Wednesday, August 5, 2009

Expose Yourself!

Want to get more media exposure for your business or product? It may be as easy as signing up for HARO (Help A Reporter Out)! And the best part is that it's free!

HARO was founded by Peter Shankman and runs on the philosophy that "Everyone is an Expert at Something". It is a web source for reporters around the world to find their sources, and a way for you to get the press you're looking for. HARO is currently the largest free source repository in the world, sending out over 1,200 queries from worldwide media each week.

Once you sign up to be included on the list as a source, each day, you'll receive up to three emails, each with anywhere from 15-30 queries per email. They'll all be labeled with [] in the subject line, for easy filtering. If you see a request you can answer, go for it! really is that simple.

I'll admit, I was a little weary of getting the daily emails, but it hasn't been a problem. The emails are divided up into categories (Urgent, Business, Travel, General, Health, etc.) for quick scanning and each request is just a very simple description of the query, contact person and publication info. When I have time to read through them, i do; when i'm too busy, I just delete them. I've also been able to send some source requests to clients, which they've greatly appreciate.

Again, sign up is super easy and FREE! And may be the chance for you to get the exposure you want!

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