Thursday, April 2, 2009

Rethink Your Marketing During this Darn Recession

I was recently interviewed by a local business magazine, Smart Company (if you're in the Western Maryland region, please be sure to get a FREE subscription, it is a great local business resource). The interview was about "rethinking your business strategy in a recession". I gave input from a design, advertising and marketing perspective and I wanted to relay some of the topics that came up.

First and foremost, even though we are facing an economic crisis, now is not the time to cut back on your marketing! But, it can be a time to rethink your marketing. Consumers are still spending, they are just being more selective and careful about their spending. Reassess your advertising efforts. Make sure all your advertising materials have reason and meaning, get across your message effectively and successfully, look professional, and are geared towards your target audience.

Approach this "downtime" as a chance to really think about how you want to be perceived by your customers. If you haven't already done so, focus on your identity and branding. Is your logo professional, clean and creative? Does it visually represent what your company does and who your company is? Do you have current business cards that are professionally printed? Is your website easy to navigate, clean and concise, up-to-date and visually eye-catching? During this economic recession, make sure your company's identity will be remembered and recognized by your clients. Make sure it is cohesive and representative of your business ethics and practice. Be positive and use this downtime to work on all the things you didn't have time to focus on before. Your company will only better from it!

My April eNewsletter will be coming out soon, and the focus is "Marketing and Design on a Budget". It will include tips and tools for cost-effective marketing, including some free resources. Don't miss out! Be sure to subscribe to Kalico's eNewsletter. (it's free and we will never share or sell your contact information, cross my heart!)

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