Thursday, September 10, 2009

Grab an Accountability Partner, Doh Si Doh!

As a small business owner myself, I know how hard it is to work on your own marketing and business planning. There's always a client project, phone call or meeting that comes first, which consequently pushes your own business needs to the back burner. I'll admit, it's hard for me to stay on top of everything and make sure I not only reach my clients goals, but reach my own business goals as well.

So, a few weeks ago, I decided to take some action. I found an "accountability partner"—someone who keeps me on my toes and makes sure I follow through with each one of my business goals. I, in turn, reciprocate the favor and help her to reach her goals as well. So far, it has been an extremely productive relationship. My partner and I meet every other week, setting our own goals for each meeting. For me, having a set deadline and knowing that there will be someone there to keep me in check has been a completely different mind set. No longer are my own business goals getting pushed to the wayside, because I don't want to let my partner down. In fact, despite being the busiest I've been since Kalico's inception (Yay!), I've still managed to update my website, apply for a grant, brainstorm a new marketing plan, research self promo ideas, as well as work on my next eNewsletter (sign up now!) — all projects that had gotten put off during the past few months!

I recommend that any small business owner try to find their own accountability partner. And it doesn't have to be someone in your same field because most small biz owners face the same challenges and strive to reach similar goals. So, try it out, and let me know how it goes! Swing that Partner Round and Round!


Adizat said...

I love this idea however i have been having a challenge of finding an accountability partner. Any recommendations? By the way, I love your post. I just found it a few minutes ago.

Adizat said...

Glad you like this idea (and my blog posts!) Similar to how I found a guerilla marketing coach, I found my accountability partner at a networking event. I think it is just a matter of finding another like-minded business person who you just really seem to "click" with. I would recommend attending networking events and try to meet new people (or maybe there is already someone you know who will work as an accountability partner). It needs to be someone who also wants to grow in their business endeavors, and someone you can count on. Hope this helps.