Client Spotlight :: Healthful Mama

We love working with all our clients (seriously, we mean that sincerely). But as we've mentioned before, when we are asked to create things for clients promoting healthy lifestyles we get especially excited. Recently, we had a great opportunity to work with Healthful Mama to create design solutions for both print and web.

Written by Gretchen Sowers, Healthful Mama is a blog focused on natural and holistic living. Blog topics range from creating a healthy home, toxin-free environments, diet-based health solutions and recipes using whole food ingredients.

When Gretchen first came to us, she was looking for a more professional visual brand for Healthful Mama. Beginning with the blog header, we established a natural-looking textured background, paired with rich, earthy colors and fun typography. This look was carried over to a 2-sided business card (equipped with a QR code and all!), web banner graphics, facebook and twitter profile graphics, as well as customized social media icons.

This was definitely a fun project to work on, and right up our alley! We were thrilled with the opportunity to work with Gretchen and Healthful Mama and look forward to more projects like this in the future!

Lost Type Co-Op – A Dream Come True!

Recently, I came across this amazing website. I was re-directed there to see about downloading a font I had researched online. Once I explored the site, I realized I had stumbled upon a magical place!

Founded by designers Riley Cran and Tyler Galpin, the Lost Type Co-Op is a very unique type foundry. It's Pay-What-You-Want Type foundry, the first of its kind, and offers users the option to “pay-whatever-you want” (even if it's $0). All contributions are paid directly to the designers. Lost type takes no cuts of the sales, and holds no funds.

Lost Type Co-op has become a full fledged foundry, distributing quality fonts from designers all over the world!

When you're viewing the fonts on the site make sure you notice the photos along the bottom and the white box on the right. These areas will give you the useful info on what actually comes with the font.

Interested in submitting a font? Shoot them an email and maybe you can be one of the designers whose work becomes showcased.

So, go ahead. Check out Lost Type, I know it'll definitely be bookmarked on my browser!

A Taste of Americana: Hatch Show Print!

Recently, I was fortunate to visit Nashville, TN for a business conference. (More info on the conference to come...my mind is STILL spinning with all the great info I sucked up there!). But, luckily while in The Music City, I got to visit the iconic and historic Hatch Show Print, one of the oldest working letterpress print shops in America!

As you walk into Hatch Show Print's storefront on Nashville's Broadway Street (though be forewarned, they will be moving locations very soon!), it's like you can hear angels singing! OK, I'm being over dramatic, but seriously, you are greeted with walls lined with old letterpress forms, and walls completely covered in colorful posters, for as far as the eye can see! It was a designer's happy place!

Opening in 1879 (yes, that old!) by the Hatch family, the print shop flourished during the days when show business was get-up-and-go business. Whether circus, minstrel show, vaudeville act, or carnival, show posters created the excitement that sold the show, covering the sides of buildings and barns in cities and towns throughout the country. Later on Hatch became well known for their music posters, featuring not only famous country artists, from Hank Williams to Johnny Cash to Garth Brooks, but also musicians of all genres.  

Hatch Show Print has captured American history, southern culture, and entertainment without losing that irresistible appeal of turn-of-the-century design aesthetics. For all you music lovers, Americana buffs, graphic arts collectors, graphic designers, and commercial advertisers of all persuasions out there, if you ever find yourself in the Nashville area, be sure to stop by Hatch Show Print, you won't regret it!

Now, I'll just need to figure out where to hang my two new Hatch Prints!

Special thanks to Jonathan Boehman of Immersion Active for introducing a few of his fellow designers to Hatch Show Print!

Client Spotlight :: Wholistic Woman Retreats

While we love working with a wide variety of clients, there's a special place in our hearts when we get to work with those promoting healthy, organic and/or holistic lifestyles. So, naturally, we were thrilled when Wholistic Woman Retreats approached us with a need for some updated branding and marketing materials.

The mission of Wholistic Woman Retreats is to provide a variety of retreat and networking opportunities for busy women to refocus, rest and grow their whole self: body, heart, mind, and spirit. The group empowers women to reconnect with their inner wisdom while supporting personal and professional growth in an atmosphere that is relaxing, fun, and supportive.

When we first started working with Wholistic Woman Retreats, they already had a number of marketing materials in use, but were looking for a more uniformed and professional brand. Starting with small tweaks to their existing logo, we expanded on a new design direction for their web header, print advertising and eBlasts. Using the organization's own photography,  the new marketing materials focus on showing the personal connections, experiences and relationships of members and retreat attendees.
 

We've had a great time working with Wholistic Woman Retreats and can't wait to attend some of their retreat events (including one this weekend…yay!). We look forward to working with this amazing group of women and helping their organization grow!

In It to Win It!

Hooray! We were just awarded three American Graphic Design Awards from Graphic Design USA magazine.

For almost 50 years, GD:USA  has sponsored national design competitions that spotlight areas of excellence and opportunity for creative professionals. The American Graphic Design Awards is their largest competition open to advertising agencies, graphic design firms, corporations, institutions, publishers and more. It honors outstanding work across all kinds of media: print and collateral, advertising and sales promotion, corporate identity and logos, internet and interactive design, motion graphics and more. With over 8,000 entries, only a selective 15% are recognized with an award—boy are we honored (and super excited, we might add!)

Our winning work included:

1. Kalico Design Earth Day Spring Promotion
(Category: Self Promotion)

2. Equinox Dance Company 10-Year Anniversary Performance Campaign
(Category: Public Service & Pro Bono)

3. A Tasty Nosh Website Design
(Category: Internet Design)

WooHoo! We're very excited and honored to be awarded, yet were even more excited to have such wonderful clients as well as such creative and fulfilling projects to work on!

Design Find :: allen + roth

We'll be starting a new blog series called Design Find, where will highlight some design and marketing pieces that really catch our eye. It'll be full of everyday pieces—something spotted at a local business, a unique direct mail piece we receive, a sign or billboard that we pass by—pieces that we just happen upon.

Additionally, if you spot a really great piece of graphic design, take a quick photo and either post it to our facebook or twitter pages, or email it to us. Let us know where you spotted it and what it was for, along with your name. If we're impressed too, we'll highlight it on this blog!

So, for our first Design Find…

I spotted these allen + roth postcards at our local Lowes while looking for some paint samples. The unique way they highlighted the color sample, along with the fun and inviting black and white photography, made these postcards hard for me to pass up. Additionally, while you can't really tell in the photo, there is also a spot varnish on the color sample, which makes the color really pop. All in all, these allen + roth paint sample postcards were definitely an awesome design find!

Favorite "F" words: FREE and FONTS!

Who doesn’t love free? And who doesn’t love fonts? (well, okay, at least WE love fonts!) For those of you who love both, we've put together a list of some our favorites. First up, Kalico's graphic designer, Jen Tyler lists some of her favorite FREE fonts…

It was a hard task to limit the list to so few. However, these are the ones that made the cut in my book. (Kim will be adding her favorites in a later post so keep an eye out.) If you find you can’t live without them either, just click on the name and you’ll be re-directed to download the font.

I love the controlled curvy nature of this script. Its perfect connections (“ligatures”) really give me an affinity for this font. It makes a bold statement and is also fun used as outlines.

This delicate little font could be used in so many instances. Holidays, Babies, Handwriting, the list goes on and on.

This is probably one of the fonts I use the most. I have been giving it a rest for a little while but it seems to work almost anywhere. It makes a nice statement alone as well as in a group

Fun in outlines or with a color dropped behind it. The rough edges add a nice texture too!

A great retro inspired script font.

I like the imperfection of this font. It has that indie feel to it. It also comes with a nice set of anchor-dings. However, use caution. This font has no numerals.

A nice throwback font. Endless possibilities. Best used as a display font, we wouldn't recommend using this below 18pt.

I like this font for its playfulness. The texture makes it feel more natural. This also has many applications and is fun paired with an equally thinner font.

Okay so this font is not “FREE”, it's “free for personal use” and you should always make sure and check the terms of use before you use a font. That being said, this font is so beautiful. It just makes my imagination soar.

For a quick a recap, take a look at all of them together, below. And stay tuned for Kim's list of favorites to come soon! Plus, let us know what some of your favorite FREE fonts are!