What Do "Back to the Future" and SEO Have In Common?

"Lorraine…I'm Your Density! I mean, your destiny."

OK, OK, so SEO and Back to the Future don't really have a lot in common. But during a recent SEO discussion, I simply could NOT get this quote out of my mind!

I recently attended "PowerPress", a superbly informative seminar led by our friend Tobin of New North. While the seminar's main focus was on Wordpress websites (I seriously have so much new information that my brain has gone into slight overload), we also touched on some great SEO tools and practices.

Now, I won't even begin to pretend that I know a whole lot about SEO. I get the general idea and even some of the ways you can increase it, but most of time it just makes me cross-eyed to think about it (I'm a more visual kind of person...hence the whole graphic designer thing). But, the tool that really caught my eye is called SEO Quake, a handy analytic seo-tool for Firefox, Chrome and Opera browsers. While SEO Quake offers a variety of free tools, today we focused on Keyword density. Keyword density is the number of times a keyword or phrase appears on a web page compared to the total number of words on the page.

You can use SEO Quake to test your own site's keyword density, to see which keywords on your site are the biggest/most used—and it may not necessarily be the keywords you want! Go ahead and download SEO Quake for yourself and see where your keyword destiny…I mean density, registers.