to be genuine and just get to know someone, don't bombard them with sales tactics…nobody likes a pushy salesman (or woman)!

3. Research. A more, specific, targeted audience is usually more effective than a blanket pitch the everyone. Research your target markets, and cater or tweak your promotions to them. Research gives you the content to make connections, and also will allow your promotions to create a maximum effect in a minimal amount of time.

After you've worked on the above three tasks, be sure to make your self promotions simple, yet powerful—and, focus on being consistent! And remember, this is a cyclical process that you will have to do over and over again throughout the course of your business, it's not a one time thing and you're done. In order to grow your business, you need to grow with your business!

Do you have any advice on good self promotion? I'd love to hear it!

Happy Howl-o-ween!

2011-10-31T10:04:00.001-04:00

We love Halloween at Kalico. Growing up, my family used to decorate our house as a haunted house and it was "the place" to go on October 31, the scariest one of them all! I also remember years and years of homemade costumes for me and my sister (my mom was always very creative and crafty!) Halloween was always a fun and creative holiday in our household, one that the whole family got into.

So, I love to see creative advertisers get into the Halloween spirit too. Here's a few print ads I found particularly inventive and fun:

San Francisco Zoo's "Boo in the Zoo"

These ads really caught my attention, and even after looking at them several times, they still make me smile! So simple, yet so effective!

Guinness Halloween Ads (Various)

Again, these ads definitely catch my attention and make me do a second look. The one on the far left, I had to look at twice before I got the full brilliance of it!

Various Advertisers (Pizza Hut, Heineken, M&Ms)

I think these all speak for themselves! Creative, catchy, and smart!

I hope these ads help get you in the Halloween spirit, and hopefully help to get your creative juices going as well. I wish everyone a safe and SPOOKY Halloween!

Super, Simple 3-Step Marketing Plan

2011-10-27T12:36:00.003-04:00

Yesterday during my weekly BNI networking meeting, my very wise friend and fellow chapter member, Whitney Hahn (certified guerilla marketing coach and co-owner of Digital Bard Video. Web. Marketing.) presented us with a super easy, 3-step procedure, to get started on our 2012 marketing plan. And… here is is:

Step 1: Write down the marketing actions you want to take. Keep it very simple, just action-based, such as "Write Blog Post" or "Advertise in Local Newspaper". Whitney suggests writing each action down on a small piece of paper, like a Post-It note.

Step 2: Divide a large sheet of paper (or white board) up into 5 sections: daily, weekly, monthly, quarterly, yearly. Then, take the actions you created in step one, and assign them to one of these sections. For instance, for Kalico, I would take my "Write Blog Post" post-it, and stick it in the "weekly" section of my white board. Do this for all your actions (keep in mind, it should be easy to rearrange things as needed, we are working with post-it notes, here, people. they're sticky, that's what they do.)

Step 3: Once you're happy with your actions and timeline, be sure to add them to your regular appointment calendar, be it an online calendar, your blackberry, your planner, etc. Basically, wherever you keep track of your appointments, meetings, and events, you also need to include the actions indicated above. It's like you're making an appointment with yourself and your business, be sure you schedule the time here (I'll admit, this is where I fall short!).

And, there you have it. The start to a super, simple, low-tech, but ever-so-effective marketing plan. And remember, marketing plans may need to evolve and change over the course of time, and that's ok (in fact, it's typical!). But, at least you'll have a starting point to work from, with goals and a timeline you set yourself. I hope this helps! How do you come up with your marketing plan?

HOLY COW! We're in GD:USA!

2011-10-20T13:11:00.000-04:00

OK, so we are still totally stoked to be a part of Graphic Design USA magazine's November feature "A Culture of Green," which highlights 12 eco-conscious design studios around the country. And holy cow, Kalico is among them!

When we were first approached by GD:USA for this story, I'll be honest, I was a bit apprehensive. How would I "stack up" against some of the larger, more well-known sustainable design firms? I mean, I definitely try to conduct my business with an eco-conscious mind, but my business is small, so everything I do is on a small scale, right? And then I got over myself and realized it's not a competition about who is "greener". The important thing is that we all do what we can to be eco- and socially-conscious, both on a business and personal level. As noted in the "Culture of Green" article, I approach sustainability as a process, for myself and my clients, and I'm constantly striving to learn and improve along the way.

Here's a list of easy suggestions and steps Kalico takes to help cultivate our green thumb:

Send project estimates, comps and revisionsdigitally to reduce the amount of paper consumption
Use scrap paper and/or print double-sided when we need to print
Purchase recycled office supplies, such as file folders, envelopes, and paper (Staples has a great, fairly cost-effective line)
Use natural light whenever possible (we currently work in a room with a lot of natural sunlight, rarely having to turn on the lights during normal business hours)
Conduct a majority of meetings via phone or email to cut down on transportation for us and our clients
Use FSC-certified printers, soy-based inks, and recycled paper for client jobs whenever possible
Have an in-office recycling bin for all paper products
Only use digital photography and request digital proofs when possible
Eliminate plastic water bottles, using refillable canteens or glasses instead
Be conscious of the end effect of projects...is there a better approach?
Furnish with recycled or pre-used office furniture where applicable (which often translates to "on the cheap" as well!)
Use a green web host

Do you have some additional suggestions or practices you do in your business? I'd love to hear some additional suggestions!

PS-Let me know what you think of the GD:USA article! I can't wait to see the printed version—if anyone has an extra copy or two, please let me know!!

PPS- I LOVE that Graphic Design USA choose to use the picture of me with my dog Kai! (He's smiling in this photo too!) Special thanks to Mary Kate McKenna Photography for this headshot photo and to Aaron Haslinger Photography for the work photo!

All You Need is Love

2011-10-03T17:51:00.003-04:00

Last week I participated in International Freelancers Day, an online conference exclusively for solo professionals. It was great—lots of wonderful speakers, great topics, and best of all, it was FREE! Since I gained so much insight and information, I am going to dedicate the next few blog posts as recaps of some of my favorite sessions, I shall call it "All the Cool Stuff I Heard on Friday".

First up is a recap of Peleg Top's session entitled "All You Need Is Love—Growing Your Business From the Inside Out". Peleg focused how to run your business with love versus with fear; how to take your passion and build your business around it.

Fear = anxious, saying yes to things you shouldn't, always being in reactive mode, working with the fear of always wanting to please your client

Love = energetic, being in creation mode, creativity, working with the desire to serve your client

How does LOVE show in your marketing?
Well, Fear shows in marketing when you try doing the same thing everyone else does, and when you feel the need to always grab your client (or potential client's) attention. Don't get me wrong, getting a potential client's attention is not necessarily a bad thing! But, when you feel the need to constantly inundate them with ways to show how good you are, you may come off a little desperate, and the "fear" definitely begins to show. Conversely, Love means connecting with your client, serving your client, creating a value to your client so they can see the passion behind your work. This makes your client want to work with you, and enjoy working with you!

Ready. Aim. Fire.
So, how can you get your passion to show more in your work? Peleg suggests the "Ready. Aim. Fire." method:

Ready: Take an audit of your current business. How much passion is in your current work? Are you proud of it? Do you want to share it with other? Did you enjoy working on it? Is there something specific you'd rather be doing with your work? Where is your passion, if it's not in your current work?

Aim: Create a positioning around your passion. Focus on a specific kind of client you want to work with or a specific kind of work you want to do. Declare this first to yourself (this may actually be the hardest step), and then to the world. Be specific about who you are as a business, what you do exactly, and why.

Fire. Now that you know where you business passion lies, start marketing to those who share you passion. Research who they are, where they can be found, etc. Chances are, if you both enjoy the same passion, you may already know who your next potential client should (and could) be.

"Passion is the Fuel for Creativity" Is there passion in your work?

Thanks again to Peleg Top for his wonderful webinar. We'll be continuing our recap of International Freelancers Day in blog posts to follow, with topics ranging from Effective Self Promotions, Hiring Your First Employee and Smart Risk Taking.

Kudos & Snapshots

2011-09-26T14:55:00.001-04:00

We are thrilled to have been awarded two American Graphic Design Awards from GDUSA. The American Graphic Design Awards is a national competition open to everyone in the graphic arts community – graphic design firms, advertising agencies, in-house corporate and institutional designers, publishers and other media. It honors outstanding new work of all kinds including print, packaging, point-of-purchase, internet, interactive and motion graphics.

Kalico's winning work includes business card designs for A Tasty Nosh, a start-up boxed lunch delivery and catering service in Frederick, MD. Additionally, our own self-promotional design for the 2010 Kalico Holiday cards were awarded as well. It is always an honor to have our work recognized!

Plus, check out some of the newest photos of Kalico work samples and headshots! A huge thank you goes out to my ol' college friend, Aaron Haslinger of Aaron Haslinger Photography, for taking some great shots!

Sign, Sign, Everywhere A Sign…

2011-09-06T20:30:00.000-04:00

"…Blockin' out the scenery, breakin' my mind!" OK, so we don't condone blocking the scenery, but we do support using signage or large format printing to help convey your marketing message!

This summer Kalico worked on a variety of large scale signage for our clients, including trade show booth graphics, bus signage, sidewalk signs, and even a mobile kitchen truck wrap—so much fun! But, designing for larger scale materials involves a few different design approaches. Here are some things to consider when planning for your next billboard campaign, booth graphics, or outdoor signage:

1. Is Your Signage Impactful? Use simple, clean text in a very readable typeface. Prioritize your information and keywords effectively. Be clear, concise, and direct with copy and content. Does it grab the viewers attention, either with a headline or image?

2. Is Your Message Clear? Your message and/or product should register quickly. You'll only have a few seconds to grab the viewers attention, whether they are walking or driving by, so you want to be sure they can get all the needed information very quickly. Don’t force your viewers to search for the message. They won’t bother.

3. Is It Worth Remembering? Imagery is often more important than words. The use of a hard-hitting visual element can generate more memorability for the viewer. Use bold, rich colors so your signage stands out from it's surroundings. All elements of the design, including imagery, copy, background, etc, should come together as a single cohesive unit.

Above (and below) are some of the recent sign & booth designs we've created here at Kalico Design.

In addition, in my research for sign and billboard designs for this article, I came across some other wicked awesome designs and concepts. I just had to share—check these out:

11 Creative Outdoor Advertisement Designs
Best Cool, Clever & Unique Billboards and Outdoor Advertising
50 Creative and Clever Examples of Outdoor Advertising

What's Your Issuu?

2011-08-12T16:07:00.000-04:00

So what is issuu? This amazing online resource offers individuals a library of over a million free publications, as well as serves as a free publishing platform . While magazines are the most eye catching to me, Issuu has no limits to the types of documents it contains. While surfing the site I noticed maps, annual reports, brochures, flyers, and even the IKEA catalogue (ok, so I got a little distracted looking through the catalog, I'm not gonna lie). Honestly, I truly think I could spend all day on this website.

Kalico uses issuu to upload several of our client's publications. Both Find it Frederick and Frederick County Guide are uploaded to the site and available for viewing upon release date. Our favorite part about issuu? Its amazingly simple to use! You can either set up a free account (warning: free accounts will show advertising) or use their affordable Issuu Pro plan (details here) with benefits such as unlimited publications, unlimited storage & backup and detailed reader statistics. Once your account is set up, all you need is to upload a pdf of your publication and voilà, instant online magazine (or brochure, or map, or annual report…you get the idea!)

Plus, you can get coding from issuu to put your publication directly on your website, blog or facebook fan page. Um, let me demonstrate…

Open publication - Free publishing - More arts

Coo, huh? Interested in working with Kalico Design on your next publication AND getting it online? Give us a shout (or email, we like emails too).

We're In, Baby! Kalico Work Published in Design Annual

2011-08-05T15:10:00.000-04:00

We recently received our copy of the 40th Annual Creativity Awards Annual, a 300+ page hard bound book you can find on Amazon or at your local book store, chock-full of award-winning graphic design and package design. Our favorite pages? Pages 93 and 132…check it:

For more information about the Creativity International Awards, visit them online at www.creativityawards.com. We're already getting some work ready to enter into the 41st Awards...fingers crossed!

Madame President

2011-07-08T17:29:00.000-04:00

I think I've mentioned a few times in previous posts about my active involvement in our local American Advertising Federation chapter, AAF-Greater Frederick. Last year I served as the vice president, and this year I am happy to announce that I will be serving as board president! I am thrilled to be a part of this organization, and have a wonderful group of volunteer directors who will be helping me out!

So what exactly is the AAF-GF? Glad you asked:
The AAF – Greater Frederick is the regional professional organization for individuals who work in advertising, marketing and related fields within central and Western Maryland. Established in 1989, AAF – Greater Frederick is one of 210 local chapters of the American Advertising Federation (AAF), the national organization that acts as the “Unifying Voice for Advertising.” The AAF is divided into 15 districts and our local club is part of District 2, which includes New York, Pennsylvania, New Jersey, Maryland, Delaware, and the District of Columbia.

The AAF promotes and protects the ethics and principles of good advertising, advocating the rights of advertisers as well as educating policymakers, the news media and the general public on the value of advertising and its importance to our economy.

At the local level, we offer a variety of programs, including meetings featuring industry-related speakers, professional development workshops, educational seminars, scholarships, public service initiatives, social events and award competitions recognizing excellence in advertising.

If you are in the advertising, marketing, graphic design, web design, or other creative industries in the western Maryland region, please be sure to check out the AAF-GF and join us at one of our upcoming events this Fall!

Inspired by Color!

2011-06-27T17:35:00.001-04:00

With the weather being so nice lately, we've been inspired by the many colors surrounding us at Kalico headquarters. Bright greens from the leaves and grass, vibrant flowers from the garden, and lively colored fruits and veggies at the farmer's market…color is all around us throughout the early summer!

So, in honor of the colors of summer, here are several color resources and inspirational sites to help you with your next project—be it graphic design, interior design, fashion design or more!

1. Kuler. Presented by Adobe, Kuler is a web-hosted application that can generate color themes to inspire any project. Kuler allows you to search through color variations and browse thousands of themes from the their online community. And don't worry, it's totally FREE! The above color palette is a July 4th-inspired combination!

2. Design Seeds. Design Seeds is a great inspirational source for emerging color and palette combinations, all based off of original photography. Color inspiration comes from landscapes, animals, plants, seasons and more! And don't look now, but color inspired books are also available! The above are a few of our favorite summer palettes! (mmmm…ice cream!)

3. Colour Lovers. Colour Lovers is an international creative community that helps people discover their inner designer. They provide a wealth of user created & shared color inspiration as well as tools that make the creative process as simple as possible. Plus, not only do they offer color palette combos, but there are also color inspired patterns as well! The above palette, oddly titled "Giant Goldfish" was found by searching for "summer".

4. Color Hunter. Color Hunter is fun because it allows you to upload your own photos, and then generate palettes inspired by your image! You are also able to search for color combinations with their easy-to-use search field. The above palette is inspired by Kalico's blog! (sorry, got a little self indulgent there...it's just so much fun!)

We hope you have fun with these color inspiration resources! Where do you get your color inspiration from?

Meet the Kalico Team

2011-06-13T18:29:00.002-04:00

So, you probably already know me (either in person or via the interwebs). I'm Kim, you know, the owner of Kalico Design and writer for this blog. If you want some more info on me, check out my "official" bio on the website.

But, you probably don't know the entire Kalico team quite yet…

Get to Know Jennifer Tyler…graphic designer, paper collector, cat owner extraordinaire! Jen is Kalico Design's very first full-time employee! We are truly excited to have her join the team.
You may remember Jen from last summer when she helped out here as my first intern. Here's a little more info about her:

Jennifer Tyler is a graduate from Shepherd University in Shepherdstown WV, with a BFA concentrating in graphic design. Upon graduating she moved back to her native state of Oklahoma to be nearer to her family. However, Jen soon realized that Oklahoma no longer offered what it once did and begged her old boss Kim to offer a job. She quickly returned to West Virgina and is now happily working at Kalico as a full time designer. Jennifer is an active member of the design community and is excited about becoming involved in the local AAF, and AIGA chapter events. She enjoys long rides on the river with picnics free of mosquitoes, as well as baking, illustration and paper collecting (we're designers, we like paper).

Before moving to West Virginia, Jennifer was utilizing a culinary arts degree working as a full time baker in her Native state, Oklahoma. She loves being active in the design community, and served as the president of Shepherd University's student chapter of AIGA. Last year Jen helped to organize the first annual AIGA student exhibition displaying a variety of student design work, including her own work which was rewarded with a viewers choice award! Check out some of Jennifer's student work at her website, jentylerdesign.com.

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I bet you didn't know that there are two additional members of the Kalico team, each playing an important role in the day-to-day activities. Meet our part-timers:

Kai, the Dog: Bill-Collector, Sleeper, Greeter, Foot Warmer.
Kai is a blue-brindle pit bull who graces the floors of the Kalico office. In his free time (aka, when not sleeping during work hours), Kai enjoys long walks in the park, chasing rabbit friends and deer buddies, and singing (howling) along to various tunes. He loves greeting clients with a friendly smile and an occasional lick.

The Cat: Receptionist, Window Watcher, Paper Sorter.
The Cat (C for short) checks in at the Kalico office multiple times throughout the day. Her official role is to answer phones (Kalico Design, Meow can I help you?), but she is often a tad lazy and would rather leave the menial chores to the Humans. In her extensive spare time, she enjoys chatting at birds, chasing strings or paper balls, and exploring boxes. The Cat also "helps" out around the office with her uncanny ability to sit on (um, find) any paperwork you happen to be looking for.

Jen (and "the animals") will be helping me out and I can't be happier (or more relieved!). I've definitely been keeping busy these past few weeks, as is evident in my lack of blogging (sorry!). But, stay tuned for updates on some of our most recent work to come soon!

911…Emergency Business Plan

2011-06-03T22:36:00.001-04:00

So, last week I was hit with a very scary family disaster. Jimmy, my husband and avid motocross* rider, was in an accident at the track. He ended up getting rushed to shock trauma (in Baltimore, MD, almost an hour away) with a partial collapsed lung, lacerated liver and internal bleeding. Needless to say, as a wife, I was terrified out of my mind. And, after the first 24 hours of shock, various ER treatments (including a chest tube...um, yea), and with reassurance from both doctors and Jimmy, my mind turned to my business. As a microbusiness owner, I went into "Business Disaster" panic mode.

How was I going to get work completed (mind you, the week was jammed packed with multiple LARGE deadlines)? How was I going to communicate with clients? How would I mentor my brand-spankin new employee (who was originally scheduled to start working the Monday of our ER visit)? How could I balance being with my husband during recovery while still maintaining some sort of business presence? How was I going to "kill" my husband (after he recovered, of course) for crashing his stupid dirtbike…again. But, I digress.

Luckily, Jimmy recovered much faster than the doctors originally anticipated and his shock trauma stay only lasted about 3 days. And luckily I have some wonderful clients who were more than understanding. Plus, I had a few other things that helped out during this crisis:

The Kalico Makeshift Disaster Plan
1. iphone. Ironically, we had only gotten our iphones a week prior to "the incident". I definitely learned how to use that sucker quickly. I was able to group text jimmy's status updates to family and friends while emailing and responding to clients. Not to mention, the one and only night I didn't stay at the hospital, I was reassured with a few face chats with Jim as well.

2. G-RAID mini. Again, I had only just set up my new G-RAID portable mini backup drive a week or two prior. Boy, was I glad I had taken the recommendation from another designer/programmer friend! Just a simple unhook of a firewire cable and I had all my work with me. I was able to set-up a small makeshift office for two days: laptop, G-RAID and me!

3. Responsible Employee. Yet again, the timing seemed uncanny. As I mentioned, my new (and very first) employee started the week we were at the hospital. I was fortunate that my new hire, who had interned with me the previous summer, was already familiar with some of Kalico's clients. She was (and still is) also responsible, trustworthy, and someone I could rely on to work from home for a few hours per day until things got back to a normal schedule. How's that for a job crash course!

4. Support System. While I knew Jimmy and I had a wonderful personal support system (both coming from close families and a tight network of friends), I was also reminded of what an amazing business support system and network I have as well. Clients were understanding of late deadlines, and actually asking how they could help me! Colleagues from one of my organizations took care of my responsibilities, cards came from business contacts, and I even had another design firm offer to help with a job or two if needed! It was humbling and reassuring to know so many people were in my corner! I am one damn lucky business owner!

So, to conclude:
1. I'm am SO glad this incident is over and my husband is on the mend for a quick recovery.
2. As a graphic design business owner, invest in an iphone (or comparable smart phone) as well as a good, portable backup drive.
3. Work hard to surround yourself with other talented, supportive and caring business contacts—be it employees or fellow entreprenuers.
4. Don't let your husbands ride dirtbikes (I'm kidding...or am I?)

**To learn more about motocross, check out this article featuring my husband in the Spring Issue of Find It Frederick magazine!

I've Got BIG News!

2011-05-18T21:17:00.001-04:00

So, I've been trying to keep it a secret for the past few weeks (you know, didn't want to jinx anything), but I just can't keep it to myself anymore…Kalico Design is expanding!! I've hired my first full-time employee who starts next week! I CANNNOT WAIT!

As you've seen from some of my previous posts, Kalico Design has been (helluva) busy, especially the past few months. I am thrilled that my client base is expanding and growing, but I was starting to feel some major growing pains. There's only so much a one-woman show can do in a day's worth of time, and I have definitely been feeling the stress and strain. Earlier this year I had reached a business turning point...I knew I wanted (and ultimately had to, for my own sanity) expand, but I also wanted to be sure to do it smartly. It's a scary time as a small business owner! After careful consideration, fretting, number crunching and obsessing, I ultimately reached the decision to hire full time. Now that the initial shock and "scared outta my pants" mentality is (almost) over, I am SO excited!

I'll admit, getting ready to hire your first full-time employee takes a lot of work. I've been busy getting payroll forms filled out, an accountant set up, workers comp taken care of, etc (government forms intimidate me tremendously!). Plus, getting my internal business structure figured out...work flow, time tracking, employee handbooks and expectations, etc. Not to mention purchasing the computer equipment and program software...it's been, well, A LOT! But, I have a feeling it will all be worth it in the end!

I'll be introducing my new employee next week, but in the meantime, I simply couldn't contain my excitement. I wanted to especially thank all those who have guided and supported me in the process: Clara Winch, CPA for accounting advice, Carmack Insurance Group for business insurance advice, Megan Mullaney of Think Baseline for giving me the confidence I needed to move forward, Louanne Welgoss of LTD Creative (my former boss!) and Whitney Hahn of Digital Bard Video. Web. Marketing. for overall guidance, and, of course my husband and family for overall support! It takes a village, people!

Online Printers: The Good, The Bad and The Ugly

2011-05-03T15:57:00.000-04:00

A few weeks ago, I teamed up with Tobin Lehman from Tobin Lehman Design + Interactive to compare notes on some of our favorite (and not so favorite) online printers. With so many options out there, sometimes it's hard to find a printer that offers decent quality, affordable pricing, good customer service and user-friendly navigation for basic projects such as business cards, postcards or tri-fold brochures. This article gives you some first-hand feedback for your next small printing project.

Greener Printer
Kim: Greener Printer is one of my favorite online printers because not only are they a certified green printer (using only recycled papers with soy inks and following sustainable business practices), but they also offer high-quality, affordable printing. It’s the best of both worlds! Greener Printer offers a wide range of templated products such as business cards, brochures, and even catalogs. In addition, they can do custom sizes and quotes as well. Their website is easy to use, allowing you to quickly calculate printing prices, with simple upload options. My only negative for this printer is that their turn-around time is not as fast as some of those “other” online printers.
http://www.greenerprinter.com

Moo
Kim: So, I’ll admit it, I’ve only recently come across Moo, but so far I love them! Their website not only offers great pricing on products such as business cards, mini cards, postcards, and more; but they also offer some great resources for design inspiration and printing tips. One especially cool feature on moo is their unique Printfinity technology, which allows you to print a different design on every single card in the pack! Um, did someone say, AWESOME! (oh, wait, that was me). My only negative for this printer is that while they continue to add more, their current product options are a tad limited.
http://us.moo.com/

SmartPress
Tobin: I just recently used this printer for an online job and I was very impressed by the quality of the user experience, paper choices, and pricing. They really seem like they have a good process and system in place to make your account accessible as well. I like being able to see all my jobs in one place, and that is a nice feature. The proofing process was really easy and approvals seemed to be well controlled. I plan on using this printer for a few more projects to see how the other product offerings turn out.
http://www.smartpress.com

VistaPrint
Kim: Good, old VistaPrint. The positives for VistaPrint are their 1) speed and 2) amount of product options. The negatives for VistaPrint are their 1) speed and 2) amount of product options. VistaPrint is a great go-to, online printer when you need something fast and cheap. While their quality is not bad, it’s not super impressive either. As a general rule, I only use them for postcards and 4-color digital business cards…materials that don’t need exact color matching, and things that I need in a hurry. I find that lately they almost have too many product offerings, which can make it a little confusing when trying to place an order. While they don’t offer live chat or email customer service, their customer service via phone has always been extremely helpful.

Tobin: I’ve only used Vistaprint on one occasion for some folders a few years back. The quality was well done, but price was not the cheapest, which was something to be considered for my client. Everything was done on time, and I have no complaints about the service. I get TONs of emails from them now, which is good and bad.
http://www.vistaprint.com

Got Print
Tobin: Quality and price are both above average among providers although shipping price is a bit high from some others I have used. I’ve never had to send any work back, but I’ve not been blown away by good quality either. The biggest problem I find is the turn-around time. I’ve sent jobs and not heard from them for a week. If you’re trying to meet a tight deadline stay away from this printer.
http://www.gotprint.com/

Overnight Prints
Kim: I do not recommend using OvernightPrints, and will never use them again. A few years ago, I was happy to send small, quick-turn-around runs for business cards or postcards to OvernightPrints. Unfortunately the last 3 orders I sent to them all returned with errors including trim mistakes and inconsistencies on business cards, major color errors, and in one case, a client’s entire logo did not even print on his card (even though the files were set up correctly). While they offer extremely low pricing, I’d much prefer to spend a little more to alleviate the poor quality and errors this company has recently been producing.

Tobin: While product is speedily delivered, quality is sacrificed. Approximately half of the business card related print jobs I’ve requested were received with errors and I’ve had to send the work back and have it reprinted. The quality of brochures and envelopes, in my experience, has been fine.
http://www.overnightprints.com/

Hope this helps you with your next online printing decisions. Keep in mind, I only recommend using online printers for smaller print runs and only for certain projects such as business cards, postcards, rack cards, trifolds, etc. Should you have a more custom project and/or need a very large quantity, be sure to go with a more local printer! Have another printer you'd recommend, please leave a comment below!

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About Tobin Lehman
Tobin Lehman is an advertiser and educator who lives in Frederick, Maryland. His professional portfolio can be found at www.tobinlehman.com , and you can contact him at contact@tobinlehman.com.

We're Still Here, We Swear!

2011-04-27T17:44:00.000-04:00

OK, OK, so I've definitely been MIA the past few weeks on the blog scene. But, let me tell you, it's been a very busy past few weeks at the Kalico homefront! Take a look at just a few of the recent projects we've been ~~slaving away~~ happily working on and let me know which one is your favorite!

1. Find it Frederick Website: This exciting, fun, Frederick web site launched in March! Check it out here.

2. Find It Frederick and Frederick County Guide Spring Issues: A few of the quarterly magazines we do the design and layout for.

3. NAVTA Rack Cards: We designed a series of rack cards for this national vet tech association to use at trade shows around the country.

4. Frederick Atlantic Website: This Atlantic League baseball team is looking to move to our area, and they needed a general information website for press and locals to refer to. Check it out here!

5. Various Logo Designs: Just a few samples of some of the Spring logos we've been working on, including a logo for a start-up lunch delivery company, a management company, and a nonprofit's anniversary logo.

So, there you have it, just a few samplings of Kalico's past 2 months. Which project do you like the best and why? What other kinds of articles and information would you like to see on our blog? Stayed tuned for more exciting news and sample project work to come!

"Brand You Business"…Kalico Featured on InterviewHer.com!

2011-03-09T21:31:00.000-05:00

We're thrilled to be featured on InterviewHer.com, a website dedicate to highlighting and supporting creative women business owners! Check out the full article here!

Here's some additional info about InterviewHer.com, straight from the horse's mouth:

InterviewHer.com Interviewher is not for your boyfriend or your husband, instead it’s a galaxy just for women. A galaxy where the Sun, Moon and Stars revolve around us, LADIES! Have fun learning about some fabulous artist studios, food adventures, breathtaking boutiques or even a great little hole in the wall that we’ve discovered and had to share.

We stumbled across InterviewHer.com just a few weeks ago and loved the playful and informational stories about women entrepreneurs, the variety of tips, the unique product picks, and more! Be sure to check out Kalico's article and let us know what you think. And while you're there, don't miss the other inspiring stories about women start-up business owners all over the country!

And the Award Goes to…

2011-03-01T11:46:00.002-05:00

This past weekend was a big time for awards. Never mind the Oscars (although I was happy with Natalie Portman's Best Actress award!), but I'm talking about the ADDYs! The ADDYs is an annual awards competition honoring exemplary advertising and design work. This past Saturday, the AAF-GF (the local chapter of the national American Advertising Federation) celebrated local talent with their ADDY Awards Gala—"Through the Looking Glass". AND…yours truly was awarded with three silver ADDYs—YES!!

Winning awards for our work with the Downtown Frederick Partnership and Find It Frederick magazine, plus for our own self promotion was, well, awesome! (click on the links to view the work) But, what really struck me as special about the evening was the camaraderie and support among the companies in attendance. Sure, we all wanted to win awards, but we were still cheering, hootin' and hollerin', when our colleagues were awarded for their work as well. I was very appreciative of the mutual respect and feel honored to be part of an organization full of so many creative folks!

The AAF-GF member roster consists of many small businesses, including a lot of single business owners like myself. Rather than being tight-throat and competitive, most members of the organization lean on each other for support, guidance and collaborative efforts—it truly is an amazing network of people! So, while I definitely thank my clients for allowing me to work on such fantastic, award-winning projects, I also want to thank all the AAF-GF members who have played a part in helping me get Kalico Design to where it is today. So, THANKS!!

[PS-I would be remiss to forget one other thank you. Apparently I forgot to thank my husband who helped me assemble the Kalico holiday cards as well as encouraged me to enter the Find It Frederick magazine covers, two of my three ADDY award winners. So, Jimmy, THANK YOU, now the whole world knows (or at least the three people reading this blog)]

And to conclude, I leave you with my cheese ball photo, taken right after accepting my first award. I like to title this one "Ode to Dork-ness".

Multitasking, Schmultitasking: Improving Your Productivity

2011-02-22T18:42:00.001-05:00

I recently sat in on a teleforum by Design Coach On Call discussing how creative professionals can improve their productivity. Holla! As a micro-business owner who balances just about every part of running her business, I can say first hand that it can be overwhelming at times! I'm constantly looking for better ways to discipline myself to be more productive. Pam Bryan, the forum facilitator, had some great tips and advice. Here are my favorites, all of which I hope to start implementing within the next few weeks (seriously, can someone hold me to this?)

1. Multitasking is Worse Than a Lie: To sum it up, multitasking, or more appropriately called "switch-tasking" just isn't productive. Switching from one task to the next, back and forth, and so on can cause you to loose up to 28% of your time. So, try to discipline yourself to make changes in your work day that will deter you from switch-tasking as much as possible.

2. Gather Your Gathering Places: A "Gathering Place" is any place where unprocessed work items go. This can include your desk, your briefcase, your office, even your car…any and every place where you might do work. The key is to consolidate all gathering places so that you only have one physical "inbox". Then, set a time each week or day to sort through this inbox, usually 30-60 minutes. Obviously, sort through the more pressing items first…this way you won't be stressing about them throughout the day, so you're able to focus on other tasks throughout the day.

3. Conquer Your Digital Space: These days, your digital space can be a real time sucker throughout the day! Digital Space includes your email, social media accounts, voicemails, etc. Similar to your "Gathering Places", try to consolidate your digital space as well. For instance, direct all your emails (personal and business) to one account. You'll still have the separate accounts, but you'll only have to check one master email account, thus saving you time logging on and sorting through various accounts. In addition, Pam recommends turning off your email alarms and setting yourself a schedule. Check your email 2-3 days per day, answering all inquiries during your set timeframe. Use this time to check your social media accounts like facebook and twitter as well.

OK, so these are a few of the changes I'll be making here at Kalico World Headquarters in order to increase my productivity throughout the day. I'll keep you posted on how it goes. What changes would you like to make? Let me know!

Girl Power: Online Resources for Women Business Owners

2011-02-13T18:45:00.001-05:00

There are exciting things happening inside the world of women entrepreneurs—women are not only starting businesses, they are staying in business! Women are opening businesses at twice the rate of men, and, according to the Center for Women's Business Research, three quarters of all firms are either half-owned or majority-owned by women.

Personally, I love networking with other women business owners—there seems to be an instant camaraderie, and a willing desire to support and share with each other. But, as we are all extremely busy balancing work and home, sometimes it's hard to meet and network face-to-face. So, I've put together a small list of online networking tools for women entrepreneurs.

1. Savor the Success: Savor the Success is a PR Co-Op and a niche social media network for women entrepreneurs both online and offline. I've been a member of Savor the Success for the past two years and have truly enjoyed all the suggestions, feedback and support from fellow members.

2. Ladies Who Launch: The nationally acclaimed Ladies Who Launch program has enabled thousands of women across the country to break out of 9-5 and thrive in entrepreneurial enterprises that reflect their true passions, skills, and desires.

3. The Heartlink Network: Heartlink is built on a unique business networking model that provides safe, intimate, non-threatening, women-only business networking opportunities for professional women, and is dedicated to showcasing, advertising, enriching and empowering professional women in business.

4. eWomen Network: eWomen is a great resource for connecting and promoting women and their businesses worldwide. It's a membership-based professional women's networking organization, committed to helping women and their businesses achieve, succeed and thrive in the new economy.

5. Women Owned: WomanOwned.com was founded by one new business owner, who shared her journey through business start up, incorporation, accessing funds, and hiring professionals so that other woman entrepreneurs could benefit.

6. InterviewHer: InterviewHer.com focuses on interviewing women-business owners in a wide variety of industries, from artist studios, food adventures, breathtaking boutiques or even a great little hole in the wall that they’ve discovered and had to share.

Hopefully one, or several, of these online resources may help you network with other women busines owners. If you join one, or are already and existing member, I'd love to hear your feedback. Or, have another online networking resource? Please leave it in a post below!

PS – No Boys Allowed! : )

Time Tracking that Changed My Life!

2011-02-01T11:00:00.000-05:00

OK, so maybe the headline is a little dramatic, but seriously, Paymo Time Tracker has definitely made a huge impact on how I run my business! I started Time Tracker in September, when I hired my first part-time employee. Basically, I was just looking for a way to track the amount of time she spent on projects (you know, to keep an eye on the progress and all). But, what I got was an entirely different way to track the amount of time I spent on projects, and oh so much more! Plus, the two best thing about Paymo Time Tracker is 1) it's free for freelancers (up to two users), so perfect for my small studio and 2) IT'S FREE FOR FREELANCERS!

Let me walk you through a few of my favorite features:

1. The Dashboard. This is a quick overall look at my progress over a month's time span, as well as a comparison of recent company stats.

2. Milestones. You are able to set milestones (or, due dates, as us graphic designers like to call them) for each project, and then visually see your progress, and check them off as they are completed.

3. User Data. You can also view the overall statistic per user. As I mentioned above, the free version of Time Tracker allows for 2 users. To add additional users, you would have to invest in Premium Business Plan, for less than $4 a month! (that's all, seriously?)

OK, so those are a few of my own favorite features. To be honest, I'm still testing some of the most effective ways to use this business source! Some of the other great features include alphabetized search listings by client or project, multiple report options, an easy-to-use time tracker, invoicing options (which I haven't explored yet), as well as online user log-in (so you can access it from any computer).

Have other questions about Paymo's Time Tracker? Take their tour! If you try this program out, please let me know what you think and what you favorite feature is!

Check out the latest Frederick-area Magazines!

2011-01-24T15:48:00.001-05:00

As most of you may already know, the past few months have been busy, busy, busy here at Kalico headquarters! Two of our December projects can now be found on newstands, or feel free to read them online too! The Winter 2011 issue of Find It Frederick features stories about the area best hot cocoa, a horse rescue, maple syrup festival and much, much more.

Plus, the Winter issue of The Frederick County Guide (FCG) is also now available! A brand new client for us, FCG provides straightforward facts and interesting articles about real estate, banking, insurance, childcare, education, health care, senior living, and leisure activities in the Frederick area. It also includes detailed reference information about town offices, elected officials, and community services. Plus, don't miss the full calendar of events section on the back pages!

We love working on both these magazines and look forward to the Spring issues! Take a peak below to view the online versions of either magazine, or pick up your own copy at local Frederick locations!

FIND IT FREDERICK!

Open publication - Free publishing - More travel

FREDERICK COUNTY GUIDE!

Open publication - Free publishing - More travel

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Let us know what you think!

Setting SMART Goals!

2011-01-18T20:25:00.000-05:00

I recently attended a local Women's Networking lunch with the topic "Planning Your Business Goals for 2011", presented by Diane DeMarco of Marketing @ Work. Diane had a lot of great pointers including doing a SWOT analysis, setting a budget, and creating an action plan and timetable. One of the key points I took from the meeting was how to set S.M.A.R.T. goals (because, really, is there any point in setting stupid goals…um, no.)

S.M.A.R.T Goals stand for:

Specific: Be as precise as possible. What do you want to achieve and within what time frame.
Measurable: How will you measure your success?
Achievable: Is this goal realistically attainable?
Relevant: How or Why is this goal important to the success of your company?
Timely: When do you hope to achieve each goal?

While you're working on your goals for the upcoming year, be sure to keep the S.M.A.R.T. goal formula in mind!

It's A New Dawn, It's a New Day…It's a New Year!

2011-01-11T21:58:00.000-05:00

Happy Belated New Year to all! I hope everyone has had a great start to 2011! I've already been busy with some exciting new projects and great clients—I hope this is a preview of the year to come!

Luckily, I was able to take a winter vacation during the last week of 2010. (Yay!) During my time off, I managed to update the Kalico website with some new content and new work! Per tradition, I also created a set of 2011 business and professional resolutions for Kalico Design. I am curious if anyone else did the same—I'd love to hear some of them!

I've listed my goals below, and I'm hoping to use this blog as a way to update my goals throughout the year and to catalog any successes and/or obstacles I may approach along the way. (plus, putting them in writing makes them, well, realer, somehow!) Without further adieu, here are Kalico's resolutions for the new year:

Kalico Resolutions:

Get Smart Phone in order to be more accessible to clients while I'm out and about in meetings or on the road.
Reformat the Kalico eNewsletter with content that will be more usable for clients. In addition, I will write a schedule for the eNews, and stick to it!
Blog a minimum of 1 time per week, increasing blog traffic by 15%. Plus, better integrate my social media efforts like twitter and facebook with this blog, as well.
Develop a self promo to use throughout the year targeting businesses in the health & wellness, organic, holistic and women-oriented industries.
Participate in 1 tradeshow event as an exhibitor or speaker.
Attend weekly networking lunches, plus go to a minimum of 2-3 additional networking events per month.
Acquire 3-4 new clients in the health & wellness, organic, holistic or women-oriented industries.
Set aside a minimum of 4 hours per week to work on Kalico business and marketing, preferably on Mondays or Fridays.

Well, that's a great start! I'm sure as the year goes on, I'll set a few additional goals as well. Have you written your business resolutions for 2011? What is your biggest goal and your biggest challenge for the year ahead?

Save Your Eyeballs!

2010-12-03T13:28:00.000-05:00

So, lately I've been designing like a mad-woman, trying to stay on several deadlines for the myriad of end-of-the-year projects. This heavy workload is great for business, but bad on my eyes! I've been experiencing terrible eye strain, followed by headaches and more headaches. It's not like I can just take off a few days to recover, so I started researching other ways to help relieve the eye strain. Here's two of them:

1. Take a Time Out (literally)
Another graphic designer recently introduced me to Dejal Time Out, a program specifically designed to gently remind (or force) you to take time outs throughout the day. Time Out has two kinds of breaks: a "Normal" break, typically for 10 minutes every hour, so you can move about and relax, plus a "Micro" break: a very brief 15-second every 10 minutes, so you can remember not to tense up too much for long periods. You can disable either kind of break if desired, and the breaks are automatically paused when you go away from your computer, and can be reset when you come back.

Now, I'll admit it, the 10 minute breaks are too long for me to take right now, so i just skip over them. But the micro breaks (while sometimes annoying when they arrive right when I'm in the middle of something) are actually really helpful. Just taking those few seconds to shut my eyes, take a few deep breaths and then continue on has decreased my eye strain problems immensely! By the way, did I mention this program is FREE! Go, download it now, your eyeballs will thank you!

2. Have a Cup of Tea (no, really!)
The second eye strain tip came from a life coach I recently had the pleasure of meeting and it involves, well, having a cup of tea. A chamomile tea compress will help reduce eye swelling, and it will also help you relax while you have tea bags on your eyelids or drink chamomile tea to your health. Get the full directions here!

Do you have other suggestions for combating eye strain? I'd love to hear them!

PS-Special thanks to Jessica Menk for introducing me to Time Out and to Jeanette Eleff for the Chamomile tea compress article!

Start NOW: Your 2011 Marketing Plan! (Part 3 of 3)

2010-11-17T22:09:00.000-05:00

So, last week I shared some key points I learned from a webinar hosted by Ilese Benum, co-founder of Marketing Mentor, entitled "Start NOW: Your 2011 Marketing Plan!" First, we focused on key factors that should be determined prior to developing a marketing plan. Next, we discussed marketing tools and tactics to consider as part of your overall plan. Now, let's move on to how we'll carry-out our marketing plan—we'll break it into daily, weekly and monthly tasks.

Daily Tasks:
1. Prospecting Hour: Set aside an hour each day to reach out to a few of your prospects.
2. Social Networking Break: Set aside time to network via your social media channels, 30-60 minutes per day is suggested by Ilese Benum.
3. Research: Spend a little time each day researching potential prospects.

Weekly Tasks:
Weekly tasks are divided into two groups—beginner and advanced. See the handy-dandy chart I made for you below…

1. Marketing Monday: OK, this could be any day, really, but "Marketing Monday" has such a nice ring to it. Basically, set aside a day each week to work on your own marketing efforts.
2. Networking Event: Try to attend one in-person networking event each week.
3. Follow Up: Follow up with any outstanding proposals or projects.
4. Online Discussion: This is a great opportunity to write your own blog posts, comment on other posts, or join a group forum.
5. Thought Leadership Efforts: Work on ideas for articles, speaking engagements, white papers, etc.

Monthly (or Quarterly) Tasks:
Finally, we come to your monthly (or quarterly) tasks. Again, these tasks are broken down into a Beginner and an Advanced section. You determine where you should fall. Another handy-dandy chart to the rescue…

1. E-Newsletter: Some may opt to send a monthly newsletter, while others prefer quarterly. Pick a time frame that works best for you and stick to it. (Ummm, I'd better take my own advice here, my enewsletter is WAY overdue!)
2. Web Updates: Make sure to update your website on a monthly basis so your information is current and up-to-date. This is also a great opportunity to check your web stats through programs like Google Analytics
3. Direct Mail: If your business permits, send out a direct mail campaign on a monthly or quarterly basis. This could involve a special coupon or promotion, or just a basic self promo piece.
4. Case Study: Chose a specific topic to write a case study about. For instance, in my profession, a case study may entail a detailed description of a client's overall branding and identity system. What would a case study mean for your business?

There you have it! These past three posts should give you most of the insight, tools, and tasks you need to write (and stick with) a successful marketing plan for 2011. Remember as a business owner, NOW is the time to start focusing on next year! Good luck and please let me know how you do!

Start NOW: Your 2011 Marketing Plan! (Part 2 of 3)

2010-11-11T21:58:00.001-05:00

Earlier this week, I shared some key points that I learned from a webinar hosted by Ilese Benum, co-founder of Marketing Mentor, entitled "Start NOW: Your 2011 Marketing Plan! We first focused on three key factors that must be determined prior to event starting your marketing plan—goals, target audience, and the tools you'll use to keep you on track. Hopefully over the week you've thought about these factors.

Now, lets focus on some of the actual marketing tools or tactics you should consider as part of your overall marketing plan. Ilese Benum suggests the following:

1. Networking: Some may not consider networking as a marketing tool, but it IS, it actually is a BIG one! If done correctly, networking can set you up to build lasting working relationships. Try to include both online & in-person networking as part of your plan. Personally, I try to attend at least one in-person networking event per week, plus utilize social networking tools such as Facebook or Twitter, or even more specific social/business sites such as Savor the Success (a business networking site for women business owners).

2. Website: If you don't have a website, you may want to think about getting one to use as possibly one of your most effective marketing tools. (If you don't have a site for your business, um, call me!) Your website is where potential customers can learn more about your company, it's a place to include all the pertinent info about your company...the meat and potatoes of your business.

3. Email Marketing: Consider sending out an email newsletter on a weekly, monthly or quarterly basis (whichever works best for you!). I recommend using a company such as MailChimp to host and send your email campaigns.

4. Direct Outreach: This includes direct contact with potential customers, such as phone calls or in-person meetings. Don't disregard how important some direct face-to-face contact with a potential client can be.

5. Thought Leadership: Ilese Benum defines thought leadership as speaking and writing outlets. It's a way for you to present yourself as an expert in your field. Speaking engagements can include your local civic organization or a national conference (and anything in-between). Writing gigs may include your own blogging, or guest blogging (or both). White papers that you include as resources for your existing and potential clients will also help define you as an expert.

For a well-rounded marketing plan, you really should utilize each of the above tactics. How will you use the above 5 marketing tools for your business? I'd love to hear some of you ideas!

Also, be sure to tune in next week as we conclude this 3-part blog topic with a list of suggested daily, weekly and monthly tasks of your marketing plan.

Start NOW: Your 2011 Marketing Plan!

2010-11-08T13:45:00.001-05:00

It's hard to believe it's already November and the holidays and end of the year are quickly approaching. (personally, my mind is still back in the sunny, summer days of August, but I digress…). As a business owner, the end 2010 means focusing on the beginning of 2011—including next year''s marketing plan.

Last week I participated in a webinar hosted by Ilese Benum, co-founder of Marketing Mentor, entitled "Start NOW: Your 2011 Marketing Plan! Over the next three blog posts, I'll share with you some of the key points I learned.

First things first, before you even start your marketing plan, you must decide a few key factors including goals, target audience, and which tools you'll use to keep you on track. So, begin thinking about your goals for next year. Be detailed and specific, including as many dates and figures as possible. Download a worksheet provided by the Marketing Mentor to help you think about your goals. At the same time, start thinking about your ideal clients, who you'd like to focus your marketing efforts on. Here's another worksheet to help you brainstorm who those perfect clients will be. And last, how will you keep track of your efforts. You may choose to simply input all due dates into your calendar (check out a sample Google calendar below), or use a To-Do List such as Things, or a project management program like Paymo (more to come on this little program later!)

Sample Marketing Calendar Task Tool

So, let's get started on the above three key factors: Business Goals; Target Audience; and which tool you'll use to stay on task. Let me know how you do!

Later this week, I'll move onto the different types of marketing tools you may consider using for your 2011 Marketing Plan! Plus, coming Soon: Part 3: Daily, Weekly and Monthly Marketing Tasks!

Happy Halloween!

2010-10-29T14:12:00.000-04:00

It's that time of year! Halloween was always a fun holiday in my family—we worked together to create the scariest house in the neighborhood! To bring back some of those old childhood memories, here's a montage of some Halloween-inspired graphic design to get you in the spirit for this weekend!

Plus, I just couldn't resist sharing these amazing pumpkin designs! I wish everyone a safe, fun, and, oh yes, super scary Halloween. Mwah-ha-ha-ha!

Cool Finds: Wall Decor

2010-10-14T17:40:00.000-04:00

So, in-between client design work, I've been researching ways to spruce up the Kalico office a bit.

Walls Painted…check.
Shelving Up…check.
A few new pieces of furniture…check.

Now what I need are some cool things to hang on the walls. Yes, I may end up hanging some of my own design work, but let's face it, I stare at my own designs all day! I want some fresh, fun and creative pieces to decorate the wall space. Here's a few samples of some of my finds—which one is your favorite?

Colorful Large Wall Calendars:

White Board Wall Calendar:

Simple, Minimalist, Inspiring Words:

Let me know which one(s) you like the best! Have other suggestions? Please send them on over. Working in a creative, inspiring environment helps lead to creative, inspired work. And --> THIS GIRL <-- is ready for some changes in my workspace!

It's Not Going to Our Head…We Swear!

2010-10-07T13:06:00.001-04:00

I am happy to announce that Kalico Design was recently awarded two Creativity International Print Awards for our work! The beer label designed for Downtown Frederick Partnership's 20th Anniversary special brew, Opera House (by Brewers Alley!) was awarded a Silver Award and the logo design for Luna Soma Jiva (a women's retreat center in Hagerstown, MD) was awarded an Honorable Mention Award. We are thrilled with these awards, but, even more so, are grateful to have such wonderful clients!

About Creativity International Awards:

Established in 1970, Creativity Annual Awards is based in Louisville, KY and is one of the longest running independent international advertising and graphic design competitions in the world. A print, web, advertising and media design competition, each year the judges choose the best from all over the world to be reproduced in the 400-page Creativity Awards Annual Book published and distributed by HarperCollins.

For more information on Creativity International Awards, visit their website! Also, all winners will be listed by October 30—be sure to check out ALL the award-winning work!

Plus, for a full look at the winning pieces, check out our own website: Logo | Beer

Find It Frederick Fall 2010 is here!

2010-09-29T16:41:00.000-04:00

Open publication - Free publishing - More travel

The latest edition of Find It Frederick is now online. Take a look before it hits stands! Or pick up a copy at participating local venues next week, which you can find here.

What's Find it Frederick, you ask? Here's a summary:

FiND iT FREDERiCK is the distinctive shopper's magazine that fuses funky with functional. This (FREE!) portable shopping companion mixes entertaining articles and audacious graphic design (by yours truly!) AND it's small enough to fit in a purse!

Both residents and day-trippers alike are reaching for FiND iT FREDERiCK to see who's who and what's where in and around Frederick, MD—from the newest in noshing to the area's best bargains and most unique finds—to what's hot in culture, arts, and nightlife.

We LOVE working with Find it Frederick! Such fun graphics and great stories, plus ads and information on a ton of local businesses. How do you like the latest issue? Your feedback is encouraged!

Not Too Shabby, If We Do Say So Ourselves...

2010-09-10T13:34:00.002-04:00

Our quarterly newsletter design for the Sts. Peter & Paul Greek Orthodox Ladies Philoptochos Society (longest name EVER!) was recently granted a 1st Place Award of Excellence in recognition of the Most Impressive Printed Newsletter. Competing against Philoptochos associations across the nation, this is a great honor! What the heck is the Philoptochos Association, you ask? In short, it is the women's philanthropic society of the Greek Orthodox Archdiocese of America. For a more detailed explanation please visit their website. Special thanks to Donna Moore, Marie Carras and Father Anastasios Kousoulas for their help on this project.

Need help with your next printed or eNewsletters? Don't be shy, contact us today to schedule a meeting!

Bring on the Color!

2010-09-02T09:23:00.000-04:00

As a graphic designer I love color! Part of my job is getting to play around with color combinations to help convey a certain feeling or vibe within a logo or layout (so fun!). Recently I found a great resource to help get your creative color juices flowing: Design Seeds.

Design Seeds is a blog devoted to discovering a stockpile of fresh inspiration. "Design Seeds is about what goes into creating a collection, a new concept, or project. It is about looking forward and beginning the process...not the final product on the runway, shelf, or in a magazine. Focusing on original content that is reference/inspiration for all with a passion for design, arts, and a creative lifestyle." The blog showcases unique and interesting color palettes derived from lively photography and other found inspiration.

I definitely recommend checking this site out to help with brainstorming and for some color inspiration, I know I'll be going back to it again and again!

Ridin' Along in my Autobmobile...

2010-08-26T16:00:00.002-04:00

This past weekend, I happened to be traveling along the roads of West Virginia on the way home from my husband's latest Motocross race. And what should appear before our very eyes...

That's right, it was a large billboard for the Martinsburg-Berkeley County CVB's annual "Pickin' in the Panhandle" BBQ & Bluegrass Festival! Why was this so significant you ask? Well, here's a hint—the CVB is one of my clients and...yep, you guessed it, that wondrous billboard was one of my designs! There's just something exciting about surprisingly seeing your work, larger than life, when your not even expecting it! (and, yes, I do still get excited about seeing my work in use!).

I started working on Pickin' in the Panhandle last year, starting with the recreation of their logo, then moving on to print ads, web banners, and eventually billboards (see some samples below)!

Unfortunately I wasn't able to make it to the Festival last year, but you can bet it's on the calendar for this September—just two weeks away!!

Don't miss it:

Pickin in the Panhandle
September 10-12, 2010
Lazy A Campground
Featuring: The WV State BBQ Championship
Plus Bluegrass Music including Ricky Scaggs, Joe Diffie, Shenandoah and more!

Graphic Design and Video, Oh Mai!

2010-08-19T10:06:00.000-04:00

I am happy to have Whitney Hahn of Digital Bard Video.Web.Marketing doing a guest vlog this week! I had the pleasure of working with Digital Bard on several projects, and I have to say, as a primarily print designer, it is super cool to see your designs transformed into the animated world of video! See below for Whitney's explanation, then scroll down to see the original poster designs for both of the 24/7 Dance productions:

As mentioned in Whitney's video, Kalico Design supplies Digital Bard with the raw file formats, mostly photoshop or illustrator files, and then they work their video magic! Below are the original poster designs for each production:

See! Graphic Designers and Videographers CAN play nice together! If you're interested in video for your next project and or would like to add a video component to your website, please contact Whitney at Digital Bard Video.Web.Marketing!

CLIENT SPOTLIGHT: Damascus Dental Center

2010-08-12T17:25:00.011-04:00

Over the past year and a half, I've had the pleasure of working with Damascus Dental, a cosmetic and laser dental center. With an established practice in Damascus, MD, and the opening of a second office in Mt. Airy, they were looking to rebrand themselves. After our initial client consultation, I got started on the project and have had a solid working relationship ever since!

It all starts with a logo...
The logo developed was a simple, yet still sophisticated, text treatment. Since their focus was on cosmetic and laser dentistry (i.e. no scary drills) I wanted to give the logo a soft, warm, inviting feel (because, really, who actually LIKES going to the dentist!). This ideal is carried out through the use of a scripted, handwritten-styled font, as well as subtle soft colors.

Power to the People...
One of the key words that kept coming up in our initial client consultation was the fact that Damascus Dental prides itself on customer service and happy returning clients. For their marketing materials, such as ads and brochures, I wanted to capture that human element. So, keeping in mind their budget restraints, we utilized a variety of stock photographs highlighting naturally smiling people. Keeping with the simple sophistication of the logo, we opted for clean, bold silhouetted imagery, which truly captures your attention.

Bringing it to the Real World...
Damascus Dental was so invested in and optimistic about their new identity that they used it as the inspiration for the decor and interior design of their brand new office space. A state-of-the art dental center, warm golds and greens pulled from their logo line the walls, and in the center of the waiting area is a custom-created die-cut sign of their new logo. Everywhere you turn, their identity and brand jump right out at you!

What's in Store...
With an established identity system, Damascus Dental continues to promote their new office location and unique laser and cosmetics abilities. We've applied their identity to stationery, signage, brochures, office forms, and are currently working on a new website!

Remember, as a small business, treat your visual brand and identity seriously. Think of it as an investment—something that will give you an instant visual consistency with your existing and potential customers, as well as make you strongly stand out among your competitors. Hire a professional at the start, and you'll have the basis to extend your unique "look" to anything and everything that will come in the future.

Gettin Down with the Monkey!

2010-07-29T17:44:00.006-04:00

I've mentioned it once or twice before in various blog posts and eNewsletters— MailChimp rocks! If you currently are using a different email marketing provider, I highly recommend making the switch. If you haven't started your email campaign yet, do it soon and be sure to MailChimp it up!

OK, why do I love MailChimp? Let me count the ways:

1. Organized, non-confusing interface
2. Easy to customize templates
3. Great customer service and resources right on their site! (Here's just a few)
4. They're funny and fun to use
5. Data tracking is a breeze (see for yourself)
6. They provide so many ways to network with your social media accounts (seriously!)
7. List management is to the point, and (again!) easy to use! (ahem)
8. Oh, and did I mention you can get a FREE account!?

Need help with your eNewsletter campaigns? Kalico Design can create a customized newsletter template to match your existing brand. Mix up some great design and a little MailChimp magic, and viola, an eNewsletter campaign that YOU can update (or we can do for you, it's your call!). You can't beat that!! Contact us for more info!

I'll Admit It. I'm Stuck!

2010-07-27T17:36:00.002-04:00

That's right, I'll be the first to admit it… I am totally stuck! I work with clients all day to design their informational and promotional pieces, but when it comes to creating my own, it's like my brain just quits!

I've been brainstorming a good self promotional idea for Kalico for several months now, and still haven't come up with that "just right" idea. I think my problem is that I am putting too much pressure on this one, single self promotional piece. So much, that the creativity and ideas just shrivel up. Why is it so hard to design for yourself!?

Here's my criteria so far:
1. Has to be fun yet functional. (I don't want to send out something just for the hell of it, I want there to be a meaning and a message behind it!)
2. Has to jive well with my existing brand (duh)
3. Would prefer it to be printed or produced with/by eco-conscious materials and vendors
4. I want that "Wow" factor (it needs to be something that you didn't expect and would want to keep)

Well, at least that's a start, I guess. How to you brainstorm for your own self promotional ideas? Any and all suggestions are appreciated! I'll keep banging my head against a wall and hope that an idea will come soon! And when (or if!) that "just right" idea comes, I'll be sure to post the results!

Find It Frederick Summer 2010 is here!

2010-07-15T09:52:00.004-04:00

Open publication - Free publishing

The summer issue of Find It Frederick is now on news stands! Pick up your copy at one of the participating locations, which you can find here. OR, check out the online version above!

FiND iT FREDERiCK is the distinctive shopper's magazine that fuses funky with functional. This (FREE!) portable shopping companion mixes entertaining articles and audacious graphic design (by yours truly!) AND it's small enough to fit in a purse!

Both residents and day-trippers alike are reaching for FiND iT FREDERiCK to see who's who and what's where in and around Frederick, MD—from the newest in noshing to the area's best bargains and most unique finds—to what's hot in culture, arts, and nightlife.

Make sure to pick up your copy today!

My Online Marketing Plan

2010-07-07T16:43:00.004-04:00

Ok, so most business owners have heard of the importance of a marketing plan. This is where you map out the different types of marketing efforts you'll take part in to promote your business. For me, I actually create a marketing calendar, which highlights what I will do each month to market Kalico Design, as well as what costs are involved. Making the plan is the easy part...it's the sticking-to-it part that's hard!

Recently I have been using more and more social media marketing tactics to promote Kalico. These online marketing tools were not included on my original marketing plan, and most are daily, not monthly, tasks. Luckily, I ran across another talented graphic designers blog post, which focused specifically on devising an online marketing plan. Genius! Thanks Angela at 13thirtyone!

So, here goes. My brand spankin' new online marketing plan and goals:

Goal 1: Spend 2-3 hours per week of online networking. I am going to try my hardest to schedule this in, just like regular client work. This networking can include:
• Updating the Kalico Facebook and Twitter accounts daily
• Brainstorming & Researching ideas for future blog posts weekly
• Commenting on online articles for some of my online networking groups including Savor the Success and Biznik (once per week)

Goal 2: Blog on a Weekly basis. My goal is to keep a balance with my blog posts, including both Kalico office-related News as well as pertinent tips and tricks for clients

Goal 3: Send Kalico eNewsletter out on a quarterly basis. Hmmm, guess this means I'm due for my next newsletter...I better start brainstorming!!

Goal 4: Continue Face-to_face Networking. Ok, so this isn't technically online. But, I find that my face-to-face and online networking tend to overlap. The more people I meet in person, the more people I network with online, and vice versa (for example, after meeting someone at a networking event, I may connect with them through LinkedIn or Facebook to extend and build the relationship). I will attend a weekly BNI (Business Networking International) lunch meeting, and will attend monthly Greater Frederick Advertising Federation (GFAF) educational and social events. I will also continue to look for other face-to-face networking opportunities.

How do you use social media to promote your business? Do you have other suggestions or tactics on how to manage your online networking?

I Scream, You Scream, We All Scream for…Interns?

2010-06-24T15:22:00.006-04:00

OK, so maybe on this 95+ degree day you actually ARE screaming for ice cream. But for the past few weeks, I have been nonstop screaming (as in cheering WOOHOO!) for my first summer intern, Jennifer Tyler! An aspiring graphic designer from Shepherd University, Jen has been a tremendous help for me during my busiest time yet since the inception of Kalico!

Without further adieu...get to know the new face at Kalico Design:
Jennifer Tyler is a senior in the graphic design department at Shepherd University in Shepherdstown WV, with plans to graduate this December. Before moving to West Virginia, Jennifer was utilizing a culinary arts degree working as a full time baker in her Native state, Oklahoma. She loves being active in the design community, and currently serves as the president of Shepherd's newly-formed student chapter of AIGA. Last year Jen helped to organize the first annual AIGA student exhibition displaying a variety of student design work, including her own work which was rewarded with a viewers choice award! Check out some of Jennifer's student work at her website, jentylerdesign.com.

Jennifer will be helping me out over the summer months, and I can't be happier (or more relieved!). I've definitely been keeping busy these past few weeks, as is evident in my lack of blogging (sorry!). But, stay tuned for updates on some of our most recent work!

Networking Know-Hows

2010-05-17T19:05:00.004-04:00

When I started Kalico Design, I was terrified of networking! I knew it was a very important way to market Kalico and get my name out, but I had to force myself to 1) Go to a Networking event in the first place, 2) Actually talk to people and 3) Feel comfortable and productive doing it.

But, as I continued to attend events, I realized Networking is mostly about building working relationships and learning how I can help others. (Which, in turn, usually means that someone will also be trying to learn how they can help me...ahhh the universe is in balance!) Approaching networking events with this mentality doesn't seem scary at all, it just seems like a great way to meet, get to know, and possibly work with other like-minded business people! (OK, so maybe it's still intimidating sometimes, but I no longer have to drag myself kicking and screaming to events any longer!)

Here are some interesting facts and valuable tips that may help you at your next networking event:

1. Traits of a Good Networker:
According to Ivan Misner's Referral Institute study, the top five traits of a good networker are:

1. Enjoys Helping Others
2. Is Trustworthy
3. Is a Hard Worker
4. Follows Up
5. Is a Good Listener

2. Important Things to Ask Yourself:
Figuring out which types of networking events will be the most productive for you and your business may take some trial and error. Here are three questions that may help you decide:

Who Are My Best Prospects? Decide if you are targeting businesses or consumers. Think about factors such as industry type, business size, and location.

Where Are My Best Prospects? Different events bring on different types of people/businesses. For instance, if you are targeting small business, you may want to try Chamber of Commerce events or local business associations. Whereas, if you prefer to target representatives from large corporations, your better bet may be through service clubs, nonprofit groups, or volunteer work.

Who Do I Really Want To Meet? Be specific when asking for a contact or connection. Ask with an open-ended question to generate a better response. For instance, if I ask: "Do you know anyone who needs a logo". The answer will most like be "no", end of conversation. But, if I ask "Who do you know who just started a small business and is looking to distinguish themselves from their competition with an eye-catching visual identity?", I've not only made my request very specific, but I've also potentially opened up the conversation for further discussion.

Do you have other suggestions on how to be a good networker? We'd love to hear them!

Creativity in Practice

2010-04-26T21:27:00.004-04:00

I'm so excited to be quoted in "Creativity in Practice", an article in the May issue of How magazine. How is a national magazine dedicated to the creativity and business of graphic design, and it's a publication I've been reading since college — so for me, it's a great honor! The article discusses ways to apply the same creative thinking to your business as you do to your design work. Here's my full quote:

My wicked awesome quote:

My new and exciting way of business development for my one-man-band design studio is to be myself. I know, seems obvious and old-school, but I find a lot of other small design studios are trying to be something they are not. As a soloprenuer who works with small businesses and associations, I’ve found that embracing my small, yet creative business is far better than trying to make me seem larger and more corporate. I am able to get more personal with my clients because they deal directly with me as the creative guru and business owner; they feel more comfortable because they actually get to know me (and as a solo worker, “me” is pretty much the brand of my business); and they respect my advice because I can relate to their small business needs, fears and triumphs. It’s all about really understanding who your clients are. Instead of going to a potential business meeting in a stuffy suit, I usually show up in creative business casual (even jeans on occasion!). I’ve found that this what-you-see-is-what-you-get attitude puts clients more at ease and creates a trust-relationship much faster.

If I am able to do a one-to-one in-person meeting with a potential client, showing them my work, but also getting to really understand their business needs, I am usually able to land the job. I don’t treat clients as the next paycheck , but as a business relationship that will grow as time moves on. I’ll admit, I’m pretty new to this self-employed bit, but I am certainly content with both the caliber and amount of work I’ve been lucky to receive. In the two years I’ve been in business I haven’t sent one self-promo out! All jobs have been strictly on a word-of-mouth basis and its definitely working for me!

What do you think? Do you have any additional input or creative ways you run your business?

Gettin' Social: Facebook Fan Page

2010-04-15T11:26:00.004-04:00

We've all heard of Facebook, you may even have your own profile. And if you're ahead of the game, you may even be using Facebook to promote your small business! (Go ahead, pat yourself on the back). Here are a few quick tips on how to use Facebook Fan pages for your business.

Facebook Pages are different than profiles. You have a profile for you, but must have a page for your business. A Page can include all the important information about your company. They’re useful because you can include everything that relates to your business such as company overview, website & contact info, press releases, videos, Blog RSS, company news and status, photos of new products or projects, plus customer interaction, to name a few.

To learn more about how to create your business fan page, click here. Then, follow the directions to create your own page. BUT WAIT! Before you create your own fan page, please read my latest eNewsletter, that will help you to plan why, who and how you will use your page. It's not enough just to have one, you must first strategize how your fanpage fits into your business marketing plan.

Once you have a fanpage, there are all sorts of fun, and thoughtful ways to make it stay consistent with your brand, while getting the most out of it. First, make sure to set a custom user name for your page. Usernames allow public entities to easily promote your presence on Facebook with a short URL, such as http://www.facebook.com/companyname. This username can be used in your marketing communications, company website and business cards. If you didn't select a user name when setting up your page, go to www.facebook.com/username, then click on the bottom link "Set a username for your Pages" and select an available name.

Second, create a unique landing page that stays consistent with your brand. The landing page would be similar to a website homepage—you want to very quickly let the viewer know who you are and what you do. Plus, you want to encourage them to become a fan of your page! Check out Kalico's landing page for an example. Landing pages must be created using FBML, which stands for Facebook Markup Language. It’s similar to HTML for writing websites, so unless you are familiar with HTML, you may need a designer's help for this part. Here's a great How-To Video that walks you through the steps.

There are tons of additional applications you can include on your facebook fan page. Here's a great list to start choosing from. You don't need all of these, of course...just pick the ones that work the best for you and your business! For instance, for Kalico, my goal was to increase subscriptions for our eNewsletter, so I have an app that includes a newsletter subscription form right on my fanpage. I also use the Photos tab as a way to showcase some of our portfolio works. My next step is to add an RSS feed for our blog. (yep, the one you are reading right now!) The possibilities are endless, and I'll admit I'm still learning new ways to use Kalico's Fan page everyday!

And last, stay on top of it! It will take time to build your fan base, so keep sending out invites to new contacts asking if they want to become a fan of your business Page. Keep your content up-to-date and give people a reason to check in on your page regularly. Constantly promote the Page in any way possible, and before long you should see a large portion of your website’s referrals coming from Facebook!

Combating the Burn-Out Crisis

2010-04-08T13:35:00.005-04:00

This past winter was rough, and not just because of the abnormally large amounts of snowfall we had here (Maryland)! Work has been crazy busy, personal life has been crazy busy, family life...yep, you guessed it, crazy busy, and so on. I'm sure you can relate. I feel like I have been going nonstop for the past 3 months (or more), and I'm coming close to my breaking point.

As a self-employed business owner, this is scary and overwhelming. Don't get me wrong, I am ecstatic Kalico has been so busy, and I continue to enjoy what I do. In addition, I also love the extracurricular activities I'm involved with, and I enjoy serving as a director on multiple Boards. On top of it all, I do try to manage a normal life, spending time with my husband working on our house, or visiting with family and friends. But sometimes it just all gets to be too much! I'm the first to admit it—I am reaching my "Burn-Out" point, and I'm not entirely sure what to do.

As I talk with more and more people, I've discovered I am not the only one feeling this same way. This winter really took it's toll on businesses as well as individuals. So, I decided focus on ways to overcome this Burn Out mentality. OK, maybe I haven't done all of these things yet, but just writing them down will help motivate me to make some changes, which will hopefully bring me back to my normal self! Here goes:

1. Always take a lunch break! (Not at your desk)

2. Get plenty of rest and sleep.

3. Get outside (especially now that the weather is nice). That fresh air can REALLY make a difference!

4. Listen to relaxing music while working. Lately I've been switching up what I listen to, and it has really helped keep my mind fresh.

5. Set a cut-off time...sure, we all need to work late now and again. But, you get to a certain point when you just aren't productive anymore. Figure out when your stopping point is, then come back to your task in the morning. You'll be likely to get more accomplished.

6. Exercise. If work permits, take a walk during the day (I am going to try to take the dog on daytime walks), get up and walk around the office a bit, do some light stretching. Anything that gets you moving for a bit.

7. Breathe. Sometimes just taking a few minutes (away from your computer, or your current task), to do some deep breathing exercises can really have a calming effect. Plus, it gives your mind a small break to just be and relax.

8. Break your tasks down into smaller, more direct steps. I recently started using a task management software program called things. It allows me to break down each of my tasks into smaller, more manageable steps. I check off each of these steps when I'm done then move onto the next one. It really helps to break down those big To-Do Items into less daunting tasks. Plus, it looks like you've accomplished more at the end of the day!

These are just a few of the things I pledge to try, and hopefully these little changes will help get me back on track! Any additional suggestions are greatly appreciated! How do you cope with burn-out?

Award Winning Logos!

2010-03-15T12:16:00.006-04:00

We are thrilled to announce that Kalico Design has recently been awarded for two of our logo designs-Luna Soma Jiva and Break Some Eggs!

ADDY Award
And the ADDY goes to...yep, you guessed it—Kalico! On Thursday, March 11 we attended the Greater Frederick Advertising Federation's ADDY awards at the Weinberg Center for the Arts. Amidst the variety of 80's inspired costumes (I attempted the Pat Benatar look!), local designers and advertisers were awarded for their creative work! We are happy that our logo design for Luna Soma Jiva, an organization that presents workshops and retreats to bring women together, was awarded with a Silver ADDY!

AGDA Awards
In addition, this morning we were also notified that both our Luna Soma Jiva and Break Some Eggs logos were awarded with American Graphic Design Awards! The AGDA awards are a national competition and judging is based on three criteria: concept (is it a good idea? was the work original?); execution (technical skills involved, presentation); and appropriateness (how effective is the work? does it communicate well).

We are excited to have our work presented by both prestigious design award competitions!

How to Keep Your Sanity While Working from Home

2010-02-26T10:55:00.004-05:00

As most of you know, I run Kalico Design out of my home office — which I love! But, while working from home has many perks, it also comes with some of it's own unique challenges.

I was recently in a meeting with two new business owners who were adjusting to the work-from-home mentality. We discussed some of the things they were finding hard, such as time management, how to focus, how to get inspired, and how to turn it off. After working form home for over two years, I've worked out a lot of my own kinks, but still tweak and adjust as often as needed to assure I am as productive as possible. Here are some of my tricks:

1. Have a Door: I am lucky enough to have a designated room for my home office, with a door! This helps separate work from home. It alleviates distractions (i'm not staring at dirty dishes or laundry, I'm only staring at my computer screen and work-related paraphernalia). This puts me in work mode, and helps to put me in "home mode" when not in the office. When possible, try to designate a specific room or area for your work space.

2. Window & Natural Lighting: Again, I am very lucky that I have two large windows in my office. I strategically placed my desk and chair so that I face these windows. It helps to have natural lighting (which keeps me awake and alert, and also helps save on energy, b/c I rarely have to turn on an office lamp!). Try to position yourself near a window or natural lighting, especially if you are in a creative profession.

3. Billboard: One of my favorite office supplies is my large billboard that sits directly in my line of site. I am able to put my important notices, production schedules, calendars, etc. all in one main location. As a designer, I often have long production schedules for large projects. Being able to see all these schedules in one glance is especially helpful and helps keep me on track. It's also fun to put up some of your own fun memorabilia, to keep your office creative and personal!

4. Set Hours: Sure, you're working from home, and you can always work. But, you'll burn yourself out very quickly if you don't balance work and home. I keep normal business hours, 9-5. OK, a lot of the time I will work late or I'll work on a Saturday, but i DO NOT answer emails or phone calls unless it is during regular work hours. By setting normal hours you will help to keep a professional relationship with your clients.

5. Ambiance: One of the perks from working from home is that you don't have to worry about offending or distracting co-workers. So, take advantage of this and make your home office as comfortable and personal as you want. I have a candle that i burn to help keep me relaxed. I also frequently play music for background sound. But, I don't recommend working with the tv on, it is way too much of a distraction!

6. Flexibility: Another perk from working from home is that you do have more flexibility. Use this, don't abuse it. I swear by my laptop. For me, it's like a portable office. But, even if I am working from my laptop, I usually am still in my office. However, I do allow myself "work-from-home treats". For instance, on Fridays, I have a work from anywhere day. During the winter, this usually means working from the comfort of the living room couch. But in the warmer months, I may work outside when possible, or I might go to a coffee shop and do some work there. A change in scenery helps with creativity and inspiration. While it is most productive to have a set schedule and designated office space, you can still allow yourself a little fun — after all you work from home! Just be sure to make it the exception, not the rule!

What are some of your suggestions or tricks to working from home? What challenges do you face? What do you love about it? We'd love to hear your feedback and insight!

Loving the Olympics!

2010-02-17T20:56:00.005-05:00

So, not only have I loved watching Shaun White, Apolo Ohno, Seth Wescott and all the other fantastic Vancouver Winter Olympians, I've also loved the graphics for the 2010 games(above)! I am loving everything about them, the bright colors, the overlapped textures and patterns, the sense of movement, and the hard-edged styled figures! Has anyone else gotten side-tracked from the racing, spinning, or jumping of the athletes to find themselves admiring the bright fluid graphics in the background!? Is it just me? (Doubtful!) Check out all of this year's Olympic posters here.

In fact, I was so enthusiastic about this year's Olympic graphics that I decided to research and compare it with the graphics of past Olympics. Unfortunately I wasn't able to find the full graphics package of some of the older games, BUT i did manage to find a lot of the past, present and future Game emblems (or "logos", in graphic designer speak). Here are some of my favorites. Which one do you like the best?

Practicing Creativity

2010-02-07T16:42:00.006-05:00

I'll admit it. The past week, I hit a creative slump. It happens every so often, and normally I just have to work through it—either by distracting myself with something unrelated, doing more research, taking a break, or just pushing forward until I have a break through. This week, I turned to the research method, but decided to research the creative process itself. Not a new concept for me, as it was my thesis topic in college (maybe one day I'll share some of my findings...if only I could find my old paper!).

Anyway, back to my research. I stumbled upon a really great article on the 99% network, "RSS Creativity: Routines, Systems, Spontaneity", by Mark McGuinness. It describes some of the more mundane parts that help with the creative process, ways that make it easier to get to that "A-Ha!" moment. Below is a recap of some of the most important points of the article, or, read the full article here.

-------------------------------------------

Most of us don't like to think about the labor involved in creativity. It takes away the glamour and the magic. But real creators know different. They know that creative work isn't particularly glamorous. It requires discipline, routine, and a nitpicky attention to detail. We often talk about “the creative process,” but it's really several interlocking processes. The magic happens at the point where they intersect.

Here are three core processes you need to coordinate in your work as a creative professional:

1. ROUTINES
Many creative people lead apparently boring working lives, sticking to the same routine every day. They do this because they understand instinctively what neuroscience has now confirmed – routine is a key that unlocks creative inspiration.

Certain times of day are especially conducive to focused creative work. The effect is magnified when familiar objects, surroundings, and other stimuli (coffee, background music) become associative triggers for creative states of mind.

Takeaway: Notice what time(s) of day you are most alert and creative. Dedicate that time to focused creative work. Use the same tools, in the same surroundings, even the same background music, so that they become triggers for your “creative zone.”

2. SYSTEMS
A rock-solid productivity system performs a dual function for your creativity: (1) It ensures that all ideas and action steps are captured, so that nothing slips through the cracks, and (2) When you are confident that everything important has been captured, you are free to focus fully on the task in hand.

Systems are different from routines, since they are not dependent on circumstances. Major events can play havoc with your routine. When this happens, a good system acts as a safety net.

Takeaway: Take a few moments to review how you spend your time. Study productivity systems and experiment to see what works for you.

3. SPONTANEITY
Real creativity involves spontaneity and surprise, whether a simple “Aha!” moment or the lightning bolt of inspiration. Paradoxically, the harder you work at routines and systems, the more likely you are to experience that bolt from the blue.

But nose-to-the-grindstone productivity won't get you very far unless you take a break, relax in the bath, have a beer with friends, browse the internet or a bookshop, or go for a walk. One of the best things about being a creative professional is that all of this stuff technically counts as work!

Takeaway: Take breaks from the usual routine. Be open to new people, places, and experiences. Welcome the thoughts that appear from nowhere. Have a notebook or phone handy to capture them."

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Do you have any other suggestions, or specific things you do to help with your creativity?

Email Marketing 101

2010-01-27T20:40:00.005-05:00

I recently attended the High Rock Marketing Summit, which focused on new media marketing, such as social networking and email marketing, as well as ways to incorporate all with your website. It was a great 1-day conference! The next Kalico eNews will breakdown how to use the most popular social networking sites, such as LinkedIn, Facebook and Twitter, with your business marketing plan.

But, for this post I will give a quick list of Email Marketing basics. Whether you've already started an email marketing campaign, or you're just getting started, here are some of the basic points to think about to ensure you get the most out of your email newsletters.

1. Design: Keep the look and feel of your emails consistent with the design of your website. This helps to keep your business identity in tact.

2. Delivery: Be consistent with the delivery and timing of your email newsletter, such as on a weekly, monthly or quarterly basis. The key is to send your emails often enough so they are expected, but not so often that they become a nuisance to your recipients.

3. Information: Make sure to include valuable and useful information in your eNews. Think about what your target audience wants to hear. Also, be sure to keep your information concise, short and to the point.

4. Measurement: Find a good Email Management Provider (we recommend MailChimp) that will offer you measurement or analytics for each message you send. Some important measurement tools, including percentage of emails delivered, bounced, or unopened as well as click rates for links, will give you insights to how your email was received.

5. List Management: The first important step to starting your email campaign is to import a list of existing clients and prospects (a service like MailChimp can help you build and manage your list). You will also want to include a subscription form on your website to allow users to subscribe automatically.

6. Know the Rules: There are laws concerning commercial emailing. The United States federal CAN-SPAM Act became law on January 1, 2004, protecting consumers from unwanted emails, or spam. Many details are included in the law, but some of the basic points are:
• Emails must be requested and not unsolicited
• The user must be given a visible and operating "Unsubscribe" option
• Content of subject and form field must be relevant

And so concludes our quick and easy breakdown of Email Marketing 101 tips. For more information, or help starting or redesigning your email newsletters, please contact us!

If you'd like more information Social Media Marketing, feel free to sign up for our upcoming eNewsletter!

Proactive Productivity

2010-01-14T11:14:00.003-05:00

I recently attended a GFAF roundtable session for freelancers and solopreneurs on the topic of "Gears, Gadgets & Stuff". One thing we discussed was task management software. I'll admit, my task management "software" consists of a pen and a pad of paper, with an overflowing list of hand-written to-dos! For the most part, it works for me. However, there are a few occasions when a task gets overlooked (usually due to sloppy handwriting or a flip of the page!). So, I've researched a few other options for task management. Below is a list of the three best ones I've found:

1. Things: This application is strictly for Macs (yay!). It's basically a glorified to-do list, with easy scheduling, categorizing, and tracking, as well as the ability to include file links, emails and web links with your to-do item. The interface is simple and straight-forward, so you just focus on the action items. You can download a free trial, but for a full version the cost is $49.95. Not a bad price for easy organization!

2. Bento 3: This application is a little more involved than the above. You can track your tasks and projects, but also organize contacts and mailing lists, plan special events, catalog inventory, record billable hours and payments due, and much more! Bento also offers templated backdrops, to make each project have a unique visual look. You can download a free trial, but for a full version the cost is $49.00. While this program seems to offer a ton of possibilities, for me, it was a little overwhelming—almost too much organization!

3. Basecamp: Basecamp is a web-based task management and project collaboration tool. With basecamp, you can share files, meet deadlines, assign tasks, centralize feedback directly with your clients, co-workers or your mom if you wanted. You also have the ability to upload files for sharing as well. When you've finished a task, simply mark it completed, and then everyone associated with that task is notified. Basecamp is offered at different pricing plans, starting with a basic plan for $24/month for small groups.

After researching all of these, I am leaning toward Things for Mac. It just seems the most simplified and straight-forward which is what I am looking for. But, before I purchase, does anyone have any other suggestions or any programs they are currently using?

New Years Resolutions!

2010-01-05T16:43:00.004-05:00

Happy New Year to everyone! I hope you had a great holiday season! I am very grateful to have been able to take off last week for a little rest, relaxation and refreshing! But, my time off wasn't all tv watching and lounging—I did manage to revamp and update the Kalico website. It now features new works and a more user-friendly portfolio section, as well as highlights some of my social media efforts (such as this blog!) Be sure to check it out!

During my time off, I also created a set of 2010 business and professional resolutions for Kalico Design. I am curious if anyone else did the same—I'd love to hear some of them!

My goals are listed below. I am hoping that over the course of the year, I can use this blog (and your support!) to help me update the status of some of these resolutions, as well as catalog any successes and/or obstacles I may approach along the way.

Kalico Resolutions:

1. Purchase new computer system (Check! My new IMAC just arrived today!)
2. Update Software System (Adobe CS4 & Microsoft Office already ordered!)
3. Research, Explore and Create Twitter account (any advice on this is greatly appreciated)
4. Create Self Promotion campaign (mail 4x throughout year)
5. Send out quarterly newsletter and stay on schedule
6. Participate as exhibitor in 1 tradeshow
7. Hire summer intern (yikes!)
8. Increase Blog traffic by 20% (help me, help me, help me!)
9. Create monthly marketing calendar and stick to it (this is the hardest part!)
10. Set aside at least 2-3 hours per week to focus on Kalico business needs, organization and growth
11. Join another networking group, while continuing existing networking efforts
12. Acquire at least 3-4 new clients in the health/wellness, organic or women-oriented industries

Sheesh! When they're listed like that, it seems like a lot! But, I am committed to putting forth my best efforts to complete these goals, which will improve my business, and, ultimately, improve business for my clients! I am excited for the new year! What are some of your business/professional goals for 2010?

Happy Holidays!

2009-12-23T09:33:00.002-05:00

Please note that Kalico Design will be closed from Wednesday, December 23 through the New Year. We will return to the office—fresh, well-rested and full of great, new, creative ideas for you—on Monday, January 4.

I wish you all a very safe and happy holiday season!

Last Minute Gifts: Shop Local!

2009-12-18T11:49:00.003-05:00

It's coming down to the wire, the holidays are almost here! If you are looking for some fun, last-minute gift ideas, you may not have to look very far. Shop Local!

If you are in the Frederick, MD region (which is where Kalico has been doing most of our shopping!), try a gift card from the Downtown Frederick Partnership. Gift cards can be purchased for any amount between $10-$500 and are usable at more than 150 shops and restaurants in downtown Frederick! You can purchase your Downtown Frederick Gift Card at the Visitor Center located at 19 E Church Street, during office hours of Monday - Sunday from 9am - 5pm, or call the visitor's center at 301-600-4047. The Downtown Frederick Gift Card is an easy way to give a great gift to friends and family! For a complete list of participating stores, click here.

Another great Frederick gift idea is a jar (or several jars, because they are just THAT good!) of locally produced McCutcheons jellies, preserves or jams. Plus, they have a great selection of sauces, honey, salad dressings and more—I mean, who doesn't like food as a gift! Orders can be purchased online, but I recommend visiting either their factory store at 13 South Wisner Street in downtown Frederick, or visiting their special holiday store, located in the middle of the FSK Mall! I've been buying McCutcheon's products as holiday gifts for years—my out-of-state family members always look forward to it!

Not in the Frederick region? Try to shop at some of your own local stores. Maybe there is a great town bakery nearby, a small, eclectic bookstore, local coffee shop, or an independently owned restaurant—get creative! For a great resource, with a shop-local focus, visit The 3/50 Project, you can then click on Supporters to find a few independently-owned, local shops in your hometown. Happy gift-giving!

Gifts for the Stylish Women in Your Lives!

2009-12-09T16:31:00.006-05:00

Sorry for the delay in gift-idea posting. And only 2.5 weeks to go...ACK!

Well, if you are in the Frederick, MD region, and have some fabulous ladies on your to-buy list, you really must stop by Neccessories in the Westview Shopping Center (by the movie theaters)!

Neccessories offers an array of creative gifts and accessories for all the stylish women in your life! From fashionable home decor, to unusual office accessories; unique beauty products to lovely (and affordable!) fashion jewelry, Neccessories has it all! Plus, owner Jackie Lamothe always will greet you warmly at the door, making your shopping experience fun and relaxing — you'll be sure to look forward to your next visit!

Here's just a small sample of what you can find at Neccessories:
• Caspari line of napkins and guest towels
• Monogrammed soaps from Mudpie
• Potpourri from Aromatique
• Serving trays, coasters, and placemats by RockFlowerPaper
• Macbeth line of decoupage trays and buckets
• Candles by Voluspa and Nouvelle
• Murano Glass jewelry from Hilary London (these are simply beautiful!)
• Leather desk sets & journals from Florence
• Mistral Soaps & Soap Rocks (these would make a really fun, small gift!)
• Greeting cards from Leanin Tree, Positively Green, and Cardthartic
• Baggallini bags, totes, luggage (plus eco-friendly totes & shopping bags!)
• And More!

Be sure to stop by Necessories in the Westview Promenade Shopping Center (just two doors down from Chico's).
Neccessories: The Store For Stylish Women and Those Who Love Them!

*Photo from The Neccessories Facebook page

Another Great Gift Idea: Teach 'Em How to Cook!

2009-11-25T13:49:00.003-05:00

Here's another unique gift idea, especially for those in the Western Maryland region: Cooking Classes! The Kitchen Studio of Frederick offers a variety of cooking classes—both for adults and kids! From demonstrations to hands-on lessons on topics including Sushi, Baking, Ethnic cooking and more, this is a gift that everyone will love!

The Kitchen Studio Cooking School in Frederick, Maryland is where everything is about the food and a relaxed, playful goodtime. You’ll want to join us over and over for our unique classes where you are sure to meet some friends, pick up some new kitchen skills and enjoy fabulous food! Our classes are small, our instructors really know their stuff and a great time is had by all!

Visit The Kitchen Studio's website to view their upcoming class calendar and to purchase a gift card for your special someones!

On a side note, be sure to check out Kitchen Studio owner, Chef Christine Van Bloem's latest endeavor — Break Some Eggs, a web portal with cooking tips, recipes and videos geared especially to tweens (ages 9-12ish)!

Holidays Already?! (Don't Panic—Great Gift Ideas From Kalico)

2009-11-20T09:00:00.003-05:00

I realized today how quickly the holiday season is approaching us (thanksgiving is next week and only 35 days until christmas, oh my!). I know that most of my family and friends already have everything they could possibly need, so I tend to look for unique and creative gift ideas during the holiday season. I thought I would start posting unique gift ideas or resources in the upcoming few weeks, which will hopefully inspire you. (Plus, if you have any creative ideas, please send them on—share the love!) Here we go...

Savor Something Special
Well, to start things off, here's a whole catalog full of unique finds and gift ideas. Savor the Success, a premium online business network for women entrepreneurs, has recently published it's 2nd annual Holiday Catalog, featuring over 50 of the top women entrepreneurs in America! From soy candles to dog biscuits, jewelry to baby clothes, or even graphic design services (ahem, check out page 52). Also, check out page 30, coloring books for women—what a fun idea for some of your best girlfriends!

To download a pdf of the catalog, click here. This is a fantastic opportunity to support some small, women-owned businesses, while getting things checked off your holiday shopping list! Let me know what you think!

Client Spotlight: DFP Celebrates 20th Anniversary

2009-11-12T18:37:00.005-05:00

Downtown Frederick Partnership recently launched their 20th Anniversary program, which will take place starting this holiday season through all of 2010. And Kalico went along for the ride, donating design services to create the 20th anniversary logo, as well as postcards and product posters.

Celebrate Downtown Frederick Partnership’s 20th Anniversary by purchasing unique, limited-edition merchandise from downtown shops — share the wonderful tastes and treats of Downtown Frederick with family and friends! Products will range from a limited-edition snow globe featuring Frederick's famous spires, to specialty hot chocolate, wines, beer, BBQ sauce and much much more! A portion of purchases will
benefit the Partnership as it continues to enhance, promote and preserve Downtown Frederick as a great place to live, work, shop and play.

You won't want to miss these great products from some of your favorite downtown shops! Download a calendar of products and participating shops here!

Glamour Shots!

2009-11-03T14:14:00.006-05:00

I recently was luckily enough to have headshots shot by Mary Kate McKenna Photography. Mary Kate is a lifestyle photographer who now resides in the Frederick, MD region. She was gracious enough to donate some of her talents to members of the Greater Frederick Advertising Federation, and offered members free business headshots. Now, as you can see, Mary Kate stays far away from your typical, boring, stuffy headshots, opting to shoot outdoors, and encouraging her clients to wear comfortable clothing. Basically she takes shots that really show you, as yourself.

If you're a small business owner who uses personal headshots to help promote your business (I strongly recommend using one on the about section of your website, at least), I encourage you to get some professional photography done. Try to use fun, creative shots that will give your clients a sense of who you are. This will help set you apart from your competition and will make everything a bit more personal.

Now, I am in a bit of a dilemma, as I can't seem to choose which image I like best (although I think I am leaning towards one). I'd appreciate your input—let me know which one you are drawn to the most, and I will start using it on the Kalico website. After all, I want the image to stand out, be fun, and set me apart from my competition, which will hopefully help the viewer to remember me the next time they need some graphic design work!

Happy Halloween!

2009-10-30T13:40:00.002-04:00

Happy Halloween! Wow, graphic designers are huge dorks, aren't we!? Thanks to Louanne Welgoss of LTD Creative for sharing this photo.

It IS easy being green!

2009-10-20T14:20:00.005-04:00

Kalico Design is proud to have recently been awarded Green America's Business Seal of Approval! To become a member, we had to pass their approximately 3-month long screening process. The Screening Team investigates each company to determine: 1) its familiarity with and commitment to social and environmental responsibility, and 2) significant action in terms of this commitment. The Green Business Seal of approval designates

"businesses that are socially and environmentally responsible in the way they source, manufacture, and market their products and run their offices and factories."

Being eco-conscious is an ongoing journey Kalico explores on a daily basis. I am continually trying to discover new ways to run my business in a more environmentally-friendly way and I encourage my clients to do the same.

Kalico can help develop eco-conscious, cost-effective options for businesses at every stage of their greening process—whether it's by simply using recycled, FSC-certified papers with soy inks, or creating long-term, effective planning for your next printed marketing piece. The bottom line is this: we approach sustainable business practices as an on-going learning process. We try to better our eco-consciousness everyday and we invite you to join us in whatever ways you can.

Be on the lookout for our next eNewsletter, which will focus on easy steps so you, too, can "green" your marketing and design efforts! Find out why being green doesn’t necessarily mean spending green on your next marketing and graphic design project! Sign up today for our free newsletter.

Savoring Success!

2009-10-06T12:24:00.008-04:00

I recently stumbled across a great social networking site, specifically for women business entrepreneurs—Savor the Success! While I haven't had time to fully explore everything that is offered by this networking site, so far I've read some helpful newsletter articles, connected with a few other women business owners in my region and beyond, and have recently signed up to be an advertiser in their upcoming Holiday catalog (more info to come soon). I strongly urge any female business owner to check out this great resource. It is free to become a basic member, but you can always upgrade to become a premium member in order to get even more great educational and PR opportunities. Be sure to check out my profile page!

Natural Health is a Natural Pick for New Design Book

2009-09-29T10:37:00.009-04:00

I am excited to announce that one of my editorial layouts for the the Fall 2009 issue of Find It Frederick magazine has been selected to appear in The New Big Book of Layouts! "Tea, Sympathy and Natural Healing" was an article written by Jeanne Marie Ford about alternative and natural health remedies. For the story layout, I decide to go with lots of white space, and large, close-up images depicting different alternative health remedies, which give an overall clean, soft and eye-catching look.

The New Big Book of Layouts, published by HarperCollins and produced by Crescent Hill Books, will be in stores in May 2010. I can't wait to see all the other winning entries! For more information on this book, or other graphic design resources by Crescent Hill, please visit their website.

Hablas Designer?

2009-09-19T18:25:00.004-04:00

“We’ll use the 72 dpi royalty-free jpg for FPO and then replace it with the vector-based art. Also, the press needs a CMYK, hi-res, 300 dpi pdf of the dieline with bleeds.”

Say what!

Often times, designers don’t realize that we’ve developed our own little language. We’ll ask for a certain type of file, or get into press-talk (lingo for the printer) and not realize that we’ve essentially just muttered complete gobblitygook to any regular human being! As this miscommunication seems to occur on a regular basis, especially with small business owners who are handling most aspects of the business’s PR and marketing, I’ve developed a glossary of common design-to-client phrases and vocabulary. I hope this will help when dealing with a graphic designer on your next marketing campaign!

1. DPI (dots per inch): DPI is the number of dots (or pixels - PPI) that fit horizontally and vertically into a one-inch measure. The more dots per inch, the more detail is captured and the sharper the image. In order for a regular sized image to print clearly, it should be at least 266 dpi.

2. High-resolution image: An image with a high level of sharpness/clarity. High-resolution images for printing purposes are usually 266-300 dpi.

3. Four-color process: The printing process that reproduces colors by combining, cyan, magenta, yellow and black (CMYK). If you look at printed material through a magnifying glass, you'll see that the printed image consists of dots in these four colors. These dots are printed on top of each other, next to each other or just close to each other, depending on the color and tonal values wanted. For example; printing a blue dot over a yellow dot will give you green.

4. FPO (For placement only): This refers to images or text used “for placement only,” to indicate how the finished layout will look. Copy is usually called “dummy text,” and will most often look Latin. Images can be as simple as shaded boxes, or may be represented by low-resolution photos or illustrations, which will be replaced with high-resolution images (see #2) prior to printing.

5. PMS (Pantone Matching System): Trust me, it's not what you think! The Pantone Matching System is used for specifying and blending match colors. It provides designers with swatches of over 700 colors and gives printers the recipes for making those colors. PMS colors are often used for logos and other 2-3 color jobs.

6. CMYK: CMYK stands for Cyan, Magenta, Yellow and Black, the four process color inks. Most graphic design jobs, such as brochures, posters, postcards, or media kits will be printed in CMYK.

7. Resolution: An agreement? Not in a graphic design world! When referring to digital images, the resolution of an image is an important factor in determining the attainable output quality. The higher the resolution of an image, the less pixilated it will be and the curves of the image will appear smoother. High-resolution images for printing purposes are usually 266-300 dpi. (See #1 & #2)

8. Royalty-free Imagery: This has nothing to do with a lower-class of images! Royalty-Free images are intellectual property, like photos and graphic images, that are sold for a single standard fee. These can be used repeatedly by the purchaser only, but the company that sold the images usually still owns all the rights to it. Kalico Design has been successful with incorporating high-quality, low-cost royalty-free imagery in most of our designs. However, we will always consult our clients prior to purchasing.

9. Comp (comprehensive): Nope, sorry, this doesn’t imply that it’s free! Comp's are made to show what a prospective design project will look like, for example; the layout of the image, use of color, the size, folding, trimming and the paper that will be used. It is also named a dummy.

10. Grayscale: Grayscale images contains black, white, no color and up to 256 shades of gray.

11. Pixel: A single speckle of Tinkerbell’s pixie dust! And, in graphic design terms, a pixel is the smallest picture element (used to display an image on a computer) that can be independently assigned a color.

12. Vector-based graphic: Vector graphics are drawn in paths. This allows the designer to resize images freely without getting pixilated edges. Most vector images can be scaled up or down indefinitely without losing a lot of detail or quality. Images such as logos or charts and graphs are often best when supplied as vector-based art.

13. White Space: No, this is not an 80’s hair band! In visual arts, white space is often referred to as negative space. It is that portion of a page left unmarked: the space between graphics, margins, gutters, columns, etc. The term arises from graphic design practice, where printing processes generally use white paper. A page crammed full of text or graphics with very little white space runs the risk of appearing busy, cluttered, and is typically difficult to read. White space is the designer’s friend—it allows the eye to have a visual break when scanning across a layout. Do not be afraid to use it!

14. Dieline: (No reference to Halloween here!) Dielines are used as a placeholder for assisting in the proper layout of a document that will be custom cut as part of the finishing process. A dieline is not printed on the final piece but is used to determine correct layout, cutting and folding. Dielines are typically used for projects such as pocket folders, envelopes, or other packaging.

I hope this brief list of common graphic design terms will help you during the next conversation with your designer. And remember, should we ever use a phrase or term that is unfamiliar, just ask us, we love to speak designer!

Grab an Accountability Partner, Doh Si Doh!

2009-09-10T12:38:00.003-04:00

As a small business owner myself, I know how hard it is to work on your own marketing and business planning. There's always a client project, phone call or meeting that comes first, which consequently pushes your own business needs to the back burner. I'll admit, it's hard for me to stay on top of everything and make sure I not only reach my clients goals, but reach my own business goals as well.

So, a few weeks ago, I decided to take some action. I found an "accountability partner"—someone who keeps me on my toes and makes sure I follow through with each one of my business goals. I, in turn, reciprocate the favor and help her to reach her goals as well. So far, it has been an extremely productive relationship. My partner and I meet every other week, setting our own goals for each meeting. For me, having a set deadline and knowing that there will be someone there to keep me in check has been a completely different mind set. No longer are my own business goals getting pushed to the wayside, because I don't want to let my partner down. In fact, despite being the busiest I've been since Kalico's inception (Yay!), I've still managed to update my website, apply for a grant, brainstorm a new marketing plan, research self promo ideas, as well as work on my next eNewsletter (sign up now!) — all projects that had gotten put off during the past few months!

I recommend that any small business owner try to find their own accountability partner. And it doesn't have to be someone in your same field because most small biz owners face the same challenges and strive to reach similar goals. So, try it out, and let me know how it goes! Swing that Partner Round and Round!

Kalico Sponsors MicroBusiness Roundtable

2009-08-27T09:32:00.004-04:00

Kalico is proud to be a co-sponsor of the Greater Frederick Advertising Federation's first roundtable series dedicated to freelancers and solopreneurs.

The Greater Frederick Advertising Federation’s Breakfast Sessions at The Coffee Table are an outstanding way for micro-business owners and freelancers to connect with each other to gain insight on the latest trends and innovations, while collectively solving problems associated with running the smallest of small businesses.

Each session will cover a topic of interests to individuals who wear many, if not all, hats when it comes to running their business. Finance, networking, sales, and home-based issues are the just the start as the conversations will generate ideas and resources to ultimately help your business thrive.

Our first session will be held on Wednesday, September 2 from 8-9am at The Coffee Table in Frederick, MD. Here is more detailed info:

Support Networks
A Chinese proverb states, “one generation plants a tree, another gets the shade.” Who or what is planting the trees for you? As individuals running small businesses, we rely on the help of others for guidance, financial support, and an array of other needs that are sometimes difficult to take on ourselves. What people or products are in your support network? This session will focus on topics to help strengthen our networks in order to meet the needs of our growing businesses.

For additional information, please email me or visit www.greaterfrederickadfed.org.

Goodbye Lazy Days of Summer!

2009-08-19T21:05:00.005-04:00

Let me first apologize for my 2 week leave of absence on the blogging. It's been a very busy August at Kalico Design. Goodbye lazy days of summer, hello busy busy fall! Of course, I can't complain about the slew of work that has recently come in (I did just buy a new house, after all!) Check out some of the exciting projects I'll be working on in the upcoming months:

1. Downtown Frederick Partnership's 20th Anniversary: I am super excited to be working with the Downtown Frederick Partnership to celebrate their 20 years of promoting and preserving the vitality of Downtown Frederick. Be on the lookout for an anniversary logo, plus lots of great commemorative products courtesy of local downtown businesses.

2. Find It Frederick: I remember picking up the premiere issue of this Frederick-based magazine and thinking it was the coolest thing ever! I have lived in the Frederick area all my life, but Find It Frederick manages to report on the unique finds throughout the Frederick region—even the things the "locals" don't know about! I am very excited to be working on the the Fall issue of this publication. I'll be sure to let you know when it is available, b/c you won't want to miss it!

3. Damascus Dental of Mt. Airy: I have loved working with this laser dental office over the past year, developing a whole new identity with them. It started with a logo and ended with a new state-of-the-art cosmetic and laser dental center in Mt. Airy MD. (ok, well, the logo at least helped with the office decorating!). I'm getting ready to start revamping this company's website to reflect their new look!

4. Interior Design Services (IDS): Just finished with the logo and business cards for this start-up interior designer who focuses on green, eco-friendly and energy efficient residential and commercial interior design services. I really enjoy working with start-up companies and helping them to develop their brand image! IDS even offers an online consulting services for those DIYers.

These are just a few of the amazing jobs I have coming up! I'll keep you updated on the status of some of them and will also showcase some of the final results. Now, back to the graphic designing...

Expose Yourself!

2009-08-05T18:09:00.004-04:00

Want to get more media exposure for your business or product? It may be as easy as signing up for HARO (Help A Reporter Out)! And the best part is that it's free!

HARO was founded by Peter Shankman and runs on the philosophy that "Everyone is an Expert at Something". It is a web source for reporters around the world to find their sources, and a way for you to get the press you're looking for. HARO is currently the largest free source repository in the world, sending out over 1,200 queries from worldwide media each week.

Once you sign up to be included on the list as a source, each day, you'll receive up to three emails, each with anywhere from 15-30 queries per email. They'll all be labeled with [shankman.com] in the subject line, for easy filtering. If you see a request you can answer, go for it! HelpAReporter.com really is that simple.

I'll admit, I was a little weary of getting the daily emails, but it hasn't been a problem. The emails are divided up into categories (Urgent, Business, Travel, General, Health, etc.) for quick scanning and each request is just a very simple description of the query, contact person and publication info. When I have time to read through them, i do; when i'm too busy, I just delete them. I've also been able to send some source requests to clients, which they've greatly appreciate.

Again, sign up is super easy and FREE! And may be the chance for you to get the exposure you want!

Get Published!

2009-07-31T14:36:00.004-04:00

Submit your work for free. Crescent Hill books produces a variety of design-related books featuring only the best of today's graphic design. And the best thing is that it is free to submit your work! No entry fees, no publishing fees, and no award fees! Go to the Crescent Hill books submission page and create an account. You can then upload your designs for potential submission in a number of great design books (some upcoming titles include The Best of Sports Marketing and Design, The Mini Book of Great Logos and The New Big Book of Layouts). Your design submissions will then be judged by Crescent Hills panel who will let you know whether they make a good fit with the publication or not.

This is a great way to get your work published! Let me know if you submit your work, so I can be sure to look for it in upcoming publications!

The Logo Low-Down Series: Tip 6

2009-07-24T12:51:00.002-04:00

We have reached our final tip in the Logo Low-Down series. I hope these tips have given you some insight on some of the factors that go into creating a profession, custom logo, as well as how to do your research before hiring a graphic designer. Keep in mind that your logo will be one of your most important business marketing tools! You will use it on all your company marketing and materials, so you really must be sure to have a mark that will represent your company now and in the future. Remember, your logo is extremely important—please hire a professional!

Logo Tip #6: Consistency is Key
Once you have your eye-catching, thoughtful and professionally designed logo—keep it consistent! This is the mark that will start to define your business, one you should use on ALL future marketing materials. Don’t confuse the customer by changing the colors, editing the format, or skewing the dimensions. Keep it easily recognizable by your market by staying consistent with it’s usage.

The Logo Low-Down Series: Tip 5

2009-07-15T15:53:00.002-04:00

Logo Tip #5: The Black and White of It
Another important design principle to consider when designing (or re-designing) a logo is the ability for it to read well in black and white, as well as at large and small scales. A logo must work equally in black and white or color. Even with the predominance of web and 4-color printing, your logo must still be legible on such simple business paperwork as a fax, invoice or photocopy. Your logo also needs to work on various size scales—small enough to fit on a pen, and large enough to work on a billboard.

In order for easy and clean scaling to occur, a logo should always first be designed as a vector-based illustration file. (This is one main reason why hiring a professional is important!) Special design programs, such as Adobe Illustrator should be used for logo development—never programs like Word, Publisher or Paintshop! Have your logo created in the correct file format the first time around—it will save you frustration, time and money in the long run.

The Logo Low-Down Series: Tip 4

2009-07-08T15:32:00.003-04:00

Logo Tip #4: K.I.S.S
My design instructor at Salisbury University instilled a very valuable design principle on us—K.I.S.S., “Keep It Simple, Stupid!”. This concept applies best to logo design. Frequently, over-used effects such as glows, shadows, 3-D effects, gradients, unreadable fonts, and unnecessary graphics take away from the readability—and ultimately the success—of a creative and compelling logo. The old saying “Less is More” certainly applies here.

The Logo Low-Down Series: Tip 3

2009-07-01T15:26:00.003-04:00

Logo Tip #3: Research & Plan
A logo is much more than clip art and your business name. A successful logo requires planning and research by both the business owner and logo designer. As a business owner, you should reflect on your company’s core values and how you want to be perceived by the public. Do you want to come across edgy vs. traditional, artsy vs. corporate? You should also research existing logos either by flipping through a logo book at your local bookstore, or viewing some online. Two great online resources for logo samples are LogoPond or LogoGala. Pick out the logo designs you like vs. those you don’t—try to determine why—and make sure to convey these thoughts to your designer.

A professional designer will also do their homework. A designer will interview you to get an in-depth understanding of your company. They will research your competition and will also consider your target audience base, making sure to use colors, fonts, and graphics that will be appealing to your market. At Kalico, we do an in-depth, free consultation with each of our logo clients. We go through a series of questions that are designed to help us get to know your company better—how it is run, who your audience is, and how you want to be perceived by that audience.

As I mentioned before, a logo is so much more than just your favorite font or a piece of clip art you found online (which gets into a whole other issue of copyright law, but I digress). Your logo needs to be carefully planned, researched and executed. Be sure to hire a professional!

The Logo Low-Down Series: Tip 2

2009-06-23T15:21:00.006-04:00

Well, I'm all moved into my new house (YES!). We are having trouble getting comcast to hook us up with our internet connection, so for the time-being I am borrowing a wireless stick from a friend (thank goodness for technologically savvy friends!). Otherwise, I wouldn't be able to bring you the next tip in logo design!

Logo Tip #2: Investing in Your Brand
Your business identity, beginning with the logo, is an investment in the success of your business. This is the mark that, if done correctly, will identify your company for years to come. When starting a new business, or redesigning the identity of an existing company, the business owner should budget sufficient time and funds for the logo design. This is a “must” when developing a business plan.

A logo and branding design process that is carefully planned, fully researched, and professionally executed may seem like a large up-front cost. However, the future success and market recognition of your company through a clearly defined identity will be more than worth the investment. Remember, if done correctly, you'll be using your logo to help define your business and to market your brand for years and years to come. Be sure to do it right the first time around!

The Low-Down on Logos

2009-06-10T09:14:00.004-04:00

Over the next few weeks, I will be focusing my posts on a six part series regarding logo design. Here goes...

Branding. It's currently a popular catch phrase, and can encompass the entire persona of a company, from the visual marketing to the employee uniform, even down to something as small as how the phones are answered. While a logo is just the tip of the branding iceberg, it is one of the most important visual aspects. A logo serves to set the tone of a company and starts to creates recognition among the market base.

For example, if you see a symbol of an apple, with a small chunk out of the right side, what company do you think of? Apple (or MACintosh), of course. But not only do you start thinking about ipods, iphones, or laptops, you also associate MAC with it's brand, or identity, and think technology, hip, trendy, cutting-edge. This is part of Brand Association, and shows how a simple logo mark can pretty much say everything about your company.

Sure, Mac has millions of dollars to spend on marketing and branding, how can you compete with that as a small business owner? The truth is, small businesses can brand themselves—and must, in order to stand out among the crowds! It all starts with a professional logo. If that logo is then used correctly and consistently in all marketing endeavors (such as business cards, brochures, ad campaigns, or even email signatures), people will start to recognize your logo. Then they will start to associate your logo with your company, your customer service, products, business ethics, etc. This is the start of your brand recognition — creating a reaction with a visual message.

Now that we've established how important a logo is and how it visually represents your company, let's talk about some of the important aspects of a logo, and why it's important to hire a professional.

Logo Tip #1: Warning: Don’t Try This At Home!
Having a computer with some design programs does not make you an identity designer! Hire a trained professional to create your logo design. Do research when selecting a designer. Make sure to review their portfolio, either online or in person, until you find one that best fits your business needs.

A professional will do research on your company, meet with you to get a better sense of your target audience, and will also research your competitors. All these factors will help produce a logo that is specifically tailored to your business, representing you. Hiring outside help also will give you a different perspective of your company. As designers we can see your business as a customer would see it, and will also learn how you view it internally. It's like getting the inside scoop from both sides.

And last, not only will a professional produce an eye-catching and creative logo mark, they'll also be able to produce your logo in all the necessary file formats. Maybe you just plan to use your logo on your website right now, but down the road you decide you want t-shirts made using the logo. These two usages require completely different file formats, sizes, and compressions in order to get maximum results. A professional will be able to think in the long-term, setting you up adequately for future use of your logo in a variety of different ways. (Trust me, this will save you from major headaches down the road)

Stay tuned for more logo tips!

Kalico News is in Smart Company!

2009-06-01T09:55:00.005-04:00

I am happy to announce that the Kalico News blog is currently featured on Smart Company magazine's website. Check out some of the other business-oriented blogs here! You'll find a rich resource of tips and tricks including info on stress relief, web hosting, social media and more!

As I've mentioned before, if you reside or do business in the western Maryland region, be sure to check out Smart Company magazine. Here's a little more about the publication:

On the forefront, Smart Company Magazine is a business-to-business publication aimed at providing working professionals in Frederick and Washington counties with valuable insight into the regional business climate. Inside the cover, though, you’ll find it’s much more. With a clear and engaging perspective, Smart Company Magazine offers informative and entertaining editorial about the issues that matter most to the local business community.

And best of all, it's free to subscribe! For more information, please visit the Smart Company website. Also, be sure to look for Kalico's interview in the next issue!

Small Business Marketing Tips

2009-05-20T08:28:00.003-04:00

I recently attending a Greater Frederick Advertising Federation event called "1,2,3...All Eyes on Me". It was a speed networking event where marketing and design professionals gave free feedback and advice to local merchants in the Downtown Frederick district. I gave advice on print design materials, including postcards, ads, brochures, etc. While each retailer had their own marketing agenda and plan, I found I was giving similar advice to all. Here's a summation of most of the advice, as it pertains to most small businesses.

1. Hire a Professional Where Needed
Sure, you may be rolling your eyes, thinking "Of course she say that, she wants to work!". Well, naturally I'd love the work, but even if I wasn't a designer, I would recommend hiring a professional to visually portray your marketing message. This doesn't mean you have spend thousands of dollars and hire a large advertising agency to do everything for you! Perhaps you are a good writer—Great! Then, you can write all your own text and send it to a graphic designer to use in a layout. Or, maybe you know your way around a computer, but are creatively-challenged. No problem, hire a designer to create templates for your ad, then you can just update them on your own! Maybe you have a bunch of ideas for content, but just can't seem to get them across. Fine! Gather all your ideas (in writing) then meet with a copywriter for an hour or two to just edit and simplify where needed. Remember, you should ALWAYS hire a professional to design your logo and your website, otherwise you will be doing a huge dis-service to your overall marketing message. Small Business owners are used to wearing many hats, but make sure to only wear the hats that fit you!

2. Stay Consistent
Make sure all your advertising and marketing has a consistent look and message, or else you will confuse your audience. This can be relatively easy, and may be something you can do on your own. For instance, in your advertising headlines, make sure all the grammar is consistent, if you initial cap every word in one headline, make sure you do the same for all. Or, be sure to use the same color palette for all your marketing. This doesn't mean everything has to be exactly the same—use a palette of 6-8 colors. Mix and match and you'll get a variety of different looks, yet all will be tied in to each other. Also, be sure to use your logo on most, if not all, of your marketing materials.

3. White Space is Your Friend
White space is a design term that refers to the portion of a page left unmarked: the space between graphics, margins, gutters, columns, etc. It allows the eye to have a visual break when scanning across a layout. A lot of small business owners who do their own design and layout want to fit as much information as possible on an ad or postcard. DO NOT DO THIS!!! Ask yourself, if I received this advertisement in the mail, would I stop to read all this tiny text and all these crazy call-outs? Be honest, no, you wouldn't, you'd probably toss it aside—I know I would (and do). If you include too much information, your audience will get overwhelmed and simply lose interest. Skim your content down so only the absolute most important information is included. Use one clever headline, followed by smaller informational text, followed by your contact info. You want to use your marketing pieces to entice your customers to come to YOU for more information, not tell them EVERYTHING upfront! No one will want to buy your milk, if you've crammed the whole cow on your ad. (well, you know what I mean)

I hope these three tips help!

Opa! Be Greek For a Day!

2009-05-13T15:07:00.008-04:00

If you are in the western Maryland region, please stop by Frederick's Big Fat Greek Festival, which will be held Thursday, May 14 through Sunday, May 17. The festival will be open for lunch and dinner from 11:30-8:00pm, located in the Sts. Peter & Paul Greek Church lot at 920 West 7th Street, Frederick, MD. Featuring great food, specialty Greek pastries, folk dancing demonstrations, live music, Taverna nights, a children's play area, and a Greek market—it's a cultural experience for the whole family!

Kalico is proud to be in charge of Festival design and marketing again this year, and we are looking forward to nice weather and a great crowd! If you can make it, please be sure to stop by the pastry booth in the church hall and say hi! Also, don't miss the display of custom-designed beach bags by Character Bags, another Kalico client . It's Chic to be Greek, don't miss this great event!

Kalico Sponsors WHY Magazine (Work.Home.You)

2009-05-03T22:02:00.007-04:00

Kalico Design is the sponsor of the May/June issue of WHY magazine, an ezine representing the growing number of work-at-homers in today's business world.

An eLuna Media publication, "WHY is dedicated to work-at-homers of all sorts, including entrepreneurs with start-up businesses, full-time and part-time telecommuters, those who bring work home from the office occasionally or every day, and everyone in between." Published on a bi-monthly basis, WHY offers tools and information on how to manage the stresses of trying to juggle work with personal and home demands.

As a home-based business, Kalico is very proud to sponsor such a unique, niche publication so rich with informative articles, tips and tools. Be sure to check out the most current issue of WHY Magzine!

Spring Special!

2009-05-01T14:11:00.004-04:00

To celebrate spring, the upcoming nice weather, and one of my favorite months of the year, Kalico will be offering 10% off design service fees for brochures, newsletters, eNewsletters and catalogs during the entire month of May! Don't miss out! If you're looking to enhance your marketing materials with one of these pieces, please email me for an estimate. Keep in mind the discounted price does not include fees for printing or stock photography purchase. Offer will be good for orders placed before May 31, 2009.

FE FI FO...File Format?

2009-04-24T12:37:00.004-04:00

Hi all. I apologize for the delay in posts, I've been dealing with a dance performance and a lingering sickness the past two weeks. But, I am just starting to feel like I'm back into the regular routine today and I wanted to be sure to get a new post up.

I've compiled a list and brief description of the file formats most commonly used for graphic designers. I often provide clients a disk of their logos in various file formats for future usage. However, there is often confusion as to which file should be used where and how and when. Hence, the Kalico Design File Format Tips list:

1. eps
Encapsulated PostScript File. This is a vector-based file. You may not be able to open this file, as it is intended for a designer or printer’s usage. However, you may be able to place this file format in an image box when using a word processing program, such as Microsoft Word. To be used on promotional materials such as t-shirts, signs or brochures, if sending off to a printer.

2. jpg
Joint Photographic Electronic Group. A common compression method that shrinks a file’s storage size by discarding non-important picture detail. You should be able to open a jpg file and/or place it in an image box when using a word processing program, such as Microsoft Word. To be used on any printed material, especially anything printed in-house.

JPGs are commonly also used for web graphics. Please check the resolution and file size in order to determine your particular jpg's intended usage. You will not want to use a web jpg on a printed piece as the file was scaled down and optimized for web-usage, so it will not print clearly. When in doubt, feel free to ask your graphic designer whether your jpg file is safe for printing or not.

3. tif
Tagged Image File Format. A common graphic file format used for saving bitmapped images such as scans, photographs, illustrations and logos. You should be able to open a tif file and/or place it in an image box when using a word processing program, such as Microsoft Word. To be used on any printed material.

4. pdf
Portable Document Format. This file is a self-contained cross-platform document. In plain language, it is a file that will look the same on the screen and in print, regardless of what kind of computer or printer someone is using and regardless of what software package was originally used to create it. You should be able to open a pdf file, and use it on mostly all printed materials, provided the pdf was distilled correctly.

5. gif
Graphics Interchange Format. GIF images display up to 256 colors. GIF images generally have very small file sizes and are the most widely used graphic format on the web. The low quality resulting from compression makes them unsuitable for professional printing. Kalico Design provides gif files that are ideal for web usage, and will have a translucent background. DO NOT USE THE GIF FILE FOR PRINTING! It has been optimized for web-usage, and the file size has been scaled down, so it will not print clearly.

While there are several more file formats used in graphic design and printing, these are the most common and basic. Please feel free to contact me should you have any questions regarding a particular file format or to see if your file is safe for print or web usage.

You Send It (no, really, you can do it!)

2009-04-09T16:28:00.005-04:00

By now, you have probably heard of the term "FTP" when talking about file transfers. FTP stands for File Transfer Protocol, and is a way to exchange and manipulate files over a computer network, such as the Internet. Basically, it is a way to send or transfer files that are too large to email. While you may not know it, chances are you've used FTP many times before. It is most commonly used to download content, such as music MP3 files.

But, what happens when you want to send a large file to one or multiple recipients? Usually, you would need to have an FTP Client, such as Fetch, SmartFTP or FileZilla, installed on your computer. An FTP Client is software that is designed to transfer files back-and-forth between computers over an Internet connection, .

I've ran into this problem with many clients: I want to send them a large file, but they are unable to download the file b/c they do not have an FTP Client installed, have problems with their FTP client, or have forgotten their user name and password, etc. In reverse, I've also had many clients unable to send me large files via FTP, which, ultimately, results in burning files to a disk and sending them the old fashioned way, courtesy of USPS, UPS or FedEx. The only problem with this solution is the time lost during shipment.

No more, my friends! I'd like to introduce you to YouSendIt.com. YouSendIt acts as a buffer between the sender and the recipients. It is an online application that allows anyone to send large files to, well, anyone. Oh, and did I mention it's free!

At YouSendIt, you upload a file and input your recipients' email addresses. YouSendIt will then send an email message to all your recipients, with a direct link to download files. It's fast, easy, and also notifies you when your files have been sent. Check it out and let me know how YouSendIt.com works for you!

Hint: You must first archive or stuff your files to combine multiple files into one single file before sending. Examples of archiving programs include WinZip and WinRar on Windows, and Stuffit on Macs. If you'd like more information on Archiving programs, feel free to shoot me an email.

Rethink Your Marketing During this Darn Recession

2009-04-02T17:37:00.006-04:00

I was recently interviewed by a local business magazine, Smart Company (if you're in the Western Maryland region, please be sure to get a FREE subscription, it is a great local business resource). The interview was about "rethinking your business strategy in a recession". I gave input from a design, advertising and marketing perspective and I wanted to relay some of the topics that came up.

First and foremost, even though we are facing an economic crisis, now is not the time to cut back on your marketing! But, it can be a time to rethink your marketing. Consumers are still spending, they are just being more selective and careful about their spending. Reassess your advertising efforts. Make sure all your advertising materials have reason and meaning, get across your message effectively and successfully, look professional, and are geared towards your target audience.

Approach this "downtime" as a chance to really think about how you want to be perceived by your customers. If you haven't already done so, focus on your identity and branding. Is your logo professional, clean and creative? Does it visually represent what your company does and who your company is? Do you have current business cards that are professionally printed? Is your website easy to navigate, clean and concise, up-to-date and visually eye-catching? During this economic recession, make sure your company's identity will be remembered and recognized by your clients. Make sure it is cohesive and representative of your business ethics and practice. Be positive and use this downtime to work on all the things you didn't have time to focus on before. Your company will only better from it!

My April eNewsletter will be coming out soon, and the focus is "Marketing and Design on a Budget". It will include tips and tools for cost-effective marketing, including some free resources. Don't miss out! Be sure to subscribe to Kalico's eNewsletter. (it's free and we will never share or sell your contact information, cross my heart!)

Character Bags Logo Featured on LogoGala

2009-03-27T08:55:00.006-04:00

I've mentioned LogoGala in an earlier post as a great resource for logo design samples. Earlier this week, I was honored to have the Character Bags logo featured on LogoGala! Every few days a logo is featured, and an in-depth series of questions and answers are posted. It is a great way to learn about the designer's thought process, a backstage look at the logo's development.

While a relatively new site, LogoGala has gained popularity as a great design resource in a very short period of time. To celebrate that success, as well as gain more exposure, LogoGala is currently offering their first promotion. Here are the prizes:

Prizes:
Prize 1: The Big Book of Design Ideas 3 courtesy of Crescent Hill Books
Prize 2: American Corporate Identity 2009 courtesy of Crescent Hill Books
Prize 3: Big Book of Business Cards courtesy of Crescent Hill Books
Prize 4: 2008 Wolda Logo Design Annual courtesy of Wolda.org
Prize 5: Two (2) Helvetica Special Edition Moleskine Notebooks courtesy of Moleskine Asia
Prize 6: A FREE logo design courtesy of Sean Farrell at Penflare Designs. You will receive two concepts and two revisions for your logo. (Worth $250)
Prize 7: A FREE 30 minute logo consultation via Skype or email courtesy of Jacob Cass.
Prize 8: A FREE 30 minute logo consultation via Skype or email courtesy of David Airey

If you'd like to enter to win any of these prizes, go to LogoGala's blog. And be sure to check out all the great logos in their gallery too!

Don't Monkey Around with Your Email Marketing

2009-03-23T16:48:00.006-04:00

I wanted to introduce everyone to the email service provider I've used for many years — Meet Mail Chimp! I have been using mail chimp for Kalico Design's eNewsletter for the past year and have been thoroughly happy with their services, customer support and pricing — plus, their user interface is very easy-to-use. And they offer tons of free resources on email marketing tips and tricks. (and I LOVE the fact that mailchimp does not require you to include their logo or advertising anywhere on your eNewsletter, so everything looks like it comes directly from you)

Here's a little more info from the horse's (or, er, monkey's mouth):

MailChimp is a do-it-yourself email marketing service for "the Google generation." We make it easy to send email newsletters to customers, manage subscriber lists, and track campaign performance. Unlike some of our competitors, we don't "dumb things down." We take extremely powerful tools that sophisticated marketers use and we make them accessible to anyone.

Please keep in mind that Kalico Design offers eMail Marketing and design services. Should you want a sophisticated, professionally-designed eNewsletter, give us a call or shoot us an email at info@kalicodesign.com! We also would be happy to set you up with your own MailChimp account, which you can have personal access to, in order to adjust settings, add contacts and more! And be sure to sign up for Kalico News, our free, quarterly newsletter that shares tips and information for marketing your small business.

Equinox Dance Company Site Goes Live

2009-03-09T21:32:00.005-04:00

Kalico just launched the redesign of Equinox Dance Company's website. This project was done on a pro bono basis, as the non-profit arts organization is very close to my heart. The design is simple yet effective, showcasing various photos of the talented dance company. In the future, I plan to add a flash introduction as well as video clips. But for now, I'm just happy the new site is up and people will be able to purchase tickets online for the upcoming spring performance.

About Equinox:
Serving as the premier adult modern dance company in the Frederick, MD region, Equinox Dance Company (EDC) strives to promote dance as an expressive art form, as well as a physical activity, throughout the community by means of both performance and educational lectures. EDC is a highly diverse company, fusing jazz and tap with its contemporary modern-based background. Consisting of approximately fifteen devoted dancers, this troupe's talents shine not only through their dancing abilities, but also through their creative choreographic skills.

Equinox is a project I helped start several years ago as a means for adults to continue dancing. It is a unique group, because all dancers are on a volunteer basis—we dance because we love it! Please take a moment to view the new site and come see us perform in april! Tickets on sale now!

Kalico Wins Awards

2009-03-06T17:44:00.007-05:00

I just found out that Kalico has been awarded 4 American Graphic Design & Advertising awards! Selected winning pieces include the DanceFest logo, Neccessories logo, Joy of Herbs logo and the Frederick Symphony Orchestra season brochure! It is an honor to have these pieces recognized by AGDA. To view the award-wining work, please visit our website at kalicodesign.com!

About the Award:
Founded by David E. Carter, a noted authority on logo design and corporate identity,the American Graphic Design and Advertising awards is an annual design competition, with a corresponding book highlighting the competition winners. AGDA continues its illustrious twenty-four-year legacy as a mainstay for designers who want to keep current with contemporary American design and corporate identity. The size of the creative firm or client is inconsequential; promoting great design is the goal. The AGDA winners book will be published in Fall 2009.

"Business Networking That Doesn't Suck"

2009-02-24T21:09:00.005-05:00

I just wanted to drop a quick note about a social networking site I've been a member of for the past year. Biznik has been a great way to network with others in the business community, as well as a good resource for a wide range of articles on all kinds of business topics. While I am a member of other social networking sites, like facebook and linkedin, I have found Biznik has been the best resource for business networking. I highly recommend checking it out, especially if you are a business owner or manager. Here's a little more information, directly from Biznik:

About Biznik
Biznik is based on a simple idea: connecting small businesses to each other for mutual business benefit.Biznik combines powerful social networking technology with face-to-face meetings and education, in a community that serves the unique needs of entrepreneurs and personal businesses. Biznik is a free service with opportunities for members to pay for enhanced features and more visibility. Membership levels include Supporting, Active and Basic. Biznik offers a variety of services for each member at each membership level, with new programs and resources being added regularly.

Check it out: www.biznik.com! Let me know what you think. And be sure to visit my profile!

Guerilla Marketing: The F.U. Lesson

2009-02-19T22:08:00.007-05:00

For the past few weeks, I've been meeting with a guerilla marketing coach, who has helped me focus on the marketing plan and tactics for Kalico Design. During the course of my work day I get so caught up in producing eye-catching and effective graphic design to help others portray their marketing message, that my own marketing kind of gets put on the back burner. Not anymore! I meet once a week with my coach, and take an hour or two out of the week to work on my own marketing with focused intentionality and determination. While I am not permitted to share the specific guerilla worksheets, verbiage and lessons; I'd like to share some of the (very simple!) actions I've taken in the past few weeks which have yielded results. I plan to hit on one or two topics each week, in the hopes that some of these my help others out as well.

My first "field work" assignment was relatively simple (I've found that most of the guerilla marketing tactics are actually extremely simple, and I often think to myself "Duh. Why HAVEN'T I been doing that?"). Anyway, my first task was simple — follow up, or F.U., as one of my networking buddies has coined! I actually thought I had been doing a relatively good job at this. I follow up consistently with clients during the course of a particular job, and often soon after the job as well. What I hadn't been doing was following-up with clients on a regular, scheduled basis. I would just send a follow-up email or give a client a quick phone call when I had the time or when it popped in my head, which resulted in putting the follow-up on the back burner, or sometimes forgetting for weeks or months on end.

So, last week, I followed up with the majority of my past clients, just by sending a quick email. And guess what!? I had an 80% response rate, which immediately resulted in new projects for 40% of those I had contacted, with several more potential projects in the future for others. All by just sending a quick email! I now have also scheduled a semi-annual F.U. session on the Kalico calendar, so I will be sure to follow through on the whole follow-up!

Are you doing consistent and effective follow-up with your existing clients? If not, try it out and let me know what results you get. Send and email, or make a phone call—whatever works best for YOU and your business! Be sure to make it a habit and designate certain F.U. days on your calendar to help you remember!

Also, if you'd like more information on guerilla marketing, please visit their website or check out the guerilla blog for more marketing suggestions!

Valentine's Day Promo

2009-02-14T10:00:00.009-05:00

Happy Valentine's Day! I apologize for the delay in posting, it's been a busy two weeks on the Kalico home front. I managed to send out my first client gift and promo last week—a Valentine's Day promo thanking all my clients. While it was just a simple treat, a tin of M&M's, labeled with my name and a V-Day greeting, as well as a few extra chocolates, it seemed to be a big hit with all my clients! I don't think they were expecting it! I had originally intended to send out a Christmas gift, but then I figured, why not send it out at a different time? Stand out amongst the slew of Christmas/New Year's holiday promos, and I think it did the trick! Plus, I get to eat all the left over candies!

Green Yet Logo Gets Recognition!

2009-02-02T22:03:00.009-05:00

I was just notified that the Green Yet? logo has recently been selected to be published in the upcoming book, The Big Book of Green Design. The book will be 384 pages of design examples of earth-friendly designs. It will be printed on FSC certified paper, and broken into three sections, including: 1. Retail and B2B Products that portray a green image; 2. Companies that have 'gone green' and 3.Individual Green-ness (examples of graphic designers who have 'gone green').

The book will be produced by Crescent Hill Books, creators of books such as "The Big Book of Logos" series, the Creativity series and American Corporate Identity book series. No word on when the book will be available in stores, but I will be sure to keep you updated.

Logo Inspiration & Resource

2009-01-31T17:11:00.004-05:00

I recently submitted a few of my logo designs to both LogoPond and LogoGala, both of which are great sources of inspiration, showcasing professionally created logos. I often go there to get ideas on color combinations, illustration techniques, or interesting font choices that I can incorporate into my own logo designs (or to just browse through some great concepts in general). LogoPond has hundreds of logos showcased, and there is a great search field if you're looking for a particular style or industry. While LogoGala is relatively new, there are more logos added daily, so this will most likely become a great resource in just a few months time. Please be sure to visit LogoPond and vote for my logos (which will give them better site rankings and higher visibility):

Green Yet
Joy of Herbs
Character Bags

To vote, just click on the little life saver icon in the bottom left corner. More logos to be posted soon!

Designer People: Television Series

2009-01-27T09:33:00.006-05:00

I happily stumbled across a great television program last night. For the remainder of January, Ovation TV is showing a series called "Designer People". It highlights leading designers in architecture, communication, industrial, interior, and fashion, from all over the world. Last night I watched the episode on Ed Fella, who was an emerging commercial designer (as they called it back then) in the 1960's and 70's. Of course, I thought it was extremely interesting, especially due to the fact that Ed did not use the computer to develop any of his designs, even into the 80's and 90's! He broke the conventions of graphic design — at the time dominated by the Swiss design approach, consisting a clean lines, minimal features and a grid system — by making text have a sense of movement on the page, often swirling and curving.

The Designer People series is part of Ovation TV's overall "Everything is Art" campaign. I highly recommend trying to catch a few of these episodes. For a list of upcoming shows, go to the schedule page on Ovation TV's website and click on "design".

Bittbox—Great Design Resources

2009-01-23T15:02:00.007-05:00

I wanted to let everyone know about a great design resource site I've been going to for a while now — www.bittbox.com! Bittbox offers loads of free fonts, tutorials, textures, even some vector art. Bittbox is the brain child of Jay Hilgert who self characterizes himself as a "Designer, Blogger, Web Enthusiast, and an Apple Geek". Just wanted to say thanks to Jay and to Bittbox, they've been a great resource for my own designs, and I'll be sure to keep going back to them! I hope Bittbox might help you out as well—be sure to check them out!

Our New Site Goes Live

2009-01-19T20:47:00.007-05:00

I've been working on it for months, and I'm excited to announce that Kalico's new website is now live! I feel it is a great way to start the 2009 year, and a way to celebrate our one year anniversary! The new site is complete with an updated look and enhanced features, an improved portfolio section, and a more defined process. Please check it out at www.kalicodesign.com and I look forward to your feedback!

DanceFest Poster to be Published!

2009-01-12T20:11:00.012-05:00

Kalico Design's poster design for the 2008 DanceFest event has been selected to appear in Crescent Hill Books "Big Book of Self Promotion". The book will be available in stores February 2009. The DanceFest poster will be featured in a section dedicated to the promotion of arts events and organizations.

DanceFest is presented by the Frederick Arts Council, showcasing dance studios and companies in the Frederick region. Ticket proceeds go towards an annual dance scholarship. I was excited to work on the project this year, especially as a past performer.

Kalico Judges Awards Competition

2009-01-07T21:19:00.007-05:00

I was honored to be one of the judges for the Greater Frederick Advertising Federation's (GFAF) Student ADDY competition.

"The ADDY® Awards is the advertising industry's largest and most representative competition, attracting the areas brightest and most talented creatives. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising."

This year's student work was great, as usual, representing various regional schools including Susquehanna University, Salisbury University, Kaplan College, Frederick Community College and Shepherd College. I was especially impressed with the craftsmanship and attention to detail. I was also happy to see that most projects reflected real-world design, for instance a direct mail piece such as a Frequent Flyer Miles reward card promotion or a text-heavy annual report.

Real graphic design doesn't mean making something just look pretty. It means taking the content a client supplies and creating a layout or look that best communicates the client's overall message to their target audience base.

I look forward to seeing more student work in the future. Who knows, maybe I'll be hiring one of these talented designers one day in the future!