Tuesday, June 23, 2009

The Logo Low-Down Series: Tip 2

Well, I'm all moved into my new house (YES!). We are having trouble getting comcast to hook us up with our internet connection, so for the time-being I am borrowing a wireless stick from a friend (thank goodness for technologically savvy friends!). Otherwise, I wouldn't be able to bring you the next tip in logo design!

Logo Tip #2: Investing in Your Brand
Your business identity, beginning with the logo, is an investment in the success of your business. This is the mark that, if done correctly, will identify your company for years to come. When starting a new business, or redesigning the identity of an existing company, the business owner should budget sufficient time and funds for the logo design. This is a “must” when developing a business plan.

A logo and branding design process that is carefully planned, fully researched, and professionally executed may seem like a large up-front cost. However, the future success and market recognition of your company through a clearly defined identity will be more than worth the investment. Remember, if done correctly, you'll be using your logo to help define your business and to market your brand for years and years to come. Be sure to do it right the first time around!

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