Tuesday, June 26, 2012

Print Isn't Dead! (Annual Print Design Survey)


For the past 49 years, Graphic Design USA magazine publishes a print design survey that takes a pulse on the print industry. Over the years, their findings proved that yes, digital marketing is on the rise (and will continue to be an important part of marketing campaigns), but print will never die!

Some of their data shows print provides a high ROI, print drives online traffic, print periodical readership is actually growing, print readers spend more time per advertisement or per page, print reaches demographics not on the grid, not to mention print can be sustainable and tree-friendly. But, in addition, print also offers a much more tangible, permanent, physical, and ultimately more personal experience.

As predominately print designers, we couldn't agree more with GD USA's findings. All in all, We don't think the print industry will be disappearing anytime soon, but it's had to shift focus a little bit and integrate better with digital marketing! "Print is Getting Smarter!"

Download GD: USA's full print design survey here and let us know what YOU think!

2 comments:

Susan Vernicek said...

Love this! Great information for me to know. Thank you :)

I agree, I LOVE print. I love web of course, but I love having a magazine in my hand or a book...

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