Monday, October 3, 2011

All You Need is Love

Last week I participated in International Freelancers Day, an online conference exclusively for solo professionals. It was great—lots of wonderful speakers, great topics, and best of all, it was FREE! Since I gained so much insight and information, I am going to dedicate the next few blog posts as recaps of some of my favorite sessions, I shall call it "All the Cool Stuff I Heard on Friday".

First up is a recap of Peleg Top's session entitled "All You Need Is Love—Growing Your Business From the Inside Out". Peleg focused how to run your business with love versus with fear; how to take your passion and build your business around it.
Fear = anxious, saying yes to things you shouldn't, always being in reactive mode, working with the fear of always wanting to please your client

Love = energetic, being in creation mode, creativity, working with the desire to serve your client
How does LOVE show in your marketing?
Well, Fear shows in marketing when you try doing the same thing everyone else does, and when you feel the need to always grab your client (or potential client's) attention. Don't get me wrong, getting a potential client's attention is not necessarily a bad thing! But, when you feel the need to constantly inundate them with ways to show how good you are, you may come off a little desperate, and the "fear" definitely begins to show. Conversely,  Love means connecting with your client, serving your client, creating a value to your client so they can see the passion behind your work. This makes your client want to work with you, and enjoy working with you!

Ready. Aim. Fire.
So, how can you get your passion to show more in your work? Peleg suggests the "Ready. Aim. Fire." method:

Ready: Take an audit of your current business. How much passion is in your current work? Are you proud of it? Do you want to share it with other? Did you enjoy working on it? Is there something specific you'd rather be doing with your work? Where is your passion, if it's not in your current work?

Aim: Create a positioning around your passion. Focus on a specific kind of client you want to work with or a specific kind of work you want to do. Declare this first to yourself (this may actually be the hardest step), and then to the world. Be specific about who you are as a business, what you do exactly, and why.

Fire. Now that you know where you business passion lies, start marketing to those who share you passion. Research who they are, where they can be found, etc. Chances are, if you both enjoy the same passion, you may already know who your next potential client should (and could) be.

"Passion is the Fuel for Creativity" Is there passion in your work?

Thanks again to Peleg Top for his wonderful webinar. We'll be continuing our recap of International Freelancers Day in blog posts to follow, with topics ranging from Effective Self Promotions, Hiring Your First Employee and Smart Risk Taking.

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