Wednesday, May 2, 2012

2012 Logo Trends

Every year LogoLounge, an online logo database of almost 175,000 logos, releases an annual Trends report. And, you guessed it, the 2012 Logo Trends report is now out! As a designer, I love reading about the noted trends and seeing the examples. But, I think this information can be very interesting to everyone, including business owners who may want to stay on top of some of the latest design trends. Plus, it's fun when you start to recognize these trends being used in logos and design that you come across.

While it's always fun and educational to view the Logo Trends Report, please keep in mind that these are not the end-all, be-all for logos. Just because it's considered a trend, doesn't necessarily make it a good logo for your company.  Good logo design doesn't follow a trend simply to follow the trend. Good logo design is a mark that truly represents your business visually, that can work well on multiple platforms, both in color and black and white, and that can transcend trends (afterall, your logo needs to last a long time…you don't want it to look outdated just a few years down the road).

OK, with that disclaimer being stated, please check out the full report of LogoLounge's 2012 Logo Trends here.

My favorites are Icon Clusters and Anaglyphs (though some of these may not translate easily to one color and/or black and white). Which are your favorites?



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