Client Spotlight :: Noteable Progressions

When Noteable Progressions came to us in need of an identity, we were thrilled to have the opportunity to work with such a unique client.

Owned and operated by Darcy Lipscomb, a Board Certified Music Therapist and Neurologic Music Therapist, Noteable Progressions helps people of all ages and abilities realize their potential through the use of music-based therapeutic interventions.

Darcy needed us to create a new brand identity for her company—something to give her a professional and respected look, while still representing her work in the field of music. We first created her logo, combining the form of the human head with the treble clef symbol, to give a harmonious mix of science and music. The logo and color palette were applied to business cards and stationary, as well as a website and facebook banner. Last but not least, we worked with Noteable Progressions to create super fun egg shakers to use with her clients and at other events.

Recently, we were awarded a Silver Addy for the Noteable Progressions logo design in the 2013 American Advertising Federations Addy Awards. We are so fortunate to have great clients like Darcy at Noteable Progressions, who allow us to flex our creativity!

Kalico Joins the {ADDY} Circus!

Yep, we did it. We ran off and joined the Circus. OK, OK, so we didn't join the actual circus (though imagine what it would be like to swing from a trapeze or walk a tight rope!) But we did attend ADDYs Under the Big Top—and boy did we have a great time!

The AAF Greater Frederick, our local chapter of the national trade organization, the American Advertising Federation, hosted a vintage circus-themed awards event this past weekend—complete with sword swallower, unicyclist and other amazing circus acts. The ADDYs is a three-tiered competition celebrating the best creative work in the advertising industry—from graphic design, to illustration, video and web design. We were honored to join our fellow creatives and cheer on the amazing and talented advertising community in our region!

Best yet, this year Kalico was awarded two silver ADDY awards: one for the editorial design and layout for the "Trip Across the Sky" article in Find It Frederick magazine as well as the logo design for Noteable Progressions Music Therapy. We are so lucky to have such wonderful clients and are truly honored with these awards!

Congratulations to all of the Frederick-area ADDY winners. We sure are lucky to be in business in an area so rich with creative talent, and so blessed with such supportive colleagues! 

Pinterest is Open for Business!

Earlier in the year we did a post on how effective Pinterest can be as a marketing tool for your business. However, just recently Pinterest offered a new set of terms targeted specifically to businesses. These new terms now supply specialized provisions separate from those of a personal account.

For instance, Pinterest has made the "pin it" and "follow me" buttons, as well as the "profile" and "board" widgets very easy to incorporate into an existing business website. These buttons increase pinner traffic to your website by engaging users to link to things they like while they are there.

But one of the best resources we have found with these new offerings is Pinterest's case studies and best practices examples.

In one case study offered by Etsy they explain how adding a business account increased traffic to their individual shops and has outperformed the "like" button on Facebook in referral traffic. While business accounts usually have boards that are curated and maintained by specified users and not the general public, Etsy shares a strategy in their study of how allowing "guest pinners" diversified the content of their boards and drove more traffic to their actual site.

Etsy is just one case study offered to get your creative Pinterest juices flowing. There are several others including Jetsetter, Allrecipes, Organized Interiors, and Petplan Insurance. Additionally there are tips and tricks on how to make your business become successful through Pinterest marketing. So check it out. You can convert your existing account to a business account with the click of a button, or you can create a new Pinterest business account in just a few easy steps. We just set up our own Kalico business Pinterest page—check it out at www.pinterest.com/kalicodesign!

Client Spotlight :: Healthful Mama

We love working with all our clients (seriously, we mean that sincerely). But as we've mentioned before, when we are asked to create things for clients promoting healthy lifestyles we get especially excited. Recently, we had a great opportunity to work with Healthful Mama to create design solutions for both print and web.

Written by Gretchen Sowers, Healthful Mama is a blog focused on natural and holistic living. Blog topics range from creating a healthy home, toxin-free environments, diet-based health solutions and recipes using whole food ingredients.

When Gretchen first came to us, she was looking for a more professional visual brand for Healthful Mama. Beginning with the blog header, we established a natural-looking textured background, paired with rich, earthy colors and fun typography. This look was carried over to a 2-sided business card (equipped with a QR code and all!), web banner graphics, facebook and twitter profile graphics, as well as customized social media icons.

This was definitely a fun project to work on, and right up our alley! We were thrilled with the opportunity to work with Gretchen and Healthful Mama and look forward to more projects like this in the future!

Creative Genius.....or Utter Madness?

A look into the creative mind of Kalico Design's junior designer, Jen Tyler...

When it comes to the creative process we all have our different ways of going about getting the solution. I’m always looking at different solutions for creative problem solving. This helps me to understand why sometimes it’s so easy to come up with profound and simple solutions to creative problems, and other times I might as well be banging my head against a wall. Do we all share some kind of common method? Are there key points to our madness?

I recently came across a book titled The Creative Process Illustrated: How Advertising's Big Ideas Are Born it includes the personal illustrations of design processes for many famous designers. In the beginning of the book the authors mention a man named Graham Wallas who proposed one of the first creative process models in 1926. It is as follows:

Stage 1. Preparation: The problem to be solved is carefully considered and resources are gathered in order to confront the task. The conscious mind is focused on the problem.
Stage 2. Incubation: Drawing upon these resources, consideration of the problem is internalized and becomes a largely subconscious activity. The mind makes connections more freely and abundantly.
Stage 3. Illumination: Possible solutions to the problem transition from subconscious to conscious thought. This is a moment of insight and optimism.
Stage 4. Verification: Solutions are tested and may be applied if shown to be viable.

My creative process model follows this with slight variations.

Stage 1. Preparation:

Read project brief. Immediately start brainstorming. Word association. How could letters merge and make shapes. Picture a rainbow. Stare into space. Freak out because I’m not in school anymore and don’t have two weeks to sketch one comp for a client!

Stage 2. Incubation:

Put the project out of my mind. (Or try to.) Go home. Watch TV. No, those commercials are not some kind of magical insight into this particular clients problem. No, not everything has a deeper meaning just because you want it to. Try to focus on the project before going to sleep. Maybe dream about the solution.

Stage 3. Illumination:
Wake up. Didn’t have an epiphanic dream? OK, now its crunch time. Back to step one. That sketch still looks the same as when I started – I can do better than that! More sketching. Lets clean it up with our mad computer skills. Apply color theory.
Stage 4. Verification: 

“Presto Chango!” Finally! Give self a hand. Beer anyone!

What is your creative process? We'd love to hear!

(Image courtesy of central)

2012 Logo Trends

Every year LogoLounge, an online logo database of almost 175,000 logos, releases an annual Trends report. And, you guessed it, the 2012 Logo Trends report is now out! As a designer, I love reading about the noted trends and seeing the examples. But, I think this information can be very interesting to everyone, including business owners who may want to stay on top of some of the latest design trends. Plus, it's fun when you start to recognize these trends being used in logos and design that you come across.

While it's always fun and educational to view the Logo Trends Report, please keep in mind that these are not the end-all, be-all for logos. Just because it's considered a trend, doesn't necessarily make it a good logo for your company.  Good logo design doesn't follow a trend simply to follow the trend. Good logo design is a mark that truly represents your business visually, that can work well on multiple platforms, both in color and black and white, and that can transcend trends (afterall, your logo needs to last a long time…you don't want it to look outdated just a few years down the road).

OK, with that disclaimer being stated, please check out the full report of LogoLounge's 2012 Logo Trends here.

My favorites are Icon Clusters and Anaglyphs (though some of these may not translate easily to one color and/or black and white). Which are your favorites?

ICON CLUSTERS:

 

ANAGLYPHS:

Logo 2.0!

Woo-Hoo! Our logo redesign for Aaron Haslinger Photography is featured in "Logo 2.0." The inspirational design publication showcases 283 Logo Makeovers, showing the before and after, along with the Design Strategy behind each project, written in the designer’s own words. The eBook, by David E. Carter, is available (along with many other design books!) through Bright Books. (pick up your copy today!)

 

Here's the description and thought-process behind this logo re-design:

Aaron Haslinger is a photographer in the Baltimore/Metro DC area who specializes in weddings, but also does lifestyle and business photography. His original logo, an all-text composition, did not represent his outgoing, personable and creative style. 

Aaron requested we did not use any specific graphics or illustrations, but opted to focus more on his name. So, we melded Aaron's initials, playing with the negative space to create a point of interest. Per Aaron's request, we utilized a bright, vibrant color palette that would appeal to both his primary audience —brides between ages 25-35—as well as his secondary audience, which included both genders and a broader age range. The new look works well in both color and black and white, and the sans serif font choice gives a smooth, contemporary and professional feel.

In conclusion, the new logo mark serves as a better visual representation of Aaron Haslinger himself, as well as his photography business, than his previous logo did.

Do you have a logo that needs a redesign? (insert shameless plug here) Give us a call—we'd love to help! Feel free to visit the Kalico website for additional samples of our logo work!

Holy Hell, Where Did January Go!?

Seriously! How is January over already! Historically, January tends to be one of our slower months at Kalico, usually a nice and quiet month— a breath of fresh air after the craziness of December. But, not this year! This January we have been extremely busy with lots of fun projects such as magazines, logos, custom invitations, conference materials, etc. (see some examples above). Trust me, I'm definitely NOT complaining, I just don't know where it all came from!

As I've met with fellow designers and other creatives in my hometown, it seems to be the same across the board. Everyone is uncharacteristically busy for this time of year! What does it mean? Are companies getting smart and starting to put money back into their design, advertising and marketing budgets? Or is this just a surplus from last quarter (which, according to multiple economic reports was one of the fastest growing quarters in the past year...).

What do you think? Did it just happen to be a busy January, or is it a forecast for designers and related professionals in 2012?

We're In, Baby! Kalico Work Published in Design Annual

We recently received our copy of the 40th Annual Creativity Awards Annual, a 300+ page hard bound book you can find on Amazon or at your local book store, chock-full of award-winning graphic design and package design. Our favorite pages? Pages 93 and 132…check it:

For more information about the Creativity International Awards, visit them online at www.creativityawards.com. We're already getting some work ready to enter into the 41st Awards...fingers crossed!

We're Still Here, We Swear!

OK, OK, so I've definitely been MIA the past few weeks on the blog scene. But, let me tell you, it's been a very busy past few weeks at the Kalico homefront! Take a look at just a few of the recent projects we've been slaving away happily working on and let me know which one is your favorite!

1. Find it Frederick Website: This exciting, fun, Frederick web site launched in March! Check it out here.

 2. Find It Frederick and Frederick County Guide Spring Issues: A few of the quarterly magazines we do the design and layout for.

3. NAVTA Rack Cards: We designed a series of rack cards for this national vet tech association to use at trade shows around the country.

4. Frederick Atlantic Website: This Atlantic League baseball team is looking to move to our area, and they needed a general information website for press and locals to refer to. Check it out here!

5. Various Logo Designs: Just a few samples of some of the Spring logos we've been working on, including a logo for a start-up lunch delivery company, a management company, and a nonprofit's anniversary logo.

So, there you have it, just a few samplings of Kalico's past 2 months. Which project do you like the best and why? What other kinds of articles and information would you like to see on our blog? Stayed tuned for more exciting news and sample project work to come!

Ridin' Along in my Autobmobile...

This past weekend, I happened to be traveling along the roads of West Virginia on the way home from my husband's latest Motocross race. And what should appear before our very eyes...

That's right, it was a large billboard for the Martinsburg-Berkeley County CVB's annual "Pickin' in the Panhandle" BBQ & Bluegrass Festival! Why was this so significant you ask? Well, here's a hint—the CVB is one of my clients and...yep, you guessed it, that wondrous billboard was one of my designs! There's just something exciting about surprisingly seeing your work, larger than life, when your not even expecting it! (and, yes, I do still get excited about seeing my work in use!).

I started working on Pickin' in the Panhandle last year, starting with the recreation of their logo, then moving on to print ads, web banners, and eventually billboards (see some samples below)!

Unfortunately I wasn't able to make it to the Festival last year, but you can bet it's on the calendar for this September—just two weeks away!!

Don't miss it:

Pickin in the Panhandle
September 10-12, 2010
Lazy A Campground
Featuring: The WV State BBQ Championship
Plus Bluegrass Music including Ricky Scaggs, Joe Diffie, Shenandoah and more!

Award Winning Logos!

We are thrilled to announce that Kalico Design has recently been awarded for two of our logo designs-Luna Soma Jiva and Break Some Eggs!

ADDY Award
And the ADDY goes to...yep, you guessed it—Kalico! On Thursday, March 11 we attended the Greater Frederick Advertising Federation's ADDY awards at the Weinberg Center for the Arts. Amidst the variety of 80's inspired costumes (I attempted the Pat Benatar look!), local designers and advertisers were awarded for their creative work! We are happy that our logo design for Luna Soma Jiva, an organization that presents workshops and retreats to bring women together, was awarded with a Silver ADDY!

AGDA Awards
In addition, this morning we were also notified that both our Luna Soma Jiva and Break Some Eggs logos were awarded with American Graphic Design Awards! The AGDA awards are a national competition and judging is based on three criteria: concept (is it a good idea? was the work original?); execution (technical skills involved, presentation); and appropriateness (how effective is the work? does it communicate well).

We are excited to have our work presented by both prestigious design award competitions!

Loving the Olympics!

So, not only have I loved watching Shaun White, Apolo Ohno, Seth Wescott and all the other fantastic Vancouver Winter Olympians, I've also loved the graphics for the 2010 games(above)! I am loving everything about them, the bright colors, the overlapped textures and patterns, the sense of movement, and the hard-edged styled figures! Has anyone else gotten side-tracked from the racing, spinning, or jumping of the athletes to find themselves admiring the bright fluid graphics in the background!? Is it just me? (Doubtful!) Check out all of this year's Olympic posters here.

In fact, I was so enthusiastic about this year's Olympic graphics that I decided to research and compare it with the graphics of past Olympics. Unfortunately I wasn't able to find the full graphics package of some of the older games, BUT i did manage to find a lot of the past, present and future Game emblems (or "logos", in graphic designer speak). Here are some of my favorites. Which one do you like the best?

The Logo Low-Down Series: Tip 5

Logo Tip #5: The Black and White of It
Another important design principle to consider when designing (or re-designing) a logo is the ability for it to read well in black and white, as well as at large and small scales. A logo must work equally in black and white or color. Even with the predominance of web and 4-color printing, your logo must still be legible on such simple business paperwork as a fax, invoice or photocopy. Your logo also needs to work on various size scales—small enough to fit on a pen, and large enough to work on a billboard.

In order for easy and clean scaling to occur, a logo should always first be designed as a vector-based illustration file. (This is one main reason why hiring a professional is important!) Special design programs, such as Adobe Illustrator should be used for logo development—never programs like Word, Publisher or Paintshop! Have your logo created in the correct file format the first time around—it will save you frustration, time and money in the long run.

The Logo Low-Down Series: Tip 4

Logo Tip #4: K.I.S.S
My design instructor at Salisbury University instilled a very valuable design principle on us—K.I.S.S., “Keep It Simple, Stupid!”. This concept applies best to logo design. Frequently, over-used effects such as glows, shadows, 3-D effects, gradients, unreadable fonts, and unnecessary graphics take away from the readability—and ultimately the success—of a creative and compelling logo. The old saying “Less is More” certainly applies here.

The Logo Low-Down Series: Tip 3

Logo Tip #3: Research & Plan
A logo is much more than clip art and your business name. A successful logo requires planning and research by both the business owner and logo designer. As a business owner, you should reflect on your company’s core values and how you want to be perceived by the public. Do you want to come across edgy vs. traditional, artsy vs. corporate? You should also research existing logos either by flipping through a logo book at your local bookstore, or viewing some online. Two great online resources for logo samples are LogoPond or LogoGala. Pick out the logo designs you like vs. those you don’t—try to determine why—and make sure to convey these thoughts to your designer.

A professional designer will also do their homework. A designer will interview you to get an in-depth understanding of your company. They will research your competition and will also consider your target audience base, making sure to use colors, fonts, and graphics that will be appealing to your market. At Kalico, we do an in-depth, free consultation with each of our logo clients. We go through a series of questions that are designed to help us get to know your company better—how it is run, who your audience is, and how you want to be perceived by that audience.

As I mentioned before, a logo is so much more than just your favorite font or a piece of clip art you found online (which gets into a whole other issue of copyright law, but I digress). Your logo needs to be carefully planned, researched and executed. Be sure to hire a professional!

The Logo Low-Down Series: Tip 2

Well, I'm all moved into my new house (YES!). We are having trouble getting comcast to hook us up with our internet connection, so for the time-being I am borrowing a wireless stick from a friend (thank goodness for technologically savvy friends!). Otherwise, I wouldn't be able to bring you the next tip in logo design!

Logo Tip #2: Investing in Your Brand
Your business identity, beginning with the logo, is an investment in the success of your business. This is the mark that, if done correctly, will identify your company for years to come. When starting a new business, or redesigning the identity of an existing company, the business owner should budget sufficient time and funds for the logo design. This is a “must” when developing a business plan.

A logo and branding design process that is carefully planned, fully researched, and professionally executed may seem like a large up-front cost. However, the future success and market recognition of your company through a clearly defined identity will be more than worth the investment. Remember, if done correctly, you'll be using your logo to help define your business and to market your brand for years and years to come. Be sure to do it right the first time around!

The Low-Down on Logos

Over the next few weeks, I will be focusing my posts on a six part series regarding logo design. Here goes...

Branding. It's currently a popular catch phrase, and can encompass the entire persona of a company, from the visual marketing to the employee uniform, even down to something as small as how the phones are answered. While a logo is just the tip of the branding iceberg, it is one of the most important visual aspects. A logo serves to set the tone of a company and starts to creates recognition among the market base.

For example, if you see a symbol of an apple, with a small chunk out of the right side, what company do you think of? Apple (or MACintosh), of course. But not only do you start thinking about ipods, iphones, or laptops, you also associate MAC with it's brand, or identity, and think technology, hip, trendy, cutting-edge. This is part of Brand Association, and shows how a simple logo mark can pretty much say everything about your company.

Sure, Mac has millions of dollars to spend on marketing and branding, how can you compete with that as a small business owner? The truth is, small businesses can brand themselves—and must, in order to stand out among the crowds! It all starts with a professional logo. If that logo is then used correctly and consistently in all marketing endeavors (such as business cards, brochures, ad campaigns, or even email signatures), people will start to recognize your logo. Then they will start to associate your logo with your company, your customer service, products, business ethics, etc. This is the start of your brand recognition — creating a reaction with a visual message.

Now that we've established how important a logo is and how it visually represents your company, let's talk about some of the important aspects of a logo, and why it's important to hire a professional.

Logo Tip #1: Warning: Don’t Try This At Home!
Having a computer with some design programs does not make you an identity designer! Hire a trained professional to create your logo design. Do research when selecting a designer. Make sure to review their portfolio, either online or in person, until you find one that best fits your business needs.

A professional will do research on your company, meet with you to get a better sense of your target audience, and will also research your competitors. All these factors will help produce a logo that is specifically tailored to your business, representing you. Hiring outside help also will give you a different perspective of your company. As designers we can see your business as a customer would see it, and will also learn how you view it internally. It's like getting the inside scoop from both sides.

And last, not only will a professional produce an eye-catching and creative logo mark, they'll also be able to produce your logo in all the necessary file formats. Maybe you just plan to use your logo on your website right now, but down the road you decide you want t-shirts made using the logo. These two usages require completely different file formats, sizes, and compressions in order to get maximum results. A professional will be able to think in the long-term, setting you up adequately for future use of your logo in a variety of different ways. (Trust me, this will save you from major headaches down the road)

Stay tuned for more logo tips!

Character Bags Logo Featured on LogoGala

I've mentioned LogoGala in an earlier post as a great resource for logo design samples. Earlier this week, I was honored to have the Character Bags logo featured on LogoGala! Every few days a logo is featured, and an in-depth series of questions and answers are posted. It is a great way to learn about the designer's thought process, a backstage look at the logo's development.

While a relatively new site, LogoGala has gained popularity as a great design resource in a very short period of time. To celebrate that success, as well as gain more exposure, LogoGala is currently offering their first promotion. Here are the prizes:

Prizes:
Prize 1: The Big Book of Design Ideas 3 courtesy of Crescent Hill Books
Prize 2: American Corporate Identity 2009 courtesy of Crescent Hill Books
Prize 3: Big Book of Business Cards courtesy of Crescent Hill Books
Prize 4: 2008 Wolda Logo Design Annual courtesy of Wolda.org
Prize 5: Two (2) Helvetica Special Edition Moleskine Notebooks courtesy of Moleskine Asia
Prize 6: A FREE logo design courtesy of Sean Farrell at Penflare Designs. You will receive two concepts and two revisions for your logo. (Worth $250)
Prize 7: A FREE 30 minute logo consultation via Skype or email courtesy of Jacob Cass.
Prize 8: A FREE 30 minute logo consultation via Skype or email courtesy of David Airey

If you'd like to enter to win any of these prizes, go to LogoGala's blog. And be sure to check out all the great logos in their gallery too!

Green Yet Logo Gets Recognition!

I was just notified that the Green Yet? logo has recently been selected to be published in the upcoming book, The Big Book of Green Design. The book will be 384 pages of design examples of earth-friendly designs. It will be printed on FSC certified paper, and broken into three sections, including: 1. Retail and B2B Products that portray a green image; 2. Companies that have 'gone green' and 3.Individual Green-ness (examples of graphic designers who have 'gone green').

The book will be produced by Crescent Hill Books, creators of books such as "The Big Book of Logos" series, the Creativity series and American Corporate Identity book series. No word on when the book will be available in stores, but I will be sure to keep you updated.