Logo Tip #4: K.I.S.S
My design instructor at Salisbury University instilled a very valuable design principle on us—K.I.S.S., “Keep It Simple, Stupid!”. This concept applies best to logo design. Frequently, over-used effects such as glows, shadows, 3-D effects, gradients, unreadable fonts, and unnecessary graphics take away from the readability—and ultimately the success—of a creative and compelling logo. The old saying “Less is More” certainly applies here.
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