Kalico Design Featured on Want2Dish.com

Yay! We were recently featured on want2dish.com, a "hyper-local online news magazine that serves up comprehensive and trusted local coverage of community-specific information and happenings." I'm thrilled to be featured in want2dish's Business: Best Practices section. The article discusses how I got into the business, what we do, and what sets us apart—check out the full story here. (And, again, my dog Kai makes it into the main photo…he's so photogenic!)

Madame President

I think I've mentioned a few times in previous posts about my active involvement in our local American Advertising Federation chapter, AAF-Greater Frederick. Last year I served as the vice president, and this year I am happy to announce that I will be serving as board president! I am thrilled to be a part of this organization, and have a wonderful group of volunteer directors who will be helping me out!

So what exactly is the AAF-GF? Glad you asked:
The AAF – Greater Frederick is the regional professional organization for individuals who work in advertising, marketing and related fields within central and Western Maryland. Established in 1989, AAF – Greater Frederick is one of 210 local chapters of the American Advertising Federation (AAF), the national organization that acts as the “Unifying Voice for Advertising.” The AAF is divided into 15 districts and our local club is part of District 2, which includes New York, Pennsylvania, New Jersey, Maryland, Delaware, and the District of Columbia.

The AAF promotes and protects the ethics and principles of good advertising, advocating the rights of advertisers as well as educating policymakers, the news media and the general public on the value of advertising and its importance to our economy.

At the local level, we offer a variety of programs, including meetings featuring industry-related speakers, professional development workshops, educational seminars, scholarships, public service initiatives, social events and award competitions recognizing excellence in advertising.

If you are in the advertising, marketing, graphic design, web design, or other creative industries in the western Maryland region, please be sure to check out the AAF-GF and join us at one of our upcoming events this Fall!

And the Award Goes to…

This past weekend was a big time for awards. Never mind the Oscars (although I was happy with Natalie Portman's Best Actress award!), but I'm talking about the ADDYs! The ADDYs is an annual awards competition honoring exemplary advertising and design work. This past Saturday, the AAF-GF (the local chapter of the national American Advertising Federation) celebrated local talent with their ADDY Awards Gala—"Through the Looking Glass". AND…yours truly was awarded with three silver ADDYs—YES!!

Winning awards for our work with the Downtown Frederick Partnership and Find It Frederick magazine, plus for our own self promotion was, well, awesome! (click on the links to view the work) But, what really struck me as special about the evening was the camaraderie and support among the companies in attendance. Sure, we all wanted to win awards, but we were still cheering, hootin' and hollerin', when our colleagues were awarded for their work as well. I was very appreciative of the mutual respect and feel honored to be part of an organization full of so many creative folks!

The AAF-GF member roster consists of many small businesses, including a lot of single business owners like myself. Rather than being tight-throat and competitive, most members of the organization lean on each other for support, guidance and collaborative efforts—it truly is an amazing network of people! So, while I definitely thank my clients for allowing me to work on such fantastic, award-winning projects, I also want to thank all the AAF-GF members who have played a part in helping me get Kalico Design to where it is today. So, THANKS!!

[PS-I would be remiss to forget one other thank you. Apparently I forgot to thank my husband who helped me assemble the Kalico holiday cards as well as encouraged me to enter the Find It Frederick magazine covers, two of my three ADDY award winners. So, Jimmy, THANK YOU, now the whole world knows (or at least the three people reading this blog)]

And to conclude, I leave you with my cheese ball photo, taken right after accepting my first award. I like to title this one "Ode to Dork-ness".

Girl Power: Online Resources for Women Business Owners

There are exciting things happening inside the world of women entrepreneurs—women are not only starting businesses, they are staying in business! Women are opening businesses at twice the rate of men, and, according to the Center for Women's Business Research, three quarters of all firms are either half-owned or majority-owned by women.

Personally, I love networking with other women business owners—there seems to be an instant camaraderie, and a willing desire to support and share with each other. But, as we are all extremely busy balancing work and home, sometimes it's hard to meet and network face-to-face. So, I've put together a small list of online networking tools for women entrepreneurs.

1. Savor the Success: Savor the Success is a PR Co-Op and a niche social media network for women entrepreneurs both online and offline. I've been a member of Savor the Success for the past two years and have truly enjoyed all the suggestions, feedback and support from fellow members.

2. Ladies Who Launch: The nationally acclaimed Ladies Who Launch program has enabled thousands of women across the country to break out of 9-5 and thrive in entrepreneurial enterprises that reflect their true passions, skills, and desires.

3. The Heartlink Network: Heartlink is built on a unique business networking model that provides safe, intimate, non-threatening, women-only business networking opportunities for professional women, and is dedicated to showcasing, advertising, enriching and empowering professional women in business.

4.  eWomen Network: eWomen is a great resource for connecting and promoting women and their businesses worldwide. It's a membership-based professional women's networking organization, committed to helping women and their businesses achieve, succeed and thrive in the new economy.

5. Women Owned: WomanOwned.com was founded by one new business owner, who shared her journey through business start up, incorporation, accessing funds, and hiring professionals so that other woman entrepreneurs could benefit.

6. InterviewHer: InterviewHer.com focuses on interviewing women-business owners in a wide variety of industries, from artist studios, food adventures, breathtaking boutiques or even a great little hole in the wall that they’ve discovered and had to share.
 
Hopefully one, or several, of these online resources may help you network with other women busines owners. If you join one, or are already and existing member, I'd love to hear your feedback. Or, have another online networking resource? Please leave it in a post below!


PS – No Boys Allowed! : )

Check out the latest Frederick-area Magazines!

As most of you may already know, the past few months have been busy, busy, busy here at Kalico headquarters! Two of our December projects can now be found on newstands, or feel free to read them online too! The Winter 2011 issue of Find It Frederick features stories about the area best hot cocoa, a horse rescue, maple syrup festival and much, much more.

Plus, the Winter issue of The Frederick County Guide (FCG) is also now available! A brand new client for us, FCG provides straightforward facts and interesting articles about real estate, banking, insurance, childcare, education, health care, senior living, and leisure activities in the Frederick area. It also includes detailed reference information about town offices, elected officials, and community services. Plus, don't miss the full calendar of events section on the back pages!

We love working on both these magazines and look forward to the Spring issues! Take a peak below to view the online versions of either magazine, or pick up your own copy at local Frederick locations!

FIND IT FREDERICK!

Open publication - Free publishing - More travel

FREDERICK COUNTY GUIDE!

Open publication - Free publishing - More travel

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Let us know what you think!

It's Not Going to Our Head…We Swear!

I am happy to announce that Kalico Design was recently awarded two Creativity International Print Awards for our work! The beer label designed for Downtown Frederick Partnership's 20th Anniversary special brew, Opera House (by Brewers Alley!) was awarded a Silver Award and the logo design for Luna Soma Jiva (a women's retreat center in Hagerstown, MD) was awarded an Honorable Mention Award. We are thrilled with these awards, but, even more so, are grateful to have such wonderful clients!

About Creativity International Awards:

Established in 1970, Creativity Annual Awards is based in Louisville, KY and is one of the longest running independent international advertising and graphic design competitions in the world. A print, web, advertising and media design competition, each year the judges choose the best from all over the world to be reproduced in the 400-page Creativity Awards Annual Book published and distributed by HarperCollins.

For more information on Creativity International Awards, visit their website! Also, all winners will be listed by October 30—be sure to check out ALL the award-winning work!

Plus, for a full look at the winning pieces, check out our own website: Logo  |  Beer

Find It Frederick Fall 2010 is here!

Open publication - Free publishing - More travel

The latest edition of Find It Frederick is now online. Take a look before it hits stands! Or pick up a copy at participating local venues next week, which you can find here.

What's Find it Frederick, you ask? Here's a summary:

FiND iT FREDERiCK is the distinctive shopper's magazine that fuses funky with functional. This (FREE!) portable shopping companion mixes entertaining articles and audacious graphic design (by yours truly!) AND it's small enough to fit in a purse!

Both residents and day-trippers alike are reaching for FiND iT FREDERiCK to see who's who and what's where in and around Frederick, MD—from the newest in noshing to the area's best bargains and most unique finds—to what's hot in culture, arts, and nightlife.

We LOVE working with Find it Frederick! Such fun graphics and great stories, plus ads and information on a ton of local businesses. How do you like the latest issue? Your feedback is encouraged!

Find It Frederick Summer 2010 is here!

Open publication - Free publishing

The summer issue of Find It Frederick is now on news stands! Pick up your copy at one of the participating locations, which you can find here. OR, check out the online version above!

FiND iT FREDERiCK is the distinctive shopper's magazine that fuses funky with functional. This (FREE!) portable shopping companion mixes entertaining articles and audacious graphic design (by yours truly!) AND it's small enough to fit in a purse!

Both residents and day-trippers alike are reaching for FiND iT FREDERiCK to see who's who and what's where in and around Frederick, MD—from the newest in noshing to the area's best bargains and most unique finds—to what's hot in culture, arts, and nightlife.

Make sure to pick up your copy today!

Last Minute Gifts: Shop Local!

It's coming down to the wire, the holidays are almost here! If you are looking for some fun, last-minute gift ideas, you may not have to look very far. Shop Local!

If you are in the Frederick, MD region (which is where Kalico has been doing most of our shopping!), try a gift card from the Downtown Frederick Partnership. Gift cards can be purchased for any amount between $10-$500 and are usable at more than 150 shops and restaurants in downtown Frederick! You can purchase your Downtown Frederick Gift Card at the Visitor Center located at 19 E Church Street, during office hours of Monday - Sunday from 9am - 5pm, or call the visitor's center at 301-600-4047. The Downtown Frederick Gift Card is an easy way to give a great gift to friends and family! For a complete list of participating stores, click here.

Another great Frederick gift idea is a jar (or several jars, because they are just THAT good!) of locally produced McCutcheons jellies, preserves or jams. Plus, they have a great selection of sauces, honey, salad dressings and more—I mean, who doesn't like food as a gift! Orders can be purchased online, but I recommend visiting either their factory store at 13 South Wisner Street in downtown Frederick, or visiting their special holiday store, located in the middle of the FSK Mall! I've been buying McCutcheon's products as holiday gifts for years—my out-of-state family members always look forward to it!

Not in the Frederick region? Try to shop at some of your own local stores. Maybe there is a great town bakery nearby, a small, eclectic bookstore, local coffee shop, or an independently owned restaurant—get creative! For a great resource, with a shop-local focus, visit The 3/50 Project, you can then click on Supporters to find a few independently-owned, local shops in your hometown. Happy gift-giving!

Another Great Gift Idea: Teach 'Em How to Cook!

Here's another unique gift idea, especially for those in the Western Maryland region: Cooking Classes! The Kitchen Studio of Frederick offers a variety of cooking classes—both for adults and kids! From demonstrations to hands-on lessons on topics including Sushi, Baking, Ethnic cooking and more, this is a gift that everyone will love!

The Kitchen Studio Cooking School in Frederick, Maryland is where everything is about the food and a relaxed, playful goodtime. You’ll want to join us over and over for our unique classes where you are sure to meet some friends, pick up some new kitchen skills and enjoy fabulous food! Our classes are small, our instructors really know their stuff and a great time is had by all!

Visit The Kitchen Studio's website to view their upcoming class calendar and to purchase a gift card for your special someones!

On a side note, be sure to check out Kitchen Studio owner, Chef Christine Van Bloem's latest endeavor — Break Some Eggs, a web portal with cooking tips, recipes and videos geared especially to tweens (ages 9-12ish)!

Client Spotlight: DFP Celebrates 20th Anniversary

Downtown Frederick Partnership recently launched their 20th Anniversary program, which will take place starting this holiday season through all of 2010. And Kalico went along for the ride, donating design services to create the 20th anniversary logo, as well as postcards and product posters.

Celebrate Downtown Frederick Partnership’s 20th Anniversary by purchasing unique, limited-edition merchandise from downtown shops — share the wonderful tastes and treats of Downtown Frederick with family and friends! Products will range from a limited-edition snow globe featuring Frederick's famous spires, to specialty hot chocolate, wines, beer, BBQ sauce and much much more! A portion of purchases will
benefit the Partnership as it continues to enhance, promote and preserve Downtown Frederick as a great place to live, work, shop and play.

You won't want to miss these great products from some of your favorite downtown shops! Download a calendar of products and participating shops here!

Goodbye Lazy Days of Summer!

Let me first apologize for my 2 week leave of absence on the blogging. It's been a very busy August at Kalico Design. Goodbye lazy days of summer, hello busy busy fall! Of course, I can't complain about the slew of work that has recently come in (I did just buy a new house, after all!) Check out some of the exciting projects I'll be working on in the upcoming months:

1. Downtown Frederick Partnership's 20th Anniversary: I am super excited to be working with the Downtown Frederick Partnership to celebrate their 20 years of promoting and preserving the vitality of Downtown Frederick. Be on the lookout for an anniversary logo, plus lots of great commemorative products courtesy of local downtown businesses.

2. Find It Frederick: I remember picking up the premiere issue of this Frederick-based magazine and thinking it was the coolest thing ever! I have lived in the Frederick area all my life, but Find It Frederick manages to report on the unique finds throughout the Frederick region—even the things the "locals" don't know about! I am very excited to be working on the the Fall issue of this publication. I'll be sure to let you know when it is available, b/c you won't want to miss it!

3. Damascus Dental of Mt. Airy: I have loved working with this laser dental office over the past year, developing a whole new identity with them. It started with a logo and ended with a new state-of-the-art cosmetic and laser dental center in Mt. Airy MD. (ok, well, the logo at least helped with the office decorating!). I'm getting ready to start revamping this company's website to reflect their new look!

4. Interior Design Services (IDS): Just finished with the logo and business cards for this start-up interior designer who focuses on green, eco-friendly and energy efficient residential and commercial interior design services. I really enjoy working with start-up companies and helping them to develop their brand image! IDS even offers an online consulting services for those DIYers.

These are just a few of the amazing jobs I have coming up! I'll keep you updated on the status of some of them and will also showcase some of the final results. Now, back to the graphic designing...

Kalico News is in Smart Company!

I am happy to announce that the Kalico News blog is currently featured on Smart Company magazine's website. Check out some of the other business-oriented blogs here! You'll find a rich resource of tips and tricks including info on stress relief, web hosting, social media and more!

As I've mentioned before, if you reside or do business in the western Maryland region, be sure to check out Smart Company magazine. Here's a little more about the publication:

On the forefront, Smart Company Magazine is a business-to-business publication aimed at providing working professionals in Frederick and Washington counties with valuable insight into the regional business climate. Inside the cover, though, you’ll find it’s much more. With a clear and engaging perspective, Smart Company Magazine offers informative and entertaining editorial about the issues that matter most to the local business community.

And best of all, it's free to subscribe! For more information, please visit the Smart Company website. Also, be sure to look for Kalico's interview in the next issue!

Opa! Be Greek For a Day!

If you are in the western Maryland region, please stop by Frederick's Big Fat Greek Festival, which will be held Thursday, May 14 through Sunday, May 17. The festival will be open for lunch and dinner from 11:30-8:00pm, located in the Sts. Peter & Paul Greek Church lot at 920 West 7th Street, Frederick, MD. Featuring great food, specialty Greek pastries, folk dancing demonstrations, live music, Taverna nights, a children's play area, and a Greek market—it's a cultural experience for the whole family!

Kalico is proud to be in charge of Festival design and marketing again this year, and we are looking forward to nice weather and a great crowd! If you can make it, please be sure to stop by the pastry booth in the church hall and say hi! Also, don't miss the display of custom-designed beach bags by Character Bags, another Kalico client . It's Chic to be Greek, don't miss this great event!

Kalico Judges Awards Competition

I was honored to be one of the judges for the Greater Frederick Advertising Federation's (GFAF) Student ADDY competition.

"The ADDY® Awards is the advertising industry's largest and most representative competition, attracting the areas brightest and most talented creatives. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising."

This year's student work was great, as usual, representing various regional schools including Susquehanna University, Salisbury University, Kaplan College, Frederick Community College and Shepherd College. I was especially impressed with the craftsmanship and attention to detail. I was also happy to see that most projects reflected real-world design, for instance a direct mail piece such as a Frequent Flyer Miles reward card promotion or a text-heavy annual report.

Real graphic design doesn't mean making something just look pretty. It means taking the content a client supplies and creating a layout or look that best communicates the client's overall message to their target audience base.

I look forward to seeing more student work in the future. Who knows, maybe I'll be hiring one of these talented designers one day in the future!