Check out the latest Frederick-area Magazines!

As most of you may already know, the past few months have been busy, busy, busy here at Kalico headquarters! Two of our December projects can now be found on newstands, or feel free to read them online too! The Winter 2011 issue of Find It Frederick features stories about the area best hot cocoa, a horse rescue, maple syrup festival and much, much more.

Plus, the Winter issue of The Frederick County Guide (FCG) is also now available! A brand new client for us, FCG provides straightforward facts and interesting articles about real estate, banking, insurance, childcare, education, health care, senior living, and leisure activities in the Frederick area. It also includes detailed reference information about town offices, elected officials, and community services. Plus, don't miss the full calendar of events section on the back pages!

We love working on both these magazines and look forward to the Spring issues! Take a peak below to view the online versions of either magazine, or pick up your own copy at local Frederick locations!

FIND IT FREDERICK!

Open publication - Free publishing - More travel

FREDERICK COUNTY GUIDE!

Open publication - Free publishing - More travel

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Let us know what you think!

Setting SMART Goals!

I recently attended a local Women's Networking lunch with the topic "Planning Your Business Goals for 2011", presented by Diane DeMarco of Marketing @ Work. Diane had a lot of great pointers including doing a SWOT analysis, setting a budget, and creating an action plan and timetable. One of the key points I took from the meeting was how to set S.M.A.R.T. goals (because, really, is there any point in setting stupid goals…um, no.)

S.M.A.R.T Goals stand for:

Specific: Be as precise as possible. What do you want to achieve and within what time frame.
Measurable: How will you measure your success?
Achievable: Is this goal realistically attainable?
Relevant: How or Why is this goal important to the success of your company?
Timely: When do you hope to achieve each goal?

While you're working on your goals for the upcoming year, be sure to keep the S.M.A.R.T. goal formula in mind!

It's A New Dawn, It's a New Day…It's a New Year!

Happy Belated New Year to all! I hope everyone has had a great start to 2011! I've already been busy with some exciting new projects and great clients—I hope this is a preview of  the year to come!

Luckily, I was able to take a winter vacation during the last week of 2010. (Yay!) During my time off, I managed to update the Kalico website with some new content and new work! Per tradition,  I also created a set of 2011 business and professional resolutions for Kalico Design. I am curious if anyone else did the same—I'd love to hear some of them!

I've listed my goals below, and I'm hoping to use this blog as a way to update my goals throughout the year and to catalog any successes and/or obstacles I may approach along the way. (plus, putting them in writing makes them, well, realer, somehow!) Without further adieu, here are Kalico's resolutions for the new year:


Kalico Resolutions:

1. Get Smart Phone in order to be more accessible to clients while I'm out and about in meetings or on the road.
2. Reformat the Kalico eNewsletter with content that will be more usable for clients. In addition, I will write a schedule for the eNews, and stick to it!
3. Blog a minimum of 1 time per week, increasing blog traffic by 15%. Plus, better integrate my social media efforts like twitter and facebook with this blog, as well.
4. Develop a self promo to use throughout the year targeting businesses in the health & wellness, organic, holistic and women-oriented industries.
5. Participate in 1 tradeshow event as an exhibitor or speaker.
6. Attend weekly networking lunches, plus go to a minimum of 2-3 additional networking events per month.
7. Acquire 3-4 new clients in the health & wellness, organic, holistic or women-oriented industries.
8. Set aside a minimum of 4 hours per week to work on Kalico business and marketing, preferably on Mondays or Fridays.

Well, that's a great start! I'm sure as the year goes on, I'll set a few additional goals as well. Have you written your business resolutions for 2011? What is your biggest goal and your biggest challenge for the year ahead?

Save Your Eyeballs!

So, lately I've been designing like a mad-woman, trying to stay on several deadlines for the myriad of end-of-the-year projects. This heavy workload is great for business, but bad on my eyes! I've been experiencing terrible eye strain, followed by headaches and more headaches. It's not like I can just take off a few days to recover, so I started researching other ways to help relieve the eye strain. Here's two of them:

1. Take a Time Out (literally)
Another graphic designer recently introduced me to Dejal Time Out, a program specifically designed to gently remind (or force) you to take time outs throughout the day. Time Out has two kinds of breaks: a "Normal" break, typically for 10 minutes every hour, so you can move about and relax, plus a "Micro" break: a very brief 15-second every 10 minutes, so you can remember not to tense up too much for long periods. You can disable either kind of break if desired, and the breaks are automatically paused when you go away from your computer, and can be reset when you come back.

Now, I'll admit it, the 10 minute breaks are too long for me to take right now, so i just skip over them. But the micro breaks (while sometimes annoying when they arrive right when I'm in the middle of something) are actually really helpful. Just taking those few seconds to shut my eyes, take a few deep breaths and then continue on has decreased my eye strain problems immensely! By the way, did I mention this program is FREE! Go, download it now, your eyeballs will thank you!

2. Have a Cup of Tea (no, really!)
The second eye strain tip came from a life coach I recently had the pleasure of meeting and it involves, well, having a cup of tea. A chamomile tea compress will help reduce eye swelling, and it will also help you relax while you have tea bags on your eyelids or drink chamomile tea to your health. Get the full directions here!


Do you have other suggestions for combating eye strain? I'd love to hear them!

PS-Special thanks to Jessica Menk for introducing me to Time Out and to Jeanette Eleff for the Chamomile tea compress article!

Start NOW: Your 2011 Marketing Plan! (Part 3 of 3)

So, last week I shared some key points I learned from a webinar hosted by Ilese Benum, co-founder of Marketing Mentor, entitled "Start NOW: Your 2011 Marketing Plan!" First, we focused on key factors that should be determined prior to developing a marketing plan. Next, we discussed marketing tools and tactics to consider as part of your overall plan. Now, let's move on to how we'll carry-out our marketing plan—we'll break it into daily, weekly and monthly tasks.

Daily Tasks:
1. Prospecting Hour: Set aside an hour each day to reach out to a few of your prospects.
2. Social Networking Break: Set aside time to network via your social media channels, 30-60 minutes per day is suggested by Ilese Benum.
3. Research: Spend a little time each day researching potential prospects.


Weekly Tasks:
Weekly tasks are divided into two groups—beginner and advanced. See the handy-dandy chart I made for you below…

1. Marketing Monday: OK, this could be any day, really, but "Marketing Monday" has such a nice ring to it. Basically, set aside a day each week to work on your own marketing efforts.
2. Networking Event: Try to attend one in-person networking event each week.
3. Follow Up: Follow up with any outstanding proposals or projects.
4. Online Discussion: This is a great opportunity to write your own blog posts, comment on other posts, or join a group forum.
5. Thought Leadership Efforts: Work on ideas for articles, speaking engagements, white papers, etc.


Monthly (or Quarterly) Tasks:
Finally, we come to your monthly (or quarterly) tasks. Again, these tasks are broken down into a Beginner and an Advanced section. You determine where you should fall. Another handy-dandy chart to the rescue…

1. E-Newsletter: Some may opt to send a monthly newsletter, while others prefer quarterly. Pick a time frame that works best for you and stick to it. (Ummm, I'd better take my own advice here, my enewsletter is WAY overdue!)
2. Web Updates: Make sure to update your website on a monthly basis so your information is current and up-to-date. This is also a great opportunity to check your web stats through programs like Google Analytics
3. Direct Mail: If your business permits, send out a direct mail campaign on a monthly or quarterly basis. This could involve a special coupon or promotion, or just a basic self promo piece.
4. Case Study: Chose a specific topic to write a case study about. For instance, in my profession, a case study may entail a detailed description of a client's overall branding and identity system. What would a case study mean for your business?

There you have it! These past three posts should give you most of the insight, tools, and tasks you need to write (and stick with) a successful marketing plan for 2011. Remember as a business owner, NOW is the time to start focusing on next year! Good luck and please let me know how you do!

Start NOW: Your 2011 Marketing Plan! (Part 2 of 3)

Earlier this week, I shared some key points that I learned from a webinar hosted by Ilese Benum, co-founder of Marketing Mentor, entitled "Start NOW: Your 2011 Marketing Plan! We first focused on three key factors that must be determined prior to event starting your marketing plan—goals, target audience, and the tools you'll use to keep you on track. Hopefully over the week you've thought about these factors.

Now, lets focus on some of the actual marketing tools or tactics you should consider as part of your overall marketing plan. Ilese Benum suggests the following:

1. Networking: Some may not consider networking as a marketing tool, but it IS, it actually is a BIG one! If done correctly, networking can set you up to build lasting working relationships. Try to include both online & in-person networking as part of your plan. Personally, I try to attend at least one in-person networking event per week, plus utilize social networking tools such as Facebook or Twitter, or even more specific social/business sites such as Savor the Success (a business networking site for women business owners).

2. Website: If you don't have a website, you may want to think about getting one to use as possibly one of your most effective marketing tools. (If you don't have a site for your business, um, call me!) Your website is where potential customers can learn more about your company, it's a place to include all the pertinent info about your company...the meat and potatoes of your business. 

3. Email Marketing: Consider sending out an email newsletter on a weekly, monthly or quarterly basis (whichever works best for you!). I recommend using a company such as MailChimp to host and send your email campaigns.

4. Direct Outreach: This includes direct contact with potential customers, such as phone calls or in-person meetings. Don't disregard how important some direct face-to-face contact with a potential client can be.

5. Thought Leadership: Ilese Benum defines thought leadership as speaking and writing outlets. It's a way for you to present yourself as an expert in your field. Speaking engagements can include your local civic organization or a national conference (and anything in-between). Writing gigs may include your own blogging, or guest blogging (or both). White papers that you include as resources for your existing and potential clients will also help define you as an expert.

For a well-rounded marketing plan, you really should utilize each of the above tactics. How will you use the above 5 marketing tools for your business? I'd love to hear some of you ideas!

Also, be sure to tune in next week as we conclude this 3-part blog topic with a list of suggested daily, weekly and monthly tasks of your marketing plan.

Start NOW: Your 2011 Marketing Plan!

It's hard to believe it's already November and the holidays and end of the year are quickly approaching. (personally, my mind is still back in the sunny, summer days of August, but I digress…). As a business owner, the end 2010 means focusing on the beginning of 2011—including next year''s marketing plan.

Last week I participated in a webinar hosted by Ilese Benum, co-founder of Marketing Mentor, entitled "Start NOW: Your 2011 Marketing Plan! Over the next three blog posts, I'll share with you some of the key points I learned.

First things first, before you even start your marketing plan, you must decide a few key factors including goals, target audience, and which tools you'll use to keep you on track. So, begin thinking about your goals for next year. Be detailed and specific, including as many dates and figures as possible. Download a worksheet provided by the Marketing Mentor to help you think about your goals. At the same time, start thinking about your ideal clients, who you'd like to focus your marketing efforts on. Here's another worksheet to help you brainstorm who those perfect clients will be. And last, how will you keep track of your efforts. You may choose to simply input all due dates into your calendar (check out a sample Google calendar below), or use a To-Do List such as Things, or a project management program like Paymo (more to come on this little program later!)

Sample Marketing Calendar Task Tool

So, let's get started on the above three key factors: Business Goals; Target Audience; and which tool you'll use to stay on task. Let me know how you do!

Later this week, I'll move onto the different types of marketing tools you may consider using for your 2011 Marketing Plan! Plus, coming Soon: Part 3: Daily, Weekly and Monthly Marketing Tasks!