Wednesday, July 25, 2012

That's Pinteresting

Kalico's junior designer, Jen Tyler, has recently joined Pinterest users of the world!  We decided to turn her new found hobby (ah-hem, time sucker, procrastination enabler) into a great resource for marketing research and design inspiration. (PS-Jen would NEVER uses company time to do a little pinning, unless the job called for it—I'm sure of it! I think?) At any rate, here's some of Jen's most recent finds:

Lately, I’ve been doing a little research on the newest social media trend Pinterest. For those of you unfamiliar with Pinterest, it is a virtual pinboard that allows you to categorize and share things you find on the web. The cool thing is how easy it is. By creating topic-specific boards, you’re sharing the things you like with others in an aesthetically pleasing way. You can also view other user’s boards and search for specific topics, products or ideas. But, as much as I like to spend hours of company time looking at all the uses for a mason jar, Pinterest actually does have a great marketing application.

Pinterest has recently been driving greater traffic to websites than LinkedIn, Google Plus, Reddit, and Youtube — combined! That is some serious traffic that is just waiting to be tapped into. For business owners it can be used as a tool to promote new products and as a way to interact with potential and existing clients. There are many strategies of exactly how to accomplish this. In fact, there is a whole Pinterest Board on Marketing with Pinterest. However, there are a few strategies that I found particularly hit home:
  • When you set up your Pinterest account for business’ make sure to connect your Facebook, Twitter, website, etc. Making this connection adds social media icons under your profile picture that link to your Facebook and Twitter profiles.
  • Come up with creative and interesting board names. This is more likely to grab a viewers attention.
  • Tag other Pinterest users in your pins by using “@username” in your descriptions. Network with other professionals and vendors in your field by using this feature.
So, you can see that Pinterest has infinite potential when it comes to business. You may already be using it to get your ideas into clients heads. How is it working for you? How do you apply it to marketing your business?

While both Jen and I have personal Pinterest accounts, we’re also considering creating a business account for Kalico. Let us know if you’d be interested in us adding this social media profile! And if so, what would like to see us pinning?

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